Humen Self Built E-Commerce Platform Main Underwear Wholesale

Humen stage T shows.

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Humen enterprises are no longer staying in the original entity store mode, and have been pforming to the electricity supplier.

How to pform the traditional service enterprises to cope with the market competition? After the pformation of the traditional wholesale entities such as Daying and the Yellow River, Humen has some good quality products.

Wholesale enterprises are also catching up with the Internet + electric express.

Recently, a well-known business in Humen, which has been engaged in underwear wholesale for more than 20 years, has launched its own online wholesale store, targeting the B end customers such as manufacturers and wholesalers, avoiding the C end market customers who are generally favored by the industry. With the help of the perfect pceiver base established in all parts of the country, the seamless connection between manufacturers and wholesalers is achieved through the Internet.

According to the insiders, the old mode of Humen's traditional clothing industry has been difficult to continue in recent years, and the mode of self built online shopping mall remains to be tested by the market.

However, the vast majority of enterprises are embracing Internet providers to cope with market competition, and Humen's electricity supplier training market is gradually heating up.

Underwear wholesale B2B mall opens online

"Electric shock" has become a hot topic in the clothing industry of Humen. Many enterprises or shopping malls are trying to pform the water through the electricity supplier.

In September 8th, Dongguan new Humen lingerie Co., Ltd. officially launched its own online shopping mall, Wanfu lingerie wholesale market, announcing its entry into the B2B vertical market of underwear wholesale.

Dongguan new idea Underwear Co., Ltd. was founded in 1995. Its predecessor is Dongguan Wanfu underwear trade Co., Ltd., and is also an excellent enterprise of Humen clothing and apparel industry association. It is well known in Humen garment circles.

Song Wanliang, chairman of the company, said that with the constant upgrading of the lingerie market, the more than 20 year old underwear that has focused on underwear wholesale can not only continue to use traditional business thinking. "First, because of the needs of industrial pformation and upgrading and the rapid development of e-commerce, two is hoping to build a communication platform for manufacturers and wholesalers through the network channel."

It is understood that the new idea underwear company has set up its own electricity supplier group for several years, but its business focus is on the traditional wholesale market.

With other enterprises

Tmall, Jingdong, vip.com and other platforms open stores and face C clients differently. This time, the launch of Wanfu lingerie wholesale store is aimed at the B end of manufacturers and wholesalers.

"The customers of the mall are mainly manufacturers and wholesalers. The retail consumption of the terminal is secondary," Song Wanliang said. "Wanfu underwear wholesale store" mainly sells various brands of underwear, including bra, underwear, pajamas and household clothing, and so on.

Yesterday, when a journalist in Nandu visited the Wanfu underwear wholesale mall on the Internet, he found that there were more than 100 brands in the mall, including the brand of Xian Ni Lu, 100 million companies and Wanshi cotton.

Traditional clothing enterprises and traditional shopping malls are in pition.

Insiders familiar with the underwear industry in Humen revealed that the underwear industry in Humen was one of the peak periods before and after 2005, but mainly in OEM processing and foreign trade processing.

With the gradual increase of labor costs, the reduction of international orders and the reduction of profits, many underwear manufacturing enterprises have been phased out, and the proportion of underwear manufacturers has been declining year by year.

Under this background, only underwear enterprises built by brand can survive in the present market.

For example, the root of Lingti underwear, which has been rooted in Humen for more than 10 years, is to rush out of the encirclement through the branding strategy and become one of the few famous brands of second tier cities in Humen underwear enterprises.

With the continuous evolution of the lingerie market channel in the future, online and offline will be integrated, commodity information is more pparent, and virtual reality interaction display, user experience and differentiated development will affect the underwear enterprises. If they want to grow and expand, the road of Internet pformation is inevitable trend, so as to provide better user experience and better operational efficiency.

Nandu reporters learned that in addition to the traditional clothing wholesale enterprises pformation of electricity providers, the market is even larger volume of clothing wholesale shopping centers are also electric shocks.

In November last year, the the Yellow River fashion city, a well-known Southern clothing origin, formally entered the electricity supplier market, preparing thousands of businesses to start the "buy network" business platform, officially joining the ranks of Humen's electricity supplier development. Before the Yellow River, the establishment of the business incubation base of Daying East International Garment Trade City has been developing for several years. Now, Da Ying has become one of the largest B2B network clothing supply centers in the province.

Wan Fu relies on subdivision to compete for electricity supplier battlefield

In recent years, the main shopping centers and shopping malls in Humen, which are the main wholesale and retail outlets of traditional clothing, can feel the impact of the electricity supplier.

Traditional clothing enterprises "wading" electricity providers are imminent, and YISHION and other well-known enterprises as the representative of the clothing enterprises have also joined their own development to join the tide of electricity supplier, but only a few enterprises can tide over the tide of the electricity supplier tide. Now they are not setting up shop in the big business platform to target C customers.

"We are good at B2B, not in B2C," said Song Wanliang, chairman of the Dongguan new thinking Underwear Co. Ltd.. At present, there are abundant resources in the wholesale websites of the e-commerce platforms, but the quality is uneven. Wholesalers are unable to start when facing the dazzling array of products.

Wanfu lingerie wholesale market will make up for this market loss through professional underwear plates, subdivision underwear products and famous brand names, and provide customers with more convenient services. "No matter whether to buy, sell, pick underwear, or compare the price with reference, you can get one-stop service on the mall."

In addition, Wanfu has accumulated a large number of quality manufacturers in the past 20 years, which basically can solve the problem of quality and quantity of goods in the mall. It also sets up a base for receiving and matching services in the core areas of underwear production in Shantou, Zhongshan and Yiwu.