It'S Very Important For The Market To Understand The Needs Of Consumers.
It is understood that Brian Berger's entrepreneurial ideas come from countless bad times.
Shopping
Experience.
"Every time I go out to buy
Underwear
"Socks and shopping experience are terrible," Berger recalls.
fashion
The focus of the business is on advertising competition, which is meaningless to me. "
Like most men, Berger doesn't like to go to the mall to spend a lot of time looking for the right products.
He thought it would be very easy to find basic products such as underwear and socks.
Berger found that many people share the same idea with him. So in August 2012, he and Michael Isaacman jointly established the Mack Weldon electricity supplier company in New York, mainly selling male basic products online. The upgraded design and fabric are the product characteristics of the company.
The company also tailored t-shirts for customers, so it is not easy to crumple together.
Isaacman said, "all products of our company have one thing in common -- that is, they can solve some practical problems.
We learn the best from high quality clothing and apply them to underwear. "
At that time, they purchased 6 digit stocks, benefiting from internet marketing and digital media, which were sold out in 90 days.
Speaking of that inventory, Berger said, "the results are amazing.
As long as the consumer knows his size, he doesn't have to go to the physical store to buy it.
We have created a very convenient way of shopping for consumers, so that they can easily solve the shopping barriers.
The company's products compete with the big names such as Michael Kors, CK and so on, so the price they set is very competitive. The price of one pair of underwear is 24 dollars, the T-shirt is 30 dollars, and the price of a pair of socks is 14 dollars.
The company has a global supply chain, and some products are produced in the United States.
Mack Weldon has received a total investment of 12 million US dollars, including RiverPark Ventures and Lyrical Partners.
Its products are also extended to Polo shirts and sweaters, and Mack Weldon is still dominated by underwear in the competitive fashion industry.
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