Amazing! Suning.Com'S Debut At China International Fashion And Accessories Fair

In October 11, 2016, China International Clothing and Accessories Fair 2016 (Autumn) was solemnly opened at the Shanghai National Convention and Exhibition Center. Suning.com, as the outstanding representative of China's Internet, was invited to appear at this exhibition.

Mr. Guo Dongdong, vice president of suning.com

On the afternoon of 11, as the focus of this CHIC exhibition, Suning.com The Forum on the new fashion of clothing under the net red live mode was held in the center of China Fashion Business Forum. Mr. Guo Dongdong, vice president of suning.com, Mr. Gu Weichun, general manager of Huqiu wedding dress city, Mr. Gao Zhigang, vice president of the famous clothing brand La gogo, and Cai Peihua, the director of the designer platform, and Qin Yi, the famous net red pushing hand, attended the event.

The speech was delivered by Mr. Chen Guoqiang, vice president of the China clothing association. Vice president Chen Guoqiang thanked suning.com for promoting China in his speech. clothing The industry will embrace the contribution made by the Internet economy. The China Apparel Association will support more high-quality clothing brands to cooperate with suning.com.

Mr. Chen Guoqiang, vice president of China Apparel Association

Subsequently, Mr. Guo Dongdong, vice president of suning.com, shared the keynote speech of "new fashion playing method under the net red live mode". Mr. Guo Dongdong pointed out that the emergence of the net red economy is the reality of sharing the economy with "Buyer show" to "seller show". With the continuous differentiation of young consumers' shopping habits, more and more young customers' shopping decisions are influenced by opinion leaders. Net red anchor group is one of the most popular opinion leaders currently welcomed by young customers, and is also the hottest Internet phenomenon this year. As a leading business group in China, suning.com is acutely aware of consumer concerns. As early as April this year, the red channel of Suning network (suning.com APP youth community) has been launched. It is one of the earliest e-commerce providers in all the Internet business platforms, and has accumulated rich experience in operation. During Suning 818 Daqing, more than 120 super nets gathered in Suning, attracting some first-line artists such as Meng Fei and Huo Siyan. During the event, 120 million people visited suning.com 818 Daqing related topics.

Mr. Guo Dongdong pointed out in particular whether it can give customers enough sense of participation to become a problem that every retailer must face. Suning currently has 3000 direct outlets under the same line, and has more than 80 sunning Plaza and Suning Life Plaza, with more than 10000 screens to enable customers to interact fully. The integration of resources under these lines is quite competitive in the entire Internet industry.

Finally, Mr. Guo Dongdong hopes that everyone will work together to take full advantage of the advantages of online and offline integration, and push forward the development of China's garment industry through a series of innovative marketing products and services.

Gu Weichun, chairman of Huqiu wedding dress city, immediately shared the good news with suning.com in reaching a strategic cooperation in October 10th. As the leading wedding dress producer in the whole country, Huqiu wedding dress city will cooperate with suning.com in depth and strategic cooperation. The two brands are strong combination. It is a good combination of wedding dress industry and Internetworking. It is also a breakthrough and attempt of Internet transformation, for the wedding dress industry belt. Unlimited possibilities.

Mr. Gao Zhigang, vice president of La gogo, said that La gogo has been concerned about how to solve the problem of consumer choice through net red. Net red for stars, closer to ordinary consumer life, and easier to interact. At the same time, each customer service of La gogo encourages the development of fans, so that customer service from the backstage service to the front broadcast.

Ms. Cai Peihua, director of platform designer, proposed that live broadcasting is the concept of rapid response, including the rapid response of the supply chain. To solve these problems, consumers can quickly catch up with the trend of fashion and do "buy while watching", and fashion designers can also become a member of net red.

Qin Yi, the famous net red pushing hand, thinks that there is red before the Internet. From twenty years ago, the rascal CAI to the PAPI sauce, from word to live, the net speed decides the net red type. For all net red companies, quick liquidation has become the most urgent problem. Through cooperation with suning.com clothing city, the internet fans can quickly cash in and fans can get quality products with high quality and low cost.