Analysis Of The Reasons Why Boys Are Obsessed With Sports Shoes

Recently, a British woman released by Mintel, a consultancy.

According to the report, 37% of British women bought sports shoes last year, while only 33% bought high-heeled shoes.

However, the Stan Smith, Nike Air Jordan and Puma Suede, which are now seen on the streets, were originally specialized.

To help athletes score on the court.

Now, they have entered everyday footwear, and there are no more sports elements.

It can be said that sports shoes have completed the pition from sports to fashion.

Recently, Jason Coles, who is making a documentary about Adidas and Puma competition, is writing a book about sports shoes, called Golden Kicks: The Shoes That Changed Sport.

This book depicts a large number of photographs and archives from 20 to the beginning of the century.

And the development process of sports itself.

This book also tells some extraordinary stories about sports shoes, including the people who make them and the athletes who use them, such as Adidas's founder ADI dasler's shoes. Jesse Owens is wearing it to destroy Hitler's illusions about the Aryan people, and Usai Bolt wears the golden Puma running shoes to break the world record.

What is interesting is that when combing the development history of sports shoes, this book also talks about how to pform sports shoes from sports heroes to street fashion.

Of course, the shoe fashion begins at the foot of the boys, not the girls' - Jason Coles explains why boys are so obsessed with sneakers.

He believes that boys will like sports shoes for several reasons.

1. boys' collects have a decisive influence.

"Boys' hobby of collecting is the decisive factor.

If you take a look at eBay, you will find that the price of some sneakers will also be very high.

A pair of Converse All Stars can get 25 thousand of the price on the auction website.

"The older collectors, such as the 80 and 90's fans of classic sneakers, are particularly interested in those limited edition sports shoes."

"A retro Eminem x Carhartt Nike Air Jordan 4S sold for about $30 thousand last year.

The most expensive pair of second-hand shoes I know are the sneakers worn by Michael Jordan in his 1997 match. He signed the pair of shoes and gave them to the caddie.

The auction price of these shoes has reached 100 thousand dollars.

2. this is related to the dream of boys when they were young.

"Boys have special feelings for brands and shoes that they are obsessed with when they are young. This is related to the dreams of boys when they were young."

"Even if I recall a pair of second-hand Puma Kings, which Maradona wore, I would feel that it would give me more special strength."

3. "men's fashion is too easy and ordinary. Sports shoes will give them some opportunities to create personal styles, which is also the expression of personal manifesto."

4. the history of soccer fans in Britain in 1980s is very influential.

In the UK, sneakers come into the fashion world from sports grounds from 1970s, and this is also related to the subculture The casual subculture from the British football culture.

In order to frighten the fans of the opposing team, avoid the ears of the police when they enter the pub, the football fans will not wear their own uniforms, but will choose some designer brands and expensive sportswear, such as Stone Island, CP Company, L'alpina and Lacoste.

Young people in Liverpool set off this trend in the mid 1970s. Their new choice is different from that of other football fans -- Peter Storm jacket, straight jeans, and Adidas sneakers.

They are the first group of British football fans who would like to dress with their favorite teams, but not the ball clothes.

They are called Liverpool Casuals in history.

Another group of people who follow Liverpool's youth is called Manchester Perry Boys. They are fans of the Chester football team. They like to have some elegant hair and sportswear, such as Fred Perry T-shirt and Dunlop's green shoes.

The two groups of young people were originally dressed without names and were considered fashionable.

But in the 1980s, this dress became more and more fashionable. Then it became very powerful under the three brands of Fila, Sergio Tacchini and Diadora.

By the time 1982, when Armani introduced this dress into design, the popularity of sports shoes in men has reached a peak.

Ralph Lauren, Burberry, Kappa, Ellesse, CP Company and so on began to introduce this fashion.

Jason Coles also made some explanations about this history.

"The sneakers in the UK originated from Liverpool Casuals and Manchester Perry Boys."

Jason Coles wrote: "sneakers in these two cities in the UK become fashionable entry level single component parts. Naturally, there will be an argument between the two cities who are the originals of this fashion movement."

"Many fans will go abroad to bring back Adidas and Puma sneakers that are not found in England.

This scarcity will make their shoes look very special and become a symbol of status. "

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"At the same time, these football fans can" import "many sports shoes.

And stars, such as tennis stars John McEnroe, Jimmy Connors and Bjorn Borg, wear Nike and Diadora, which can increase brand exposure and make them more popular.

"In 1982, Nike's Air Force became popular in New York, Philadelphia and Baltimore.

Then there is Nike Air Jordan 1, and many people struggle to buy it.

5. non athletes stars also have an impact on the culture of sneakers, but the new part of the history of sneakers development.

In the book, Jason Coles also mentioned the new part of the history of the development of sports shoes, such as the influence of non sports stars on the culture of sports shoes, such as coconut shoes.

"For Adidas, Kan's Coconut shoes are a great victory.

In selling shoes, he has more appeal than many sports stars.