2016 Fourth Color Training Activities - Fashion Color Training Course

Because of the color wins, it is common in fashion circles. In the field of clothing, too many brands have the right to speak.

Color, it is such a love and hatred of the heart of the past.

Especially in

In the field, "how to play with color?" is often the heart of many people in the industry.

On the 23-25 day of November, the fourth color training course of China Textile Information Center, 2016, has been held successfully in Shanghai Songjiang textile and clothing brand park.

The course is rich in content and systematic, and the logic of research is progressively advancing. It connects with the thinking and practice of the 3 day course.

Next, the world clothing shoes and hat nets Xiaobian take you into this fashion research!

First day: systematic cognition, reasonable collocation

In November 23rd, Lin Dan, a senior color researcher at the China Textile Information Center, worked together with us to systematically understand the basic knowledge of color, the scientific system of color, the collocation and practice of color in 3 steps.

Step one:

In the basic knowledge of color, the cognition of "light and color" is a key point. It is the secret content of this link to guide the trend of consumer psychology through the harmonization of light and color.

This is why different brands of light and different colors can match different brand displays.

After understanding the scientific principles of color formation, Lin Dan explained how to use the light source correctly to reduce the chromatic aberration in dyeing and proofing.

The second step:

In understanding the links of color system, Lin Dan and all the students used the systematic color system tools to analyze all kinds of colors.

It lays a methodological foundation for professional color matching, and lays a theoretical foundation for the study of color development and planning.

The third step:

In color matching and practical operation, the introduction of the inner collocation rule is Lin Dan's sharing point. Mastering the rules of color collocation can effectively avoid the wrong color matching.

Understand the value, basic methods and basic elements of color matching. At the same time, we will use color elements to analyze the existing color matching cases.

The second day: look at the inherent law and face the market.

In November 24th, Lin Dan, together with Huang Yan, director of fashion design department of China Textile Information Center, further shared the advanced collocation skills of colors from the height of the inherent law, and began to analyze and cut colors from the perspective of social humanistic psychology, so that "color marketing" was no longer a castle in the air.

Morning: advanced color matching and practical exercises

In this part, Lin Dan thinks that using color matching method to create high grade color style and applying color collocation knowledge to fabric display is the key link.

She gave a detailed explanation.

At the same time, we should know the know-how and practical skills of color matching, and some core methods and taboos should not be ignored.

PM: color psychology + Color Marketing

After a systematic understanding of colors, Huang Yan pushed the course further to a more professional level, color psychology, to understand the psychological effects caused by color, and to introduce the influence of color psychology on clothing and fabric design.

Each season's fabric color will have different characteristics and tendencies. Through coordinate analysis, Huang Yan explained the color psychology in detail, and analyzed the different styles and characteristics of different colors together with the trainees.

How to accurately use and use color language to design enterprises accurately

At the same time, how can we create more profits for enterprises by using the sense of color value?

In the "color marketing" link, Huang Yan shared with everyone, and explained and discussed how to use color to stimulate consumption and guide consumption.

The third day: landing development, the first analysis of the 2018 spring summer popular colors.

In November 25th, the research course entered the summary and promotion link. It should truly practice and guide practice.

Accurate color development of fabrics

Huang Yan believes that precise

Color development needs to grasp the demand of terminal market accurately. Therefore, we should classify and explain from the aspects of fabric color development, style judgement and so on, and ultimately grasp the terminal market.

Let's learn to pulse the market together and learn how to develop the most suitable color according to different fabrics.

Popular color application

In the finishing session of the training course, the appearance of the axis is the explanation of the color trend. Huang Yan pointed out that after a three day training course, all kinds of theories will eventually come to the market.

Market analysis of customers, prediction of the popular colors of customer needs in the market environment, the secrets of popular colors and the secrets of color marketing are finally answered here.

Moreover, we should take a preemptive analysis of the 2018 spring and summer fashion colors, understand the structure and level of popular colors, and analyze the key colors and their application methods.

The principle and prediction of popular colors will be explained in this link. We will help you learn to analyze popular colors, find out the popular colors, and match the market demand, develop the color fabric with the effect of "blasting money". Some of the students carry some new fabrics of their own businesses. The teacher gave directions and suggestions on the color development and display of these fabrics at the scene.

At the end of the course, everyone has obtained the certificate of graduation of color training class. The fashion color training course has been successfully concluded, and more interesting reports have been made. Please pay attention to the world clothing shoes and hats net.