YGM Trade Plan To Sell Ya Shi Dan Brand

　　 YGM Trade plan for sale Aquascutum Aquascutum The manufacturing and marketing business and related intellectual property rights of brand products involve a transaction amount of US $120 million, or HK $930 million, and the selling price is up or down by no more than US $5 million.

In 1970, it became the Hong Kong listed companies's YGM trade. In 2012, it acquired the business and assets of the company at 15 million pounds (about HK $188 million). brand Global controllers. YGM is mainly engaged in retail and wholesale brand clothing, leather goods and accessories. It has MICHEL RENE, RENE, Guy, Laroche, Charles Jourdan Zhuo Dan, American brand Ashworth, and Sweden brand J.Lindeberg.

With the British referendum deciding to leave the European Union, the political and economic shocks that are affecting the luxury market in the UK and around the world are facing more uncertainty than the British luxury brand, Burberry, who is once known as the British luxury brand. As a twin brother, Burberry is also a traditional luxury brand in the UK. It also makes windbreaker so well, but its performance has been in trouble in recent years.

Founded in 1851, London's brand name is "Dan Shi Dan", a symbol of fashion classics. In early twentieth Century, he successfully invented a windproof and rain proof fabric, namely nylon and blended cotton fabric, which resists wind speed and resistance at 100 km / h.

Affected by the weakness of the fashion retail market in the Greater China region, the sales of yatso Dan in the Greater China region dropped by 24.7% last year, and the YGM trade staff of its parent company decreased by 300. Yatso Dan is the most important clothing business of YGM. Last year, 29 stores were closed, and 27 of them were closed in mainland China. The group said it would face a difficult market environment in the Greater China region in the coming years.

According to the data from the website, YGM trade lost 87 million 871 thousand yuan from profit to profit in the 12 months ending March. The profit in the same period last year was 81 million 95 thousand yuan. The turnover fell 18.7% in the same period last year, which was 894 million yuan; gross profit fell 23.6% to 525 million yuan in the same period, and the gross gross profit margin fell from 62.5% in the same period last year to 58.7%. Among them, the sales volume of garment sales dropped by 19.8% to HK $775 million 930 thousand, a loss of $92 million 798 thousand and a profit of 35 million 505 thousand yuan in the same period last year.

YGM trade has the global trademark rights of Guy Laroche and apple. Last year, the revenue from concessionary trademarks dropped by 10.1% to 74 million 417 thousand yuan. The sale of retail and wholesale business in the UK last year rose 23.8% to 12 million 222 thousand, but it is still losing money.

At the end of March this year, YGM Trade issued a profit warning, pointing out that the retail market of the company's business has shrunk, especially in the Hongkong and Mainland China markets, leading to a marked decline in the retail sales and wholesale sales of clothing, leather goods and clothing, and the high rental of shops and other occupancy expenses are still being suppressed.

In order to offset losses and increase cash flows, in August of this year, YGM trade sold third yuan to independent companies in Hongkong, Kowloon, and cash in 66 million 800 thousand yuan. Before yesterday's news release, YGM trading shares fell 2% to HK $3.93 per share, and the share price has dropped 26% this year, with a market value of HK $652 million.

Some analysts say that luxury brands in the UK should now pay more attention to the tradition and technology of the brand than ever before, so that they can stand out in the fierce competition.