Ningbo Is Full Of Vigor And Wisdom And Starts Again. The Twentieth Ningbo International Fashion Festival Is Successfully Concluded. It Will Meet Next October.
In October 23, 2016,
The twentieth Ningbo International Fashion Festival
In a short span of four days, the 40 thousand square exhibition hall brought together 283 enterprises from 13 countries and regions, including China, the United Kingdom, Italy, France, the United States, Sweden, Poland, Germany, Russia, Japan, South Korea, China, Hongkong and China, 264 brands, 6 business economic and trade forums and 23 games.
Fashion release
。
The scene of the crowd has been woven, with fruitful results. In more than 30 countries and regions of the world, more than 10 thousand professional businessmen and 100 important trade groups in more than 20 provinces (municipalities) and autonomous regions of the whole country have come to negotiate and purchase, not only for 2016 China
clothing
The harvest of the industry is drawing to a conclusion, and it will also open a new chapter for next year's journey.
Smart building helps custom customization lead the garment industry
From mass production to personalized customization, clothing customizing services that used to be expensive only in manual workshops or designer studios are gradually entering the lives of ordinary consumers.
Technology development under intelligent manufacturing makes it possible to personalize small quantities and become potential stocks for many brands to cultivate new consumption patterns.
As the leading brand of Ningbo clothing, YOUNGOR ranks the top in the Chinese apparel industry. During the clothing festival, YOUNGOR announced that it will work together with the 5 largest international fabric suppliers in Europe to jointly build the MAYOR top domestic private tailored garment brand.
Hu Ganggao, general manager of YOUNGOR fashion, said: "global quality, made in China, and China price" are the characteristics of YOUNGOR's cooperation with the five top fabric suppliers in Europe.
The excellent fabric quality of these five fabric brands, combined with YOUNGOR's excellent workmanship, can make domestic consumers enjoy the quality of international brands, but the price will only be 1/2 of similar brands abroad.
Through the customized mode PK international top brand, the brand influence is promoted again.
Luo Meng has launched the concept of group customization, using the exclusive big database, accumulative collection of about 10000000 sample data of human figures, and customized development for different groups. This technology has obtained the national patent.
The group customization mode of Luo Meng not only meets the needs of diversified consumers, but also makes the production of the factory operable while reducing the customization cost.
Apple clothing is mainly pushing their own smart flexible customization project, from the order to delivery a week to complete, from the manufacturing to modify the instructions received 24 hours to complete, information feedback 120 minutes to complete.
For the first time, the thumb closet has relied on its original "C2F Customer to Factory" personalized customization mode to subvert the traditional garment manufacturing F2C mode. According to the director of operations, Jiang Ke Jia, the company has just had 5 tens of thousands of orders and tens of thousands of orders have been received.
Ningbo's local sweater custom brand, the "cloud customization" platform developed by Tzu Yun and co star, from the consumer in the smart fitting room to size measurement, DIY design order, to the background data pmission, the industrial robot began to automate the garment processing. The whole process was completed at one go, which required 7 days to complete the work, and now it can be completed in 1 days.
Innovation navigation technology R & D usher in bloom time
It is a common topic for the clothing industry to develop an intelligent trend, strengthen technological research and development, and explore technological innovation.
At the exhibition site, there are many examples of service enterprises and related upstream and downstream enterprises in deep tillage technology research and development. Many new technologies applied to the exhibition are "the first in the country" and even "the world's first".
AI Bang intelligence has brought a new "smart Ningbo" smart monitoring clothing that will be listed soon. This kind of clothes can be used to collect electrocardiogram and other bioelectrical information accurately through flexible textile fabrics. In brief, it is a 24 hour monitoring of the heart through a small monitoring device. It seems to be a sentinel for the heart. When there is a situation, he can immediately call the police.
"Smart monitoring smart clothing will be put on the market by the end of the year, and I hope it will become a business card made by Ningbo."
Zhang Hui, founder of research and development team, said.
A garment forming equipment produced by Cixing is quite noticeable.
It can realize the automatic manufacture of "one thread goes in and one garment comes out".
"As long as raw materials can be filamentous, whatever materials they make, they can be woven.
The style, design and size of the clothes are all controlled by one side of the computer. The designer's creativity and customer's customized needs can be worn in one hour by programmers.
The staff at the scene said.
At present, only one Japanese company in the world has the ability to manufacture such equipment, but it has not yet been put on the market.
Cixing is the only enterprise in the world to sell such products, which sells for about 400 thousand yuan per unit.
The ironing machine has been awarded several national invention patents. It is the first ironing machine in China, which integrates ironing, drying and folding. It fills the gap of domestic garment machinery in this field.
It is understood that the ironing machine is the last working procedure for sweater production. When sweaters are knitted, they need to be ironed, so that size and style can be finalized and then dried, folded and packed.
In the past, these processes were manually operated.
Beside the Chilean booth, a sewing machine enterprise called carviln automation produced a big slogan of "raw garment". The system developed hundreds of templates according to the popular clothing styles and production technology in the market, placed the cloth in the template, pressed the electric switch, and the sensors on the sewing machine were automatically made according to the shape of the template.
At present, the customer who wants to order this product has gone to the end of the year. "I am now being hidden by orders. This is also a happy worry."
General manager Chen Xiaolong said with delight.
The high speed plate making machine and cutting machine produced by Ningbo Zhong Dao machinery company has changed the traditional way of communication and digitization. Designers can make long distance plate making through the network, and the accuracy of the drawing is as high as 0.01 millimeters, so the naked eye can hardly be identified.
In addition, intelligent equipment and intelligent printing equipment produced by local enterprises have been well received by customers.
These "intelligent manufacturing" stands are always crowded.
As one of the largest operators of clothing machinery and equipment in China, Wang Yinjun, general manager of Xin you Cheng, said that most of the previous purchases were large and powerful enterprises, but now many small and medium-sized enterprises have begun to actively buy them.
According to the relevant person in charge of the Ningbo Municipal Commission, the breakthrough of foreign technology monopoly through independent research and development is the key to making Ningbo stride toward "made in China 2025". Only in this way can enterprises pfer from the bottom of the "smile curve" to the upstream of the industrial chain and accomplish the upgrading of the industry.
Health, environmental protection, high quality and high quality manufacturing goes to the stage.
The use of high-end, healthy and environmentally-friendly fabrics has been favored by this exhibition. One of the high-end brand MAYOR's 198 thousand velvet overcoats has become the upstart of this clothing festival. Pan Lijuan, a MAYOR career division, told reporters that Luo Ma is known as "the gold of the Andean vein". It can automatically adjust the temperature according to the climate and body temperature, and always maintain a comfortable body temperature. Its skin feels like the skin of the baby.
The "genuine" infant clothing of Guangyuan clothing is more than 80% of its material from the American PIMA cotton which is known as the "Hermes" in cotton and the Xinjiang long staple cotton, while the rest of silk, hemp, wool and bamboo fiber are also natural.
Dyed materials are extracted from natural materials such as gardenia, orange peel, walnut shell, madder, coffee and so on. They are mainly pink, light blue and natural yellow.
In the MAXWIN Pavilion, the softwarmer coffee fabric developed by the designer is used in lightweight down garments.
It absorbs moisture from the surface of the rough viscose, and the kinetic energy generated by the movement of water molecules is retained and pformed into heat energy. It is stored in the small air bag of the tiny acrylic shaped gas and is used for heating the body.
In addition, this year, many women's clothing brands such as ESBACK, meter Dali, Yao Qin and Shui Fen have all hit the Chinese original "ecological" design style. The fabrics are all made of natural dyed and organic fabrics, returning to natural and comfortable cotton and hemp material, returning to the warm and beautiful earth color system, returning to the Chinese style natural and casual style.
It has also been sought after by many merchants.
Like m. Dore, he used to make traditional costumes, mainly in the European and American markets, but the competition was too fierce to make profits.
Li Jiangfeng, deputy general manager, recalled that in 2014, they did market research and found that there were only 30 cotton and linen women's shops on Taobao. With the change of people's lifestyle, the acceptance of cotton and flax materials was getting higher and higher.
At present, the annual output value of the garment enterprise in Zhenhai Zhuang City has exceeded 10 million yuan, and has also been involved in import and export trade, creative technology and other fields.
"In the future, we plan to layout O2O, using offline experience shop + Internet sales."
Li Jiangfeng said.
In addition, we have seen many popular technology, healthy and environmental friendly fabrics in the 2017/2018 autumn and winter textile fashion trends in China.
For example, realistic imitation fur fabrics, technology sensitive fabrics, laser piercing hollowed embroidery fabrics, etc., foresee the future of fashion market.
The bright show brings together the fashionable forces of the East and West.
Fashion can always give people a kind of visual stimulation and mental stimulation. In this clothing festival, this stimulation will be triggered again. The first show of Celine.b, French designer, is inspired by ocean elements, inspiring and inspiring Celion.
In the 5 days, 23 fashions were released, and a wonderful fashion meeting was held.
It includes the original publication of 5 avant-garde colleges, including Donghua University, Lu Xun Academy of fine arts, College of Visual Arts, Japan's Sun Ye Fashion College and Zhejiang Textile Institute. The latest spring and summer releases of local brands, such as cedar, U-JAR, ZENE, Steve&Vivian and ESBACKDE, are released; the works of famous designers Wu Qiaoya and Huang Liyong are jointly released by independent designers from 5 different regions, including Korea, Japan, France, Hongkong, China and Taiwan, Shanghai and other 5 regions.
In addition, the fashion festival's old friend, the Chinese fashion alliance's cutting-edge designer, is the sixth time to launch a special works in Ningbo Fashion Festival. This time, 15 groups of designers are involved. They are all active young designers in the front line. There are many Huang Haibing, Zheng Tong, Zhang Wei and so on. They also have the first appearance of Wang Ziyi, Lin ran, Wu Xiaopeng and so on.
It not only provides a new and elegant fashion show for the industry, but also introduces outstanding design talents to Ningbo clothing enterprises, and helps fashion design and industrial development to integrate and promote the progress of the industry.
Designer Hu Danni released his personal brand "ancient crescent moon". This Ningbo costumes Festival is the first show of Hu Danni. She hopes that more people will recognize the ancient crescent brand, and also hope to find some excellent fabric suppliers, carry out fabric design and development, and maintain long-term cooperation.
For the first time, Lin ran, a designer in Ningbo, released her personal menswear brand Chris Ran Lin.
The menswear brand was founded in 2013 in Melbourne, Australia. Its design works have been exhibited in Australia, Italy, New Zealand and many other international awards. It is considered the most noteworthy Australian menswear fashion brand by local fashion magazines, media and industry.
He said that the platform of Ningbo Fashion Festival has made her acquainted with many excellent domestic fashion designers, and can take this opportunity to learn from them. Moreover, Ningbo men's clothing industry is very mature, hoping to find suitable designer integration shops for cooperation, and cooperate with related men's clothing enterprises in commodity planning, development and design.
Thoughts collide with heroes and collusion to tackle tough pformation tactics
During the exhibition, there were also many heavy forum held in a very intensive manner. There were plenty of seats on the scene, and countless applause came from every forum.
It is a pity that there are too many wonderful things and too little time.
On the afternoon of 20, the second China Men's wear Summit Forum, Ningbo was awarded the first "innovation and demonstration city for sustainable development of China's textile and garment industry" by the China Federation of textile industry.
The report on sustainable development of Ningbo textile and garment industry was also released.
Participants from all walks of life exchanged views on the development trend of men's clothing industry, intelligent manufacturing and innovation growth mode.
On the morning of second, the 21 China Fashion intelligent manufacturing summit and docking conference, many experts attending the conference believed that when the "made in China 2025" opened the curtain of ten years of change, intelligence and fashion were no longer an indispensable street scenery for the textile and garment industry, but rather a Phoenix Nirvana style of self subversion and reconstruction.
Lin Jianlong, vice chairman of China Sewing Machinery Association, believes that sewing machinery is the basis of intelligent manufacturing for textile and garment industry.
At present, domestic sewing machinery is pforming to high and new technology. China has been able to produce mechanical and electrical integration of flat-panel machines, keyhole machines and a series of highly automated, labor saving, efficient sewing units and sewing industrial manipulator. China is already a great country of sewing machinery production, and is changing to a productive power.
Senior Engineer Liu Zhifei and many other experts and business executives have launched a deep discussion on the topic of "intelligent manufacturing of Chinese clothing".
On the afternoon of 21, the first international cooperation summit and docking meeting of the "one belt and one road" garment industry was held on the afternoon of the afternoon of Ningbo. Experts attended the discussion on how to seize the opportunity of the garment industry in the context of "one belt and one road" strategy.
Yang Jizhao, vice president of China Textile Industry Federation and President of China knitwear industry association, said at the forum that Ningbo textile and garment enterprises should seize the new opportunities brought by "one belt and one road" for the development of industrial clusters.
Under the mode of government organization and enterprise centralized participation, supporting services and policy management have greatly reduced the risk of sea going.
At the same time, industrial agglomeration can also guide the sustainable development of enterprises, integrate with global resources advantages, and grasp the new opportunities of export-oriented and globalized development.
He suggested that Ningbo clothing enterprises should focus on flexibility, customization, intelligent manufacturing and global layout.
On the morning of 22, the China apparel Buyers conference and docking conference further set up a bridge between buyers and brands.
On the spot were representatives from retail outlets from Beijing, Shanghai, Tianjin, Fujian, Dalian, Shanxi, Shandong, Guangdong, Anhui, Hangzhou, Hangzhou, Hangzhou and so on, including garment distributors and clothing agents, shopping malls, shopping centers, etc.
At the meeting
Wang Yao, vice president of the China Federation of Commerce, delivered a keynote speech on the "changing trend and coping strategies of the clothing market in the new normal". Impressions of the local clothing brands in Ningbo and the designers from Sweden, Korea and other countries carried out the brand promotion and reached many cooperation intentions at the scene.
The first China's "clothing industry + Internet" forum, which was held on the afternoon of 22, has become the best platform for garment enterprises to connect to the electricity supplier. Many senior practitioners in the field of e-commerce provide suggestions for apparel enterprises to provide Internet procurement, Internet services and Internet market channels.
After the meeting, 60 electric business enterprises and the exhibitors clothing enterprises started docking talks, ready to change the Internet thinking into the actual products that fit the needs of consumers.
Precision docking, field results blossom everywhere
"This time I will look for fashion men's wear at the exhibition."
Like Zhang Yu, manager of men's clothing department of Changzhou shopping center, there are more and more professional audiences who come to visit with definite purpose. This makes the exhibition more and more efficient and precise business docking and cooperation.
The Yao Qin cheongsam, which is located in the women's wear hall, is custom-made. It has captured many foreigners' favor with its traditional Chinese style and high quality products. There are 2 professional businessmen from the United States and Taiwan who require their products to enter the local market. The first Chinese plation of women's wear is made up of women's cashmere sweaters. Now her brand is not only cashmere sweaters, but also silk, cotton and linen.
With its unique design style, many of the franchisees have consulted. Ceng Liping, the brand's chief executive, said that we used to look for suppliers, but now we choose suppliers.
It is also the first time that this year's debut is the main part of the cotton and linen dress.
According to Li Jiangfeng, deputy general manager of the company, at present, the flagship store of MDL brand has ranked the top 20 of the whole Tmall mall cotton and linen women's clothing. This is the first time to take such a large area exhibitors. There are more than 40 exhibitors in the exhibition.
Many years of Steve&Vivian women's wear show that they signed two Quzhou and Wenzhou franchisees, and ESBACK women's wear received 19 intention to join. In addition, intelligent equipment was also favored by merchants. The sale of 2 units at the Carvey automation site, Cixing, Jingwei CNC, Chi Teng technology, Saint Ruisi and so on, all showed good results.
In the interview, Chen Jianping, director of the Shanghai Department Store Association, which organizes a number of Shanghai department stores and shopping malls every year, said that coming to Ningbo clothing festival every year has become a habit. It can not only purchase good products, but also be sensitive to the latest trends.
Feng Chen, director of investment promotion at Tianjin Binjiang commercial building, said that at the same time of procurement, Ningbo clothing festival is the most direct window for us to understand the latest changes in the operation of the market.
On the evening of October 23rd, the closing ceremony of the PEACEBIRD bird bird Music Festival and the twentieth Ningbo International Fashion Festival was successfully held in Qixin golf. Through the cross border integration of clothing and music, the Ningbo International Fashion Festival was successfully concluded with innovative elements.
The fashion industry has never been short of subversive people. In the era of sina tide, Ningbo garment Festival is down-to-earth, actively changing and seeking new opportunities, promoting industrial pformation and upgrading, hoping to promote the steady development of Ningbo's clothing industry.
In October 2017, let's meet the twenty-first Fashion Festival in Ningbo.
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