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    Is There No Hope For Anyone To Survive?

    2016/9/18 11:07:00 93

    CustomersClothingMarket

     Chen: the collapse of a guest may have to wait for a while, or longer.

    Today's

    Van guest

    Only 160 people, the category also gradually reduced, passenger price adjustment to an average of about 300 yuan.

    For all guests, reporters have visited in many ways, and have received such an answer. No matter what the guest is, most of them hope to live well in the future.

    Speaking of fan, many people are concerned about when it will go bankrupt.

    Some people first said, "is the customer not dead?" however, Chen said in an interview, "the failure of customers may have to wait for a while, or longer."

    The fact is that it is still on the Internet.

    clothing

    The industry is struggling, but its performance is not as brilliant as before.

    Recently, fan 2016 autumn new product conference adopted the online live broadcast form. This conference has combined several online live broadcasting platforms. It is understood that the total number of viewers watching the live broadcast on each platform is close to 2 million.

    All customers revealed that the new media will continue in the future, and the release of new products in winter October will be presented to the public with more possibilities.

    "It's hard for us to satisfy everyone, but at least we can satisfy ourselves."

    This is the old age, in the office surrounded by three books wall, very quiet to the reporter's speech.

    At the peak of everyone's life, Chen admitted that in the past, there was some arrogance and inflation, which was underestimated.

    market

    Overestimating the ability of customers, resulting in a serious backlog of stocks and a large debt.

    And nearly 1 billion 900 million of this class, let the old age soberly realize that we should talk about the scale from the scale to the product line.

    "Because the sales of the whole category had been one hundred million a year, now users remember the original 19 and 29 T-shirts."

    "Now, do what we like," he quipped.

    Ties with customers began in the University, but the first time to meet with Chen was in the 9 / 12 fan autumn new product conference.

    The first impression he gave me was that when I smiled, my eyes narrowed with the magic laughter.

    At the live broadcast conference, he introduced the three new products: water soft cotton jacket, outdoor hiking shoes and iron free shirt 3 edition, of which the ironing shirts became the theme of this conference - more than one shirt.

    According to Chen's introduction, the first time the non iron shirt was released in August 2014. In the past two years, the ironing shirts have gone through 1 and 2 to 3 now. They have made minor adjustments to their shirts through different stages. At present, this shirt is becoming more and more important in the position of the customer. Every adjustment is actually a matter of great concern to the users.

    "Now the rhythm is the rhythm I can control, I feel very good!"

    Now, all guests are doing cultural and creative theme design, mainly around Mu Dan, Marks, Eileen Chang's literary works for printing theme design.

    It is understood that every guest will continue to be a literary subject or a subject of Chinese traditional culture next year.

    However, when it comes to why literature is chosen as the breakthrough point, the main reason is that fans want to master the "right to speak" of their products.

    "Others may not understand, but I understand literature," Chen said. "I prefer not to cater to users."

    Products for the current customers are crucial, is the main place to spend money, but also have to carefully break the module.

    According to the old age, he did not realize that every product was money, which was once confused by the accounts and ignored that the products that had been put into storage were money, so they were very earnest about cash flow and inventory.

    Once all the guests were once held with death, but they were not taken away by death. Now they are standing on the cusp of public opinion and placed on any individual. The pressure is also great.

    No matter what has gone through, at least it is coming through now.

    People who look at all customers can also analyze the difficult years he has fallen from the peak to the bottom and then get up. In Fu Yuanhui's words, "ghost knows what has gone through". There are hundreds of reasons why people who are not optimistic about customers.

    Van customer's brand is not very high, has been building.

    This process, the old age, feels that the creation of the brand is too challenging, and the craftsman spirit is too difficult to implement.

    "Although there are shops next year, the funny thing is that every year they are delayed by different things."

    Chen believes that the topic of the electricity supplier may have passed. The mission of the Internet as a tool and channel has been completed. However, the physical regional influence may be back.

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