Fierce Competition In The Garment Industry, The South Of The Yangtze River Is More Unique.

In October 31st, the domestic clothing group Jiangnan cloth clothing listed in Hongkong, became China's first listed designer brand.

And by November 4th, the group's total market capitalization was more than 3 billion 400 million yuan.

Jiangnan cloth clothing, which has only been established for more than 20 years, is not very fast in capital, but it is the first listed designer brand group in the mainland, and also the first listed company in Hangzhou women's clothing.

Since 2003, Jiangnan cloth has expanded the brand lines of high-end women's wear line less, men's wear sketch CR0QUIS, children's wear JNBY by JNBY and so on.

According to the earnings report released by the company in March, women's clothing sales are still the main source of revenue in Jiangnan Buyi, although the proportion decreased from 2014 to 2016, accounting for about 75% of the total.

Among them, the women's clothing brand JNBY as the company's founding brand, status can not be shaken, in 2003 has released high-end women's clothing brand less performance is not good, the proportion of revenue has been 5%-6% up and down.

Clothing industry women's clothing sales overall drop slightly, also let the Jiangnan cloth clothing in the competition with the peer progress.

JNBY is almost the first time to emphasize "Sen design" and cotton and linen materials for women's clothing brand, but in recent years, brands such as Yin man, rink and silk cloth are killing each other in the same red sea.

The latter two are the original brands of Taobao, benefiting from the bonus of the explosive growth of the electricity supplier, which has a sizeable scale. Last year, during the double eleven period, the total sales volume of the official flagship store of Yin man was 120 million 700 thousand, ranking the first in the category of Tmall women's clothing.

In terms of total revenue, Yin man also has the momentum to catch up with the south of the Yangtze River. In 2015, the total revenue of the brand was 1 billion 140 million yuan, while that of the south of the Yangtze River was 1 billion 613 million yuan.

Fierce competition in the industry.

Trying to attract more target customers by continuing to set up sub brands to seek more unique positioning in the style of existing brands, but this is not simply to rely on more sub brands and multiple categories to seize the market.

According to relevant news, men's brand sketches CR0QUIS has entered the market for more than 10 years. At present, the market share of the top 18% revenue is still not enough.

In contrast, Jiangnan cloth is on the right side.

The market is on the March.

In 2011, the JNBY by JNBY children's wear brand was released, locating in the middle class family of 3-10 years old.

From the revenue data, in addition to the 2014 fiscal year's revenue below less, JNBY by JNBY doubled revenue growth over the next two years, much more than less's contribution to the total revenue of Jiangnan Buyi.

In July 2016, Jiangnan cloth Yi also introduced the new children's clothing brand Pomme de terre (Peng MA).