Shenzhen Clothing Enterprises Promote Brand Globalization

Mass Phil, the person in charge, told reporters: "Shenzhen can surpass only one industry in Beijing and Shanghai, that is,

Industry, shopping malls in the country, many clothing brands come from Shenzhen, Shenzhen.

It is not a labor intensive enterprise, but a creation.

"The design is the main industry, and the industry has unique competitiveness in Shenzhen!" the data provided by the Shenzhen apparel industry also show that the garment industry in Shenzhen has gone from the original export to the independent brand, from the single export processing to the export and domestic demand in two markets.

"A fashion brand in Europe can create a small town, and no one in the world has gathered so many brands like the big waves in Longhua, and many of these enterprises have billions or billions of sales.

Longhua big wave will produce huge capacity, and there will be a world-class clothing brand! "Mass Phil, who is responsible for the analysis, said:" think about the market capacity of China, Shenzhen real estate and the Internet are all out of the world class companies, the next step is to produce world-class brands in clothing industry. "

It is understood that in 2013, Ma Fei Fei plans to acquire the famous brand "Krizia" of Italy.

KRIZIA comes from the word "nobility" in Latin. The brand was founded in 1954 by Ms. Mrs.MariucciaMandelli, and has been in history for 60 years. Its main products are women's clothing, handbags, shoes, perfume and so on.

After the acquisition of the brand in 2015, it shocked the whole Italy fashion industry and aroused concern for China's clothing industry.

After the completion of the acquisition, Mass Phil combined itself with the brand history to make the brand go a step further in the international market.

"In recent years, some listed companies have made great progress in mergers and acquisitions in related industries through capital paths. In 2015, Mass Phil bought Italy's advanced garments, and she bought the high-end brands in Europe. These are the cases of international fashion brand acquisition in China. It is expected that more Shenzhen clothing enterprises will visit the capital market in succession, which will have a far-reaching impact on the pattern of Shenzhen's clothing industry and will bring a chain reaction to the whole industry."

Shenzhen Garment Industry Association official told reporters.

Service enterprises

International cooperation channel

Promoting brand globalization

Shenzhen Longhua big wave many big brands, such as Mass Phil, movie, song, Si, and so on, through the cooperation with the international famous brand agencies, to achieve the integration of resources.

Zhang Junrong, general manager of Shenzhen Tai Ming Garments Co., Ltd., told reporters: "at present, we are working with Danish designers, and we hope to introduce Danish Mermaid culture through Danish designers. The design elements of the combination of Chinese and Western cultures will make our trousers design and fabrics more advanced."

You can see that the mermaid on behalf of Danish fairy tales has been presented on its brand logo.

Xu Hailan, director of the product center of card Danton, said: "in the European, Japanese, Korean and other places, the company has an affiliate and a subsidiary company responsible for the collection, collation and analysis of the frontier information such as clothing and raw material trends. Besides, the company regularly sends technicians to Italy, France and Japan every year to study and learn the latest fashion design concepts and grasp the latest fashion trends.

All brands have been working with many well-known R & D institutions and teams in Japan, Korea and Italy for many years, and have hired the famous designer Fl vioSabbatini of Italy, the top suit designer and master VITTORIO/LVEDERESI as the company's design consultant and technical guidance.

"Brand is the memory of long-term symbols. Everyone and enterprise should establish their own brand and serve the society well," Chen Guoxiong, chairman of Vatican fashion group, said in an interview with reporters. "As a famous trademark in the whole country, Guangdong famous brand is also an old brand in Shenzhen."

The reporter learned that Mr. Duka of Italy has become a lifelong advisor of vonsso since 2008. It is understood that Duka was a private tailor for former US President George Bush. At the Boao forum for Asia, voncio was once designated as a concierge dress for the Boao forum for Asia.

In addition, from 2008 to 2015, Shenzhen joined the London Fashion week for 3 consecutive years to participate in the New York fashion week, making the international channels of clothing brands stationed in Longhua continue to expand.