Net Red Model Has Become The Object Of Sports Brand Turnover.

If you want to ask who is the hottest this year, Bella Hadid (Bella Hadid) must be well deserved.

With the aura of "Gigi Hadid sister" and "bonsai girlfriend", Bella has an unprecedented interest in her debut.

And only 2 years later, Bella won the GQ annual model award, became the spokesperson for Dior makeup, and entered the MDC Top-50 supermodel. For the first time on the stage of Victoria's show, it won the "wings" and the "high standard" of two look is unprecedented.

Recently, Bella announced its formal alliance on its Instagram.

(Nike) become a member of the Nike family.

Bella's blueprint on Instagram, and Bella's huge ads have been posted and shown at the intersection of 34 West Street and seventh street in New York.

Except for the classic Nike jacket that was drying on its Instagram.

In addition, Bella can always wear Nike with a sports index full score, such as Nike x Riccardo Tisci (Givenchy).

Series.

Nike Air is very fashionable with jeans and jeans.

Bella Hadid is Nike's first super model spokesperson this year, and this is also a new attempt to face the pressure of strong market competition. We should know that Nike used to prefer sports stars, and its endorser C Luo, James, Kobe, Wei Wei and so on. All of them have strong expressive power and appeal in their respective sports fields. Their sports achievements and flashing moments are also the highlights of Nike's preference for promotion.

The reason why Nike signed Bella Hadid is because she once had an unremitting pursuit of equestrian sports, and on the other hand, she took a fancy to its amazing appeal in social media.

In addition, he Sui and Izabel Goulart also endorsed the special cooperation series of Nike-Sacai and Nike Beautiful-Powerful.

In fact, since last year, the net red model has become the object of competition for sports brand, among which the most beneficial is Puma, Rihanna endorsement (PUMA).

Since Rihanna joined Puma in 2014 as the creative director of women's series, the negative voice of Puma has been declining, the popularity of its brand has been rising, and its performance has begun to increase.

In September 2015, the first series of Fenty Puma Creeper, which was co operated by Rihanna and Puma, was sold out in three hours.

This year, it defeated the brand of coconut shoes of Kan ye and became the 2016 best sneakers selected by Footwear News of the international footwear authority magazine.

This year, because the net red profit fruitful Puma even heavy punches, signed Kylie Jenner (Kylie Jenna), Liu Wen, Cara Delevingne (Cara Di WA) successively.

Cara can be said to be the originator of the "net red supermodel" in twenty-first Century. Liu Wen, the great cousin, has only been promoted in the past two years in China. Kylie is the younger sister of the Kardashian family and sits on the Instagram with 70 million fans.

Driven by such a high popularity, Puma continued its growth momentum and saved the fate of its possible sale.

In its recent third quarter earnings report, Puma's revenue was 990 million euros, up 11% over the same period of 2016.

Regionally, there is a two digit percentage increase in turnover in the US and Europe.

China's sales growth has exceeded 10%.

Puma group owes its growth to the three products of Ignite franchise (Boulter endorsement), Fierce (Kylie Jenner endorsement, Kardashian sisters) and Fenty (Rihanna design endorsement).

Liu Wen endorsement puma

Following Puma, Adidas (Adidas) signed Karlie Kloss (Carly Klaus), joining the contest of net red supermodels.

Stella McCartney said: "Karlie is the highly respected woman in the Adidas by Stella McCartney series. Whenever facing challenges in front of the camera or in the gym or on the track, she can always show her distinctive style and use unique energy to motivate and inspire others."

Karlie Kloss endorsement Adidas by Stella McCartney series

Although endorsement of the Stella McCartney series, but Karlie's propaganda on Adidas can be said to be dedicated.

In the white storm that Adidas launched this year, Karlie is wearing sports underwear and Z.N.E. Hoodie hooded caps. It combines sports sense and fashion elements perfectly.

Karlie Kloss wears a Z.N.E. Hoodie Hooded Coat.

In February of this year, Karlie did not shoot an advertisement on Adidas's "I'm Here to Create" marketing campaign.

When the girls are off the stage, the girls on the stage have a unique charm which is unknown to others. Adidas hopes to show the story and life of female athletes and supermodels through this series of advertising films, and encourage more women to release themselves, face innovation and meet challenges in the process of getting involved.

The series of videos from 15 seconds to 30 seconds soon swept across the globe, and audiences in about 50 countries could see them in the Champions League, Grammy Awards, the British music awards and the Oscar awards.

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Karlie Kloss: the real I am different from what you see.

Adidas's other sports brand, Reebok (Reebok), has signed Gigi Hadid as spokesperson for its #PerfectNever campaign to encourage women. The form of posters is also the best and most popular boxing theme for Gigi.

Gigi Hadid endorsement Reebok

This campaign, which began in July 2016, has been endorsed by UFC Ronda, the famous female athlete of the ultimate fighting champion, to encourage women to embrace the imperfections of themselves and get inspiration from the imperfect, so as to achieve their best condition. Rousey

The addition of Gigi has also opened a new chapter in the movement of #PerfectNever.

Under Armour, which has always focused on technology and professionalism, has also invited the legendary Gisele Bundchen (Giselle - bang Chen) in the supermodel.

More and more sports brands begin to join hands with the net red supermodels. It is precisely the fans behind them and the power of consumption.

Not only do we want to guide the female consumers to buy their own products by means of the perfect posture of the supermodels and the good lifestyle of advocating fitness activities, it is more important to use these impeccable strong women to pass a confident and healthy attitude towards life, which is the brand culture and connotation of the sports brand.

With the development of mobile social networking, the influence of social media and net red in sports equipment market is also increasing. In the past, the idea of relying on sports stars to connect with consumers has not worked well. Puma's first pair of shoes designed by Rihanna alone has gained 360 million pounds of revenue, which is the best reference case for sports brands.

And net benefit is also being verified again and again in the market.