What Kind Of Chemical Reaction Will "Wholesale Market + Internet" Bring?

Beijing accelerates the relaxation of non capital functions and more and more entities.

Start to rush to the line.

What kind of chemical reaction will "wholesale market + Internet" bring?

Wholesale touches

When it comes to wholesale markets, congestion and chaos are the first impressions, but the wholesale market on the Internet may solve this problem.

A few days ago, the wholesale network announced to settle in Beijing, plans to establish contacts with the Beijing entity wholesale market, and create Beijing "

New channels for wholesale markets.

Reporters saw the platform home page has "non capital function in the acceleration, from the new start" slogan; the right side of the page marking statistical data, in September 26th the same day, settled in 559 buyers, a total of more than 360, on the same day, 127 wholesalers, the total number of more than 38, under the recommendation of autonomy.

Commodity prices range from tens to hundreds of dollars. Subsequently, the page recommends six categories of clothing, shoes, cloth raw materials, household appliances digital, mother and child toys, office stationery, and the price ranges from ten yuan to several thousand yuan, and the batch standard extends from several pieces to several thousand pieces.

According to the reporter's enquiry, the wholesale price of goods is much lower than that of offline retailers, and even cheaper than the online retail platform.

The platform is more like a wholesale version of Taobao mall.

Enterprise purchasers or individual consumers can buy groceries and small goods through this platform.

At present, the platform has already opened WeChat, Alipay, bank card payment and other payment methods.

The order is formed by adding the selected goods to the shopping cart and clicking on the purchase.

At present, the platform has established an online cooperation relationship with more than 600 markets in 38 cities.

Among them, Beijing has been the zoo clothing city and Dahongmen market has been relaxed more than 100 merchants into the Zhenhai wholesale network.

In fact, the wholesale market combined with the Internet has long tested water.

As early as in August 2012, Zhejiang Yiwu small commodity city group Limited by Share Ltd's purchase has been on-line, its predecessor is the entity wholesale market, the website is mainly wholesale.

In December 12, 2012, Yiwu bought and tested "double 12" marketing activities, with a total turnover of only 420 thousand yuan.

In the first half of 2015, Yiwu purchased online pactions amounting to 900 million yuan, an increase of 3 times over the same period in 2014.

In addition, in May of last year, the wholesale shop of the micro shop had developed the wholesale shop number for the wholesale merchants. After the wholesalers registered the wholesale number, they simply uploaded the products to the cloud product library. The purchasers of the shop will see wholesalers' new products and conduct online pactions.

In August last year, Xintiandi garment wholesale city in Guangzhou reached a strategic cooperation with the micro store network. All the merchants in Xintiandi clothing wholesale city were stationed in the micro shop network.

Breaking through geographical restrictions

The "Internet + wholesale market" mode has opened the online platform, which can help wholesalers in the market pform into "net goods suppliers", and the entity wholesale market is automatically converted into "net goods purchasing center", facing buyers in a new identity.

Before the Internet, the wholesale market of Beijing could only radiate to the neighboring cities and counties, and there were other wholesale markets for supply and procurement from a distance, regionalization was very obvious.

But with the Internet as a platform, we can break the geographical restrictions.

In addition, in the context of rapid expansion of cross-border electricity providers, "wholesale market + Internet" can also take more foreign goods abroad.

It is reported that as of August this year, Yiwu has established cooperative relations with many countries such as the United States, Canada, Japan, Thailand, Italy, South Africa and other countries, bringing goods from Yiwu's small commodity market to overseas markets.

This new model has also been approved by the competent authorities of the government.

Sun Yao, deputy director of the Beijing Municipal Commission of Commerce, said that "Internet +" is an organic combination of visible market and invisible market, linking traditional circulation mode to e-commerce, and upgrading the market structure through pformation and upgrading, better guiding production and promoting consumption.

Open up operation links

Under the background of "Internet +", the integration of small commodity wholesale market with the Internet can not be just a copy of the offline operation form. It is also a key step to open up the three parties between the platform, the market and the shops.

Reporters found in the wholesale network experience shopping, after the order was placed on the platform, the merchants did not deliver the goods for more than 3 days, and the merchant said that the wholesale store had established contact with the platform, but its own shop did not operate network business, nor did it accept retail.

The platform is directly linked to the market, and some businesses still do not accept the channel of e-commerce, but it is a minority phenomenon.

In fact, this detail also shows that in the current general trend of the wholesale market as a whole, it is still an open question to get through and straighten out the business links.

For the "Internet + wholesale market" mode, how to get through all aspects of the problem, Secretary of the Beijing Business Economics Association Lai Yang put forward his own proposals.

"Combining Internet is not the only choice for businesses.

The Internet platform can promote products and brands in two directions, but not all businesses can gain profits by entering the Internet. The platform can be further screened and businesses can freely choose.