Why Does Trump'S Daughter'S Fashion Brand Suffer From Boycott But No Response?

The US Republican presidential candidate Donald Trump's daughter, Ivanka Trump, is increasingly becoming the focus of the media.

In mid October, one

Shannon Coulter, the strategic planner, launched the same name for Ivanka Trump.

Brand boycott.

Last week, a woman claiming to be a long-term loyal customer of department store operator Nordstrom wrote an open letter to Nordstrom asking them to stop selling Ivanka Trump brand.

And accessories, and so on, the "boycott" has returned to public view.

In an open letter, the twitter account @shewhovotes wrote to Trump: "the Trump discrimination is unacceptable to African Americans, Latino Americans, Jews, Muslims, LGBT (homosexuals, bisexuals and psexuals) and women. It also does not agree with the values that Nordstrom has always had.

But Ivanka Trump has not objected to her father's remarks, and Nordstrom has been protecting the Ivanka Trump brand.

In this twitter, the woman used the label of #GrabYourWallet, and soon attracted a large number of supporters.

By Monday, relevant twitter with "#GrabYourWallet Ivanka" tagging "boycott Ivanka Trump" has received a total of more than 11 million 900 thousand forwarding and compliment points.

Many celebrities, including writers Joyce Carol Oates, Valerie Bertinelli, Lucy Lawless and Oscar nominated Don Don Cheadle, are supportive of this boycott.

The boycott participants asked Amazon, Amazon, Nordstrom, Bloomingdale 's, Macy' s (Messi department store) and Neiman Marcus to sell all the products of the same brand with Ivanka Trump, a total of 21 retailers.

At present, no retailer has responded to the call for boycott.

Nordstrom said in a statement, "we already know the needs of some consumers, but we have no plans to stop selling Ivanka Trump brands at present."

In an interview last week, Ivanka Trump herself was asked about the boycott, saying: "the American people can decide what they want to do, and I care more about those thousands of American women who are inspired by my brand and the message they convey."

In 2015, the total sales volume of Ivanka Trump's namesake brand had reached US $100 million.

Though huge, the impact of this boycott on Ivanka Trump's brand will be hard to predict.

According to the survey data of Shop Runner, the search volume of Ivanka Trump brand has been rising sharply between July and October.

The amount of search in October has increased by more than 335% compared with 4 this year.

But since last week's boycott started again, search volume has begun to slide.

CMO Angela Song Song of ShopRunner said: "the search data has fallen, but we are not sure if this is just a temporary fluctuation."

And Larry Chiagouris, a marketing professor at Pace University (Pace University), believes that this boycott may even be counterproductive.