Jingdong Releases Clothing Custom Business Through 2017 London Fashion Week

Vice president of Jingdong group, Jingdong mall, at the strategic meeting of Beijing, China and Beijing.

With the rise of China's middle class, people's consumption habits and concepts have changed significantly, and the independent designer brand with individuality has been changed.

More and more.

At present, Jingdong has 190 million active users, of whom the middle and high income users are the main consumer groups. In order to meet the needs of this part of consumers, Jingdong has launched specially.

Business.

"Jingdong has noticed that middle class consumption has obvious characteristics. They prefer to display their personality and personal brand, prefer small brands and quality assurance brands.

Brand and personal customized brand.

It is understood that the traditional

The mode is long and costly, which is not strong enough for ordinary consumers.

Jingdong's clothing customization channel will customize the process to move online in a modularized way. Consumers can choose the details of clothing styles, fabrics, styles and sizes in a simple and convenient way, and customize personalized costumes.

Jingdong mall clothing and home business division

General manager Liu Hong said, with the help of

In support, the Jingdong has set up ID files for users, and makes personalized recommendation by analyzing consumer's consumption data and behavior trajectory.

In the future, consumers can also see the effect of 3D models fitting with their body characteristics through the system automatically matching size, so as to make purchase decisions.

"Jingdong has also given full play to the advantages of the platform, providing consumers with O2O and LBS (location based services) mode to store volume and door-to-door service, through experiential consumption, to enhance shopping experience."

British guests and fashion consultant Ashley Potter, who attended the conference, said that some British brands were also trying to launch online clothing customization business. This new consumption mode is expected to lead the new trend of e-commerce in the future.

I think consumers will like products with their own characteristics. Online customization is meeting this demand.

This business has greatly expanded the consumer group of clothing customization, and also made the price of costume customization more popular.

Current

In the meantime, Jingdong also joined hands with six designer brands to host the "Beijing Opera" system.

。

This is also followed by September 2015.

And February 2016

After that, Jingdong once again helped the original designer brand to enter the international fashion week.