What Are The New Developments In The Age Of The Chinese Clothing Industry In The Mobile Internet Age?

China

The industry has four characteristics: large scale, large output, low level and poor structure.

Low level refers to our clothing.

Low level, this is also the reason why our clothing industry mostly processes high-grade brand clothes for others, and its products are hard to become famous.

China is the largest clothing consumer in the world and the largest garment producer in the world. However, the overall development of China's garment industry is very uneven.

And what new development will the garment industry usher in in the mobile Internet era?

De intermediation and customization

From the big

To the minority clothing, personalized customization is becoming more and more common. Many of the previous basic clothing, fashion and even suits have begun to be customized.

For example, the western-style clothing industry in Wenzhou is leading all over the country, and many enterprises have reached thousands of business people. They used to rely on exclusive stores for sale, but now they have more sales branches, and sales directly face the terminal.

From traditional store sales to the current terminal sales, it is the embodiment of changes in garment formats. In the future, with the help of Internet technology, we can gradually realize the comprehensive promotion of online sales.

Global pfer of capacity

China's cotton and demographic dividend is no longer, cotton prices are hanging upside down, and the country has not given quotas here, which explains why most Chinese clothing companies have been struggling in recent years.

The high price of cotton and the high cost of labor have led to the fact that some enterprises relying on foreign direct exports have no advantage compared with the international ones, and have chosen to turn to domestic sales or pfer their origin to Southeast Asian countries with relatively high demographic dividend.

In a sense, the pattern of garment enterprises will be divided into two categories in the future: one is to win by "quantity"; the other is the basic clothing, which belongs to the large quantity, but the type of fast consumption; the other is the precise production of personalized fashion, personalized manufacturing and high added value.

Administrative procurement demand is relatively stricter and stricter.

China's demand for basic clothing is very large, especially for professional wear, but the supply channel of professional clothing is special, the price is more and more pparent, the trend of global resource allocation is becoming more and more prominent, and the Chinese government's career dress customization is also shifting to globalization.

User demand oriented new format under mobile Internet

Whether it is the clothing industry or any other industry, no matter when and where, to better solve customer needs, customer satisfaction, this is the ultimate goal.

The future garment industry may be inclined to integrate with mobile Internet, combine with technology and integrate big data.

Internet business has gradually changed consumer spending habits, clothing consumption has also moved from offline to online, followed by a large number of physical clothing stores closed.

The new trend of the garment industry in the future will continue to upgrade on the basis of the Internet.

Now the fashion industry is popular with technology, and it is also a trend called "3D fitting".

In the future, there may be no clothing display in all the clothing shops. Only 3D fitting mirror can simulate the dressing effect according to the sensor data 3D.

And then gradually through the mobile Internet platform grafting, in the future people may only need to sit at home, through VR, AR can achieve the demand for fitting clothes, and more and more "de intermediation", reduce the time cost of consumption.

By grafting with large data system, data can be uploaded to the terminal after being collected. As long as data analysis can really achieve personalized customization, the homogeneity of the future garment industry will be fundamentally solved.

In the future, the clothing industry will become more and more elaborate. A company will only make basic clothing or fashion, instead of making many kinds of clothes at the same time.

Any clothing will be customized in the future. After such consumption habits are formed, the intermediate links such as stores, distributors and wholesalers will disappear. Only two links will appear in the end, the needs of the front end customers and the factories of the back-end garment enterprises, and the middle grid will be grafted.

The whole process simplification is a new trend in the future garment industry.

Demand theory promotes industrial pformation

Structural diagram of Maslow's demand principle

From the perspective of Maslow's demand principle, the change of people's lifestyles and needs promotes the progress of every industry.

Living, living and dying are the most basic eight industries in human society. These eight industries are also trillions of markets.

And clothing is ranked number one. In this sense, the clothing industry can be said to have been unchanged and has been changing.

What has never changed is the rigid demand of people. It has been changing people's dressing taste, clothing production mode, clothing production materials, clothing trade and sales form, which is constantly updated, and is the forefront of position in many industries.

This is the oldest and the most fashionable industry. In ancient times, at the very beginning of the birth of human civilization, it is a symbol of human shame, and fashion is because today many fashion masters are in an indissoluble bond with clothes, and they are the main carriers of human aesthetics.

When it comes to changes in the clothing industry, we can see from the Maslow demand principle what changes have taken place in the Internet age and disruptive innovation era in different demand levels.

First, the most basic survival needs.

For clothing, it is the need to wrap clothes.

From the demand of survival, under the trend of global warming, under the situation of frequent extreme weather, special clothing dealing with special weather also comes into being. The change of clothing is closely combined with the progress of science and technology.

At the same time, it also shows that the survival and development direction of the garment industry is constantly adjusting to accompany people to adapt to the changes of the earth, and to do the most basic protection layer for mankind.

From the production point of view, clothing production needs to consume a lot of social production data. In a sense, the damage to the environment caused by the garment industry is very intense. The environmental changes have made great efforts to the various environmental protection works such as clothing, and used a better and more convenient way to solve the human's demand for clothes.

Second, the need for security.

Clothing is the most basic sense of security for people to protect privacy. But now people want to highlight individuality and even sexier on the basis of privacy protection. This is a change of Maslow's demand for security.

If we just stay at the level of security, we may be more concerned about health, health, and other demands for safety innovation, which will have different requirements for the material and technology of clothes.

Ancient China is a country of silk, and is the most innovative and influential country in the world. Today, China is still the world's largest garment manufacturing and processing base in the apparel industry.

On the sense of security, the business standard of food, clothing and housing is also improving.

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Third, the need for identity and interaction.

There are two characteristics in the new era. One is the personalized customization that is being pursued under the crash. The two is the demand for uniform dress under strong commonality, such as tooling.

Therefore, there is a strong polarization in the demand for identity and interaction. One is the increase in demand for customization, while the other is based on the same interest, good or bad, even based on the influence of Internet opinion leaders, which also has a profound impact on people's dress taste, dress appeal and dress values.

Fourth, people need to be respected.

Clothing often plays the role of identification.

Clothing plays an important role in the early definition of social class attributes.

Nowadays, people no longer have severe separation and restraint on clothes, but they inspire thousands of fashion players to play the role of fashion leader.

When the society no longer faces restrictions, people choose to distinguish their identities with the price of clothing. They choose their "famous brand" clothes to highlight their tastes and identities.

Therefore, from the perspective of respect, clothing has always been an important carrier for human identification.

The social class based on the clothing brand is actually relatively naked. This is also an important cardinal point for different brands to highlight their own value proposition, locate product prices and develop enterprise product trends based on the segmentation of their different brands.

Fifth, emphasize the need to realize personal value.

The realization of personal value is not the "clothing" itself, but the meaning and connotation of "clothes" superimposed on the clothing level. The clothing worn by stars can be a charity sale, which reflects the influence of "clothing + stars".

"Clothing" is a billet, it can superimpose all trades and professions, and then match and reflect each person's value proposition through this dress.

"Yi +" will create a lot of new things. We can see that many new platforms have broken out in the "clothing + Internet". The famous traditional industry red collar groups come directly to the customers to tailor them, make flexible customization, and directly connect the consumers terminal to provide personalized service for them.

"Clothing + Internet" plus efficiency and data, it has been detached from the "clothing" itself, doing is the "clothing + data" to provide scientific advice to customer solutions; "clothing + supply chain finance" plus is the clothing supply chain optimization and adjustment of the industrial chain; based on the global resource mismatch of the Internet business cross-border platform, the initial sales of clothing, the north and south hemispheres climate differences inherent data resources are poor, the use of the Internet + optimize inventory, through the integration and reconstruction of resources to expand the scope of sales.

A lot of "clothes +" are full of all kinds of trend concepts, but they are ultimately highlighting and improving our life value, satisfying their needs of respect, participation, satisfaction and happiness.

Thus, "Yi" is a very clear and comprehensive platform for explaining Maslow's demand principle.

"Clothing" is ever-changing, but it is still closely related to the level of human needs.

Finally, I want to sum up the changes in the clothing industry in 9 words:

1) de industrialization of the industrial chain.

The era of C2F is not far away.

2) personalization.

The personalized service mode is a more and more obvious social trend today. The traditional garment production will face a challenge from the hard production model to the flexible production model.

3) batch customization.

The trend of data based resources will become more and more common for customers to provide flexible customized services.

4) tribal society.

People who share the same interests will wear "clothes" as their common identities, and this demand will become more prominent.

5) pfer of capacity.

Especially in China, our capacity is shifting from east to west, from south to north, and even to overseas.

6) the scientific and technological development of garment industry.

The combination of clothing industry and intelligent hardware, the combination with the Internet, the combination of new materials, and even the combination of new energy, are becoming more and more closely linked, and the content of science and technology is higher and higher.

7) diversification and niche of fashion trends.

Fashion trends are becoming more diverse and smaller, and the trend of popular trends is changing faster and faster.

8) creativity.

People's imagination of clothing is becoming more and more prominent.

9) zero distance of production line.

With the development of 3D and 4D printers, the distance between ordinary customers and production terminals is getting closer.