What Is The "New Retail" Put Forward By Ma Yun At The Cloud Habitat Conference In Hangzhou?

Five new trends in Hangzhou's cloud habitat conference are presented.

New manufacturing, new finance, new technology and new energy, and the five new developments in the future will profoundly affect China, the world and everyone in the future.

When the concept of "new retail" was thrown out, it quickly aroused popular debate. What is the new retail outlet in Ma Yun Kou? Today, we are going to take you to a deeper understanding of this new concept that will affect the future development of the retail industry.

What is "new retail"?

In fact, before that, the word "new retail" has appeared in the industry, and Ma Yun's proposal has made it a formal term.

For the definition of new retail, the European Union has gathered the understanding of the new trend of the new retail and retail industry by the industry bigwigs. Perhaps we can interpret the deeper meaning of the new retail business from many aspects.

In the Internet era, the traditional retail industry has been affected.

The impact of the Internet.

In the future, offline and online retail will be deeply integrated, coupled with modern logistics, service providers will use big data, cloud computing and other innovative technologies to form the concept of new retail in the future.

The era of pure electricity will soon be over, and the form of pure retail will also be broken. New retail will lead to a new business model in the future.

Alibaba group CEO Zhang Yong: using the Internet's thinking and technology to comprehensively reform and upgrade the total volume of about 30 trillion of the total social retail products, making Chinese consumers' increasingly demanding consumption can be effectively satisfied, making the whole process of commodity production, circulation and service more efficient because of the wide use of the Internet and big data.

Lei Jun, founder of Xiaomi Technology: I think whether it is the electricity supplier, or the chain store and retail store under the line, in essence, it is necessary to improve efficiency. Only by improving efficiency can Chinese products become better and better, and the purchasing demand of the Chinese people will be greatly released.

Zhu Wei, President of Lok language communication: there are actually three key words in new retail: smarter, more original and more fun.

All the people have entered the spiritual consumption from the traditional material consumption era. Many commodities are no longer necessary, but playing will become the common pursuit of all of us.

Haier group CMO Ceng Qingli: we hope that businesses and users can truly integrate into one to create the best user experience.

For users, mass customization solutions can truly achieve zero distance between users and enterprises.

For enterprises, to achieve the new mode of interconnection factories, we should subvert the manufacturing system of the existing (household electrical appliances) industry.

Huang Yuanpu, founder of billion euro company: retail is a way.

I understand that the new retail is more comprehensive through online and offline integration, the use of advanced technology to collect C end consumer demand, to reverse the entire production, in order to achieve C2B no inventory sales.

To sum up, the biggest trend of new retail is the combination of online and offline. In the past, the argument that e-commerce will impact traditional industries will also be negated. E-commerce and offline entity businesses should start from independence, conflict, blending and integration, and understand consumers through precision and experience oriented mode, satisfy and guide consumption demand, and have reached the upgrading of consumption.

For retailers, it can also control production to achieve retail upgrading by forecasting consumption data.

Under the influence of the new retail concept, the development trend of the retail industry has been gradually clear.

Before discussing the future direction and market opportunities of new retail, let's first review the changes in China's retail industry over the past few years, and then see the possibility of new retail.

New retail forward

Looking back at the development of China's retail industry, from the traditional retail format to today's Internet, it has undergone the process of continuous differentiation and reorganization.

The original stores are basically professional stores.

After the reorganization of traditional professional shops, department stores were popular, and before 1990s, the state owned large department stores were the main form.

By 1992, especially since 1996, chain supermarkets have become the main body of the market, and there are many modern formats such as specialized shops, specialized supermarkets and convenience stores.

However, compared with foreign supermarket chains, the scale of China's chain supermarkets is obviously smaller. From the sales in 2000, Lianhua supermarket, the leading enterprise of chain supermarkets in China, has only 1/80 of WAL-MART.

And the competition among supermarkets in Dalian is fierce, so the market has entered the integration period.

Around 2000, large supermarkets and discount stores combined with department stores and supermarkets appeared.

At that time, some large foreign retail enterprises have also entered China, such as Carrefour.

Since then, large supermarkets have grown rapidly, and shopping centers combined with various retail formats and service formats have begun to spread all over the consumer area, and are developing towards integrated shopping centers that go to department stores, entertainment, catering, service and leisure shopping.

The domestic retail industry presents a diversified prosperity pattern.

But at this time, for the traditional retail industry, the threat of a rapid growth is quietly forming. The strong attack of the Internet has greatly impacted the development of traditional retail industry.

Under the impact of the electricity supplier, the physical stores in books, clothing, household appliances and other fields were injured the most, some of the stores were in difficulty or even closed, and the prosperity of traditional department stores continued to decline.

In 2013, the retail industry ushered in a wave of mobile.

While the mobile Internet is affecting the development of the retail industry, it also changes the consumer's consumer attitudes and habits. With the deepening of the Internet, there is a great difference between the online and offline sales.

At the same time, the focus of the electricity supplier also shifted from the PC side to the mobile terminal.

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By 2015, the development of e-commerce has entered a period of steady growth. At that time, Internet + O2O hot, many retail enterprises began to explore the business model combined with the Internet.

Since 2016, there has been a great turbulence in China's retail industry. The pure electricity supplier's traffic dividend has disappeared, and the large retail supermarket has been closed. The 19 time "big shop" has been closed for the first time.

The entire traditional retail industry showed a trend of slower growth and lower profits.

The emergence of new retail systems covering physical stores, electricity providers, mobile terminals and social media seems to be the best solution to the problem of retailing development.

After the new retail sale

After the new retail business, that is, the new business era.

At present, China's retail online and offline are facing growth pressure. The integration of online and offline channels has naturally become the driving force for creating new growth.

This trend has emerged since the beginning of this year: many Internet companies are beginning to line up with the technology, such as millet. Not long ago, Lei Jun said that next year it would open two hundred or three hundred lines of Xiaomi retail store, and strive to open 1000 outlets next year.

At the same time, some offline traditional retail enterprises are also extending to the online, such as Yonghui supermarket joint Jingdong layout O2O, electricity supplier; IKEA home in Shanghai to test the water electricity supplier.

It can be seen that the boundaries between the line and the line are becoming more and more blurred.

For the entire retail industry, competition no longer comes from the online and offline mode, but begins to return to the essence of Retailing: who can serve consumers more efficiently.

In fact, the law of commerce is very simple. In terms of retailing, although consumption is upgrading, its essence and basic laws have not changed, and all kinds of means and means have been upgraded.

At present, from the analysis of the retail environment and format in China, the following four trends may be noteworthy:

1, online and offline tend to be unified and professional. In fact, consumers choose the main reason for the consumption of electricity providers.

With the integration of online, offline and logistics, future retailers will break the gap between sellers' show and buyers' show in terms of unified price, quality and experience, and provide professional services and products to consumers.

2, large retailers will be faced with integration and reorganization. In the past, large supermarkets with large categories of commodities had blocked most of the small supermarket businesses. Now they will be influenced by small retail communities.

With the spread of community consumption trends, community-based will become an important direction for the future development of the retail industry.

Like WAL-MART and Taghit, the small retail stores have begun to serve abroad. The neighborhood neighborhoods in densely populated areas are the direction they are aiming at, and I believe that such meticulous shops will soon appear in China.

3, experiential consumption and personalized service are integrated into the consumer life. With the obvious difference of consumer demand, some personalized and innovative consumption patterns will become more popular, such as the buying mode of minority brands.

With the optimization of consumption experience, consumers' purchasing power will be improved and enterprises will benefit from it.

4, enterprise production is more intelligent and technology oriented. With the combination of online and offline, demand and production supply information integration, from production to consumption can be predicted by technology and big data, so as to control production capacity, eliminate inventory and improve efficiency.

Conclusion:

Although the mobile Internet has brought great challenges to the retail sector, there are still more opportunities in general. Now the retail industry is at a new stage of upgrading.

Moreover, the overall development of China's retail industry is in a good position on a global scale.