"National Derby" Or A Civil War Of Nike

In negotiations with Adidas's renewed negotiations, the Galactic warship, which has been worn for nearly 20 years in ADI Jersey, is not unlikely to defy Nike.

Today, as the Real Madrid team has won eleventh Champions League trophies, it has also added to the president's support.

When negotiating negotiations with ADI on the renewal talks, Lord Buddha even asked for sponsorship fees of up to 200 million euros a year, of which 150 million were fixed sponsorship fees and 50 million euros were awarded.

In this regard,

The attitude is very determined and insists that if the ADI side does not accept the asking price, Real Madrid will replace its sponsors.

Earlier this year, Spanish media revealed that Adidas, the main sponsor of Real Madrid, is ready to sign a huge sponsorship contract with a total value of over 1 billion for 10 years.

If he can finally make his trip, Real Madrid will overtake Manchester United as the world's highest paid club in shirt sponsorship, and even the title of the word "the most expensive Jersey in the world".

However, a spokesman for Adidas then publicly clarified to the media that negotiations between the two sides have not yet been reached. "Unfortunately, the news about the new contract for Real Madrid shirt is purely speculation. We will not make any official statement at this stage."

It is reported that Real Madrid and

The last contract was signed in 2012, when the two sides renewed the contract until 2020, and the two sides intended to extend the contract until 2026 before the end of last season, but finally ended up in negotiations deadlock.

The determination of the old Buddha is not unreasonable. On the one hand, the influence of Real Madrid on the global scale is self-evident. It is enough to explain the problem that Forbes ranked the top four consecutive years in the global club value list.

He has always believed that the Real Madrid shirt is the most valuable Jersey in the football market. The club brand has great influence and the sales of the shirts are naturally hot.

Although the Champions League is the only harvest of Real Madrid last season, it has surpassed Barcelona's Liga champion in terms of gold content.

On the other hand, let the old Buddha be jealous.

The signing of the 10 annual contract will result in a record annual sponsorship fee of 105 million euros, plus a floating bonus of the next few seasons, which will reach the highest of 155 million euros. This sponsorship contract allows Catalonia people to surpass Manchester United as the number one in the world.

"Barcelona is ahead of Real Madrid both in athletics and financially."

Arroyo, vice president of Barcelona, may have stimulated him.

Aside from the competitive level, in the economic aspect, Lord Buddha will never be willing to lose to Barcelona.

Moreover, compared with Adidas sponsored Manchester United and Bayern, the sponsorship fee of Real Madrid is a little less.

In July 2014, ADI replaced Nike as the sponsor of the Red Devils Jersey. Manchester United will receive about 96 million euros in sponsorship fees each year, and the contract will last 11 years, which is more than 40 million euros per year than the Real Madrid annual sponsorship. It will become the number one in the world.

In 1998, Real Madrid bid farewell to "little paws" Kelme, and began to cooperate with Adidas formally, and coincidentally, in the same year, Barcelona formally signed a contract with Nike, and a pair of mortal enemies who were incompatible with each other joined in the two rival brands since then.

But now, the eyeing Nike wants to pry Real Madrid at a high price. Will "national Derby" become Nike's civil war one day?

Herbert Heiner, chief executive and chairman of the board of directors of Adidas, said in an interview that "Manchester United has more than 650 million fans worldwide and is one of the most influential clubs in the world.

Manchester United has a glorious history. The cooperation between the two sides has been very enjoyable. In fact, the sales of our shirts have exceeded our expectations. "

It is absolutely unacceptable for the old man to be able to win a huge shirt sponsorship contract, and the Real Madrid, the European supremacy, is unacceptable.

Moreover, in the summer of 2015, Munich, Bayern, also renewed its contract with Adidas. The new contract lasted for 15 years and extended to 2030.

According to the contract, Bayern's initial amount of sponsorship from Adidas reached about 60000000 euros in the first few years, and the amount increased gradually, reaching 90 million euros in the last few years.

German media revealed that the total sponsorship of Bayern's contract with Adidas amounted to 900 million euros.