China'S Electricity Supplier Is Global Leader, But Why Can'T It Be So Cool?

If last year's physical bookstore was just Amazon's attempt to make a retail sale, Amazon Go might indicate that it had to do something "revolutionary".

According to the world clothing shoes and hats net,

The official put a 1 minute and 49 second promo on Youtube and gave a demonstration to Amazon Go concept store.

At the same time, it opened a special store in Seattle, which is currently open to Amazon employees and is in the testing stage (or officially opened in early 2017).

It is reported that the new retail store called Amazon Go covers an area of 1800 square feet (167 square meters), mainly sells instant food and fresh food, and uses sensors in the store for real-time monitoring.

According to the world clothing shoes and hats net, the biggest difference between Amazon Go and traditional retail stores is that there is no need to line up checkout, or even connect with Taiwan.

Consumers enter the store, open the App of Amazon Go, scan the two-dimensional code, and then go to the shelves to pick up and buy everything. What he takes or puts back can be traced by sensors, and a large number of sensors will pass these real-time changes to App.

After the purchase, consumers can go out directly with the goods without settling in person, because App is bound by credit cards and other payment methods, which can automatically complete the settlement.

How much cool does it have?

Amazon said in a promotional video: "consumers do not need to settle in person. This technology is the same as automatic driving, covering Computer Vision, Sensor Fusion and Deep Learning.

This "pick up and go technology" (Just-Walk-Out Technology) automatically checks whether the merchandise is taken away or put back to the consumer's virtual.

In the car.

The information that can be obtained is that Amazon Go uses the enormous artificial intelligence as the support, has wrapped three key technical forces: computer vision, sensor integration, deep learning.

Only in this way can the characteristics of "No Lines.No Checkout. (no queuing, no checkout") in its slogan be realized.

In this regard, Neil Saunders, general manager of retail research firm Conlumino, said: "the checkout channel has always been the lowest part of store shopping experience.

Eliminating this process will not only save a lot of manpower costs, but also make consumers more satisfied with the checkout experience.

Mobile marketing service provider Fei Rui interactive CEO Jiang Meilan also pointed out to reporters that Amazon Go has not only realized the maximum convenience of the last payment link in the shopping process, but also made a simple analysis of the consumer decision-making process, that is, it can identify the process that customers want to buy, hesitate, pick up and put down.

"I think laziness is the biggest business opportunity in the future, which includes two aspects of housing economy and convenience.

In shopping, mobile payment is one of the convenience solutions, and Amazon Go is more convenient, that is, "lazy (lazy queuing)", to the extreme, is the shortest path to maximize the solution.

Jiang Meilan said so.

Whose life is Amazon Go?

From a number of foreign media reports, the reporter reached a general comment: it is hard to imagine that if Amazon GO is successful, it will be a blow to the bottom line employees of the traditional entity store and retail industry.

It is reported that Amazon Go belongs to Amazon's four year project, which may be just the tip of the iceberg of offline retail plans.

According to the Wall Street journal, Amazon is currently developing at least three offline entity concept stores, its vision is to open "more than 2000 different sizes of supermarkets and convenience stores".

It is reported that other stores in the Amazon plan are larger than the Amazon Go in convenience stores, and the two "drive-through" shops (customers can drive on the roadside to pick up the goods) are expected to open in Seattle in the coming weeks.

Some commentators believe that the opening of Amazon Go marks Amazon's new impact on the grocery industry, which is the largest retail product category that has yet to be conquered.

Jan Dawson, an analyst at Jackdaw Research, a technology research and consulting firm, points out: "Amazon is aware that Amazon's business model is not applicable to all products.

If there are hundreds of such stores in the United States, this will be a huge threat to supermarket chains. "

Moreover, Amazon's competitors are not just Target, Wal-Mart, these entity retail giants.

Because in addition to milk, bread and other foods, Amazon Go also provides fast and early Chinese dinner, which makes it possible to become a competitor of fast-food chains such as Chipotle Mexican Grill.

China's electricity supplier is global leader, but why can't it be so cool?

In the 2016 Hangzhou cloud habitat conference, Alibaba group chairman of the board of directors Ma Yun put forward the concept of "new retail".

He pointed out that there will be no "e-business" in the next ten or twenty years.

"Online, offline and logistics are combined.

Amazon Go seems to have taken practical action to make a model for the "new retail" format.

Although new technologies and new business models need to be tested by time, it is undeniable that the different experiences they have presented provide a new way of thinking for many businessmen who are exploring new retail businesses.

So the problem is, all aspects of China's electricity supplier are recognized as the world's leading. Why are they being taken the lead in "new retail"?

In response, micro-blog netizens commented: "the key is not to open physical stores, but to use those technologies to catch consumers' movements and know what you have bought.

Few Chinese companies can have such a powerful technology. "

An industry insider pointed out to reporters that although China's electricity supplier has surpassed the US electricity supplier in many aspects, it still stays at the basic level of buying and selling things. Americans are more interested in pursuing and changing the world, which is determined by material and economic foundation.

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Fei Rui interactive CEO Jiang Meilan concluded that this is determined by technological force and values.

She told reporters: "American companies are technically innovative and needless to say.

But it has to be mentioned that to achieve this, a very strong team must spend a lot of time doing research and development without recycling, and it is not sure whether it really has market acceptance.

China's electricity supplier is a stage for fighting a decisive battle. It is surpassed without care, and few people are willing to do so.

Every time you hear the retail industry, you see, the American electricity supplier is not going to open a physical store, the store is resurrected, and then they start spending money on decorating the store.

This is really frustrating.

From the electricity supplier to the offline practice, the biggest difference is "providing solutions". We need to know how to use the convenience of mobile terminals to solve the pain points of consumers, rather than simply changing the decoration of stores.

Jiang Meilan sighed.

She pointed out that Amazon Go is actually a solution rather than a physical store. It solves the needs of those who have to go out but are also quick and convenient, so that they can quickly buy things without queuing up to settle accounts.

"This is a convenience store. The food combination is breakfast and lunch ready food, which are some essential items after you go out.

If you are lazy, you have to go out to work and eat, and this shop will give you maximum convenience.

Of course, there is also a new O2O supermarket in China.

It has three main characteristics: 1, Alipay is the only way of payment, so as to realize the unification of fund flow and data docking on line and line. 2, break the information barrier on line and online, store and APP completely get through; 3, subvert the traditional fresh shopping mode, and provide users with multiple choices.

However, just to pay for this, the life of box horse seems to be different from that of Amazon Go.

Although mobile payment is the entry and exit of the new business mode in the future, the entity level still can not solve the problem of queuing, nor can it solve the decision-making process that consumers want to buy and hesitate.

That is to say, do you use Alipay to pay online or do you need counters and cashiers? You still have to queue up, and you can't perceive the process that consumers pick up and put down a product like Amazon Go.

In addition, compared with Amazon Go, the fresh O2O platform, which is similar to Jingdong, has less experience of scenario consumption.

More importantly, in addition to the convenience store Amazon Go, the 2000 stores that Amazon plans to open in the future will have different format combinations to be new retail outlets.

Perhaps, the path of new retail sales in China will be quite different from that in the US.

As Jiang Meilan told reporters, the guiding principle of combining online and offline is "solving the problem".

"The service experience we enjoy through the electricity supplier is actually our subconscious hope that the physical store can provide it, so the solution of the store is not to change the surface to become beautiful or cool, but to meet the expectations of consumers, such as the convenience of return, the clarity of the product description, the attitude of customer service personnel, etc."

If China's future stores can be cut from here, there is still a chance to reverse it.

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