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    2016 In The First Three Quarters, Sales Of Sportswear Brands Continued To Rise.

    2016/11/21 16:16:00 97

    The Three QuarterSportswearClothing BrandClothingSales Volume

    Zara parent Inditex has risen 13% in the past 6 months.

    The market value is currently about 99 billion 750 million euros.

    In the first half of this year, Zara defeated all of its competitors again. The first half of the parent group Inditex profit exceeded 9 billion, and Zara's unique business model is letting its competitors. H&M and Uniqlo In the face of pressure, compared with the slowdown in the performance of these competitors, the Inditex group of Zara parent company recorded strong growth in the first half of July 31st, with sales of the group rising 11.1% to 10 billion 470 million euros and about 77 billion 830 million yuan, while the profit rose 7.5% to 1 billion 260 million euros, or 9 billion 360 million yuan.

    In the first half of this year, the same store sales increased by 11%. After excluding the exchange rate effect, the same store sales recorded a 16% increase. Zara With a high growth of 13%, ZARA HOME gained 17% of sales growth, while other brands such as Bershka and Massimo Dutti all recorded an increase in the number of units. Analysts said in a report that Inditex group can continue to grow with its rich brand portfolio and strong business model.

    Nike has fallen 11% in the past 6 months.

    The market value is currently about $86 billion 720 million.

    Nike's sales profits doubled in the first quarter, but analysts were not optimistic about its future performance. Benefit from Women's wear Sales revenue increased, Nike net profit rose by 6% to $1 billion 250 million in the first three months of August 31st, and the company recorded a 8% increase of $9 billion 60 million. Although Nike's profit in the quarter easily exceeded the 56 cents expected of analysts' earnings per share, analysts began to worry about the company's future business in terms of Nike's current orders.

    The Nike chief said that the world's future orders increased by only 5% during the period from September to January next year. After excluding the exchange rate effect, the ratio increased by 7%. Christian Bus, a Credit Suisse analyst, said its expected growth in Nike global futures orders was 9% to 10%, much lower than 14% in the same period last year. The order performance in the Chinese market is also worse than expected.

    Under Armour has fallen 14% in the past 6 months.

    The market value is currently about $13 billion 30 million.

       Under Armour The myth will end, and the growth in the first quarter has slowed sharply. The second largest in the US Sports brand Under Armour reported the slowest growth in its second quarter operating revenue in six years. The net income was 1 billion US dollars, an increase of 27.7% over the previous year, less than the sales expectation of FactSet10.05 billion, and net profit of US $6 million 344 thousand, down 57% from a year ago. Last year, the profit for the same quarter was $14 million 770 thousand, mainly due to the payment of dividends on class C shares and the liquidation of Sports Authority.

    Adidas has risen 25% in the past 6 months.

    The market value is currently about 30 billion 740 million euros.

    In the first 9 months of this year, Adidas Greater China recorded the fastest growth in the world. Now it seems that Chinese consumers are more keen on buying Adidas. In the first 9 months of 2016, sales in the Greater China region recorded the fastest growth rate of 25% in the world, excluding exchange rate factors, and sales in the Greater China region increased by 28%.

    German sports brand Adidas Colin Currie, managing director of group Greater China, pointed out that all brands in this quarter achieved strong growth of two figures. This fully demonstrates that Adidas's attraction to Chinese consumers is increasing. As of the third quarter of September 30th, group net profit rose 24.2% to 387 million euros, and the group's net sales increased by 14% to 5 billion 410 million euros compared with the same period last year under the strong promotion of its brand Adidas and Reebook.

    Puma has risen 20% in the past 6 months.

    The market value is currently about 3 billion 920 million euros.

    Star effects such as Rihanna bring amazing returns. Puma Net profit surged 98% in the third quarter. Earnings data showed that in the three months ended September 30th, the net profit of the brand increased by 98% over the same period last year, reaching 39 million 500 thousand euros, or 44 million 100 thousand dollars, almost two times the same period last year. Total sales rose 8.3%, up to 990 million 200 thousand euros, or 1 billion 110 million dollars, of which EMEA and the growth of the Americas region were the main driving force. Puma operating profit increased 46.7% over the same period, 60 million 300 thousand euros, or 67 million 300 thousand dollars, and gross margin remained at 45.8%.

    Among them, footwear is still a star selling category. The Fenty Puma by Rihanna launched in September and the appearance of Usain Bolt "Triple Triple" at the Summer Olympics helped the brand maintain an accelerated growth trend.

    Columbia has risen 13.3% in the past 6 months.

    The market value is currently about $4 billion 200 million.

    As of the third quarter of September 30th, outdoor sporting goods manufacturers in the United States Columbia Columbia's net sales increased by 14% to $767 million 600 thousand, the best in the history.

    Among them, the growth in the US domestic market is 25%, and the growth of European retail channels under fixed exchange rate is two double digit. During the period, Columbia brand global net sales increased by 10% to 609 million 700 thousand dollars; Sorel brand sales surged 48% to 86 million 200 thousand dollars; prAna brand sales rose 22% to 34 million 400 thousand US dollars; Mountain Hardwear brand sales increased 12% to 34 million 800 thousand dollars over the same period last year.


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