This Year'S Double Eleven: The Unity Of Entertainment And Interaction, Live Broadcast Is The Draught.

This year Double Eleven It was the first big promotion after the new deal. Online retailers The smell of gunpowder is getting stronger and stronger, so how to break the situation has become a common topic.

The unity of entertainment and interaction, live broadcast is the draught?

At present, for the import electricity supplier, double eleven drainage will become the top priority, and live broadcasting has become the most promising choice for businesses. among Tmall The koala of NetEase chooses the way of direct seeding drainage.

Learned that Ali CEO Zhang Yong said that in addition to increasing the interaction between consumers and businesses, the need to use live technology, VR and other new technologies to complete the new entertainment experience. At the same time, NetEase koala Hai Hai also put forward a new gameplay, saying that it will open Japan's direct mining tour in from October 24th to 26th, leading the world's genuine witness to go straight to Japan, what is worth buying, and NetEase's multiple platforms will participate in the whole live broadcast. The whole Japanese direct mining activities are related to the origin visit, procurement and mission, local market and user research, user interaction and other links.

Insiders believe that from Tmall and NetEase koala double eleven live broadcast war can be seen, live broadcast may be in a long time drainage effect is not good, but in the peak season to promote the role of play is not small, after all, activities are only in a period of time activities, need to get greater drainage, in the short term to increase sales.

The industry said that the current business of live broadcast business is still more commercial than entertainment experience, will soon be a commercial value and entertainment experience keep abreast of the future consumers will enjoy far greater than the value of the commercial entertainment experience. In addition to live broadcasting, we should pay more attention to the resonance with consumers, the unity of entertainment and interaction, enhance the user experience, promote the spanformation of live broadcasting, and develop towards "going to the electricity supplier and entertainment".

Using spot sale mode to enhance user experience

In addition to the low price of double eleven, there are still some imperfect experiences. Among them, the biggest problem is logistics. For example: we must wait until the 10th day of the 10th day to buy, the double eleven express delivery is slow, and we can't wait for our parcel.

NetEase koala sea purchasing official said that the logistics issues consider the user's waiting cycle and experience effect. If the pre-sale activities of the importer's electric business all use the spot sale mode, this means that the user can save a lot of waiting time, not only do not need to wait for the purchase on the 10th day, but also can be used before the double eleven.

In addition, we need to build positions in various places to ensure the shipment of goods and better serve the spot sale mode. In view of the pre-sale of explosive products, the importing electricity supplier can take advantage of the efficient operation of the pre delivery packaging, automatic sorting, collaborative SF, EMS and other courier companies to fully protect the arrival speed of the pre-sale goods, and ensure that the large quantities of foreign goods arrive at the user's hands earlier.

Genuine trial activities to increase consumer confidence

At present, imported goods frequently appear quality problems, and some large import electricity suppliers can not fully guarantee the safety of products. So from the current situation, consumers are most concerned about whether the large quantities of foreign goods are genuine products. Is there any safety hazard?

From the latest news, imported milk, cosmetics, health products, beer and so on have expired, no Chinese labels, allergies and other related issues. Coupled with the increasing number of import channels and imperfect traceability system, it is difficult to fundamentally solve this problem. At the same time, double eleven big promotion of large quantities of goods in and out, and more can not guarantee the safety of goods.

"We hope that through the trial of genuine products, more domestic consumers can truly understand and feel the genuine foreign goods, so that they really like foreign goods, and ultimately realize the quality of life by using these foreign goods." NetEase koala sea purchasing official said.