"100 City Running" Helps Marathon NBLS Create A New Retail Terminal Mode

Since the launch of NBLS, NBLS "100 city running" has continuously boosted 2016 major runners such as the Nanjing marathon, the Taishan International Marathon and the 2016 Hangzhou marathon. It has attracted wide attention in the running circles and the industry.

As a new program launched by the new Bai Lun Limited by Share Ltd about the jogging culture and the love of running races, the NBLS "100 city running" is committed to providing a full range of attentive services for runners. It also enhances the interaction between the brand and target consumers by running professional equipment support, professional tournament grafting, professional training guidance, and organizing running enthusiasts and clubs to interact online and offline.

At the same time, we continue to carry out landing activities in professional sports competitions.

We also continue to tap the resources of "100 city running" and "love running race" in order to really help the sustainable development of market terminals.

As we all know, retail terminal plays an important role in enterprises. It is not only the forefront of commodity sales, but also an important window for consumers to directly contact consumers.

For most enterprises, only by controlling the terminal can there be better room for development.

Therefore, to promote the construction of retail terminals and enhance the overall strength of the terminal has become an important part of all the work of the enterprise.

With the rise of the mobile Internet, more and more consumers are paying attention to the socialized electricity supplier, and the pattern of the retail terminal has changed quietly.

At the same time, the O2O mode with strong social and socialized e-commerce attributes has become the focus of attention of many brands.

As a domestic professional running brand, NBLS also aimed at this market and carried out a series of precise layout.

What is more advantageous than the general O2O mode is relying on the circle of core runners built by "100 city running". The O2O system established by the new Bai Lun Limited by Share Ltd in all the market areas of the country can directly establish contacts with the target consumer groups and quickly realize the sale and pformation.

With the further development of the circle marketing and the continuation of the marathon race of the "100 city running" stations, NBLS will accumulate more accurate and effective customer resources. This will also greatly promote the brand O2O mode's further landing and promote its new mode of retail terminal.

All along, the major brands have been upgrading their brand influence and brand value, and hope to bring about the pformation of sales.

But in fact, this top-down approach has little effect on the terminal.

NBLS did the opposite.

While promoting the brand influence through the "100 city running" plan, and effectively creating the brand professional image through the circle marketing, NBLS also promptly affects the brand's effect and the influence of the activity to the circle level and the channel.

This "bottom-up" ground gas approach enhances consumers' terminal experience on the one hand and directly drives consumers' terminal experience.

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Through "brand + online platform + offline events" and other ways of linkage, NBLS uses Internet thinking to forge the entire "100 city running" activities in an orderly manner.

At the same time, this running plan also plays an important role in linking consumers and terminals.

With the continuous grafting of professional events and the gradual spread of circle marketing, the 100 city running plan has attracted the attention of runners in various regions.

At the same time, NBLS terminals also strive to cooperate with the landing of the project to deepen and provide a more intimate professional service for the love race.

This not only effectively establishes the brand's reputation in the local market, but also helps to enhance the terminal experience of the target consumers, so as to really help the market terminal development.

In addition, in the long term precision infiltration with the regional running group, the "100 city running plan" is suitable for terminal drainage, combined with the influence of O2O mode and grass root opinion leaders, greatly improving the conversion rate of the terminal, and playing a positive role in the deep excavation of the late market.

In order to take overall consideration of brand influence and terminal strength, in the future, NBLS "

"We will continue to intensify our efforts to carry out the marketing of circles, and make unremitting efforts to create more internationalized and specialized jogging equipment.

In the construction of retail terminals, the new Limited by Share Ltd will also speed up the expansion of O2O mode, allowing consumers to have a more accurate and profound understanding of the brand, and ultimately enhance the overall strength and core competitiveness of the brand, thereby consolidating its important position in the industry.