The Explosive Growth Of Cross-Border Electricity Providers And Luxury Consumption Is Amazing.

When price is no longer the primary criterion for deciding whether to buy or not, it means that consumption upgrading is already taking place. The demand for living consumption has been pformed into an improved demand. The consumption of material goods has changed to a service-oriented consumption. The new consumption pattern has also quietly formed. Nowadays, better service and emotional satisfaction are more important after 80 and 90.

Consumption upgrading is both an opportunity and a challenge for the retail main body. As the demand side becomes more and more difficult to satisfy, the retail main body has spent a lot of thoughts from the commodity presentation, shopping experience and services, and gradually formed two main development directions.

One is the content electricity supplier represented by the public number electricity supplier, the net red brand, and the other is the membership consumption represented by the US Costco.

China's middle class (annual household income of 76 thousand and 600 -28.6 yuan) has increased from almost zero in 1990s to 225 million today.

The rise of the middle class is accompanied by the acceleration of urbanization in China. At the same time, the Internet has also made the global information pparent and highly spread. Apart from having more income to control, the choice of consumption has also expanded from domestic products to the whole world. In the past two years, the explosive growth of cross-border electricity providers and luxury consumption is the best evidence.

Looking back at the domestic market, most of the electricity providers still keep users in the form of promotion and spike, but consumers are getting tired. Homogenization of goods on the platform also makes it difficult for consumers to make purchase decisions.

There are also electronic business platforms that have introduced membership, but still do not allow freight to drive users into membership.

Nowadays, 80 and 90's have become the mainstream consumers of the society. Eating enough and being able to wear warm clothes is not what they are worried about, and eating better, acquiring more quality products and experiencing a better and richer life are the main demands of this group.

McKinsey's June report on China's power to reshape the global consumption pattern pointed out that China's consumption structure is more and more similar to that of developed countries. By 2030, the total household expenditure on food will decrease by 18% in the whole year, while the expenditure on "selected goods" and "secondary necessities" will increase significantly.

Content business is also the product of the net red economy nowadays. The longer people stay on the social platform, the more vulnerable they are to be influenced by big V and net red. They even want to get consumer advice from them. "Red pepper", "vcruan", "Sydney" and other annual income tens of millions of net red shops emerge as the times require. People seem to be willing to buy the products of net red at higher prices.

The price of the same clothing sold by the Internet is far higher than that in other shops. The content providers have caught the emotional appeal of the traffic crowd through the net red, but this method is probably at a distance from the consumers' pursuit of quality in the consumer upgrading era. It is more like a re packaging of goods, and does not really enhance the quality and consumption experience.

But it is easy to see a trend of consumption. People are more and more lazy to compare themselves, and then purchase decisions. They want to get more guidance in the process of consumption.

And the US Costco.

With 4000 SKU members to help members pick out more quality selected products, deeply loved by the American middle class, the rapid growth of the reverse retail market decline, has been promoted to the second largest retailer in the United States, and has become WAL-MART's most powerful opponent.

Costco has the advantage of attracting consumers with selected products under its membership system, and retaining customers with considerate value added services such as free tire installation, free eyesight inspection, mirror frame adjustment services and free parking, so that consumers can get an ultra expected experience and enjoy in Costco.

Sense of honor, these members no longer come to buy goods, but to buy services.

The membership mode of Costco keeps the increasingly fastidious consumers from the service, no longer passively caters to the market, but actively creates new consumption service system to lead the market, which is the strength and competition point of the merchants under the consumption upgrading outlet.

In recent years, the new membership system launched by the domestic fashion and luxury shopping website is still a self-service system, which is differentiated from other platforms in terms of services.

In the field of vogue vertical electricity providers, Shang pin network is a strong supply chain mode. The price of goods is synchronized with that of European and American counters, so that the demand of buying time for fashion consumers is satisfied.

The gold members of Shang pin net can enjoy the 15% off special preference of the new positive price and the member day free international and domestic freight, let the users feel no longer the price promotion, but the respectable consumer rights and interests.

At the same time, the trend theme activities launched by Shang pin network and members' exclusive fashion consultants provide guidance for users in purchasing decisions.

The same as Costco, members of Shang pin net can enjoy preferential treatment after sale service. There is no reason to return service for 15 days, 24 hours to return money, and no need to send them back to foreign countries, and send them directly to domestic warehouses. It also opens up cross border consumption and after-sales service, and promises full refund of all orders from offshore purchase orders. This series of customized value-added services enables users not only to buy products in Shang Ping net, but also to get the whole fashion consumption service, so as to reduce the energy needed to buy and sell them.

Upgrading of consumption, whether it is business platform or

As an opportunity to break the pattern and catch up with the competitors, it is also a must to overcome. In the demand of consumers for the quality of goods and the increasingly fastidious service, the retail main body only has to return to reason, to tap the real demand of consumers, to form barriers on services, to create high-quality, super expected service experience, so as to retain consumers.