WAL-MART Will Fight For Luxury Business

Whether in China or in the United States

Mention

It is believed that most people regard it as a cheap supermarket that supplies such products as daily necessities such as rice, oil, salt, vinegar, tea and so on.

Recently, however, people saw the C e line handbag on the WAL-MART AOL store platform. The most expensive one was priced at $3450 (about 23 thousand and 800 yuan), and it was sold out.

If you search again and again, you will find that Cartire, Miu Miu and other brand products, though they are mostly accessories of sunglasses, are still doubting whether WAL-MART wants to sell.

It's just like Amazon, who worked hard in recent years to win the fashion business.

According to the world clothing and shoe net, this may not be a joke.

According to WAL-MART spokesman Ravi Jariwala, the bag of C e line is sold by an independent seller.

The seller is called Stile, not WAL-MART's immediate employee or supplier, but the third party seller on the platform.

The emergence of luxury goods belongs to the "Marketplace" area of WAL-MART. Currently, the third party companies that are stationed here need to be screened and invited by WAL-MART to control the quality.

The criteria for choosing a business are basically what consumers want, such as what keywords they like to input in the search box.

The answer is that C line is one of the brands that people like to search. Besides, there are Ray-Ban, Miu Miu and so on, so sellers who hold these brand marketing channels are now able to enter Marketplace.

But I wonder if WAL-MART has assessed the intentions of these users.

Just like Amazon, although people often search various luxuries, the real repetition rate is still toilet articles and other daily necessities.

Another problem is that the introduction of the third party sellers may also lead to adulteration of fake goods. In the domestic market, such as Jingdong, the electricity supplier has already made similar attempts, but the result is not satisfactory.

"Consumers are also able to buy high-end designer brands at WAL-MART, and these third party sellers need to be responsible for product prices, sales and services."

Jariwala said.

It seems that WAL-MART is involved in luxury sales, and is merely providing a pond platform. As for the fish who came to fish, they need to solve it themselves.

But it is not difficult to understand WAL-MART's approach.

In February, WAL-MART reported its worst performance in 35 years, earning 0.7% in the last fiscal year, and 7.9% in net profit in the fourth quarter to $4 billion 570 million.

Among them, an important factor to drag it down is that its e-commerce has been strongly impacted by Amazon. Compared to the 26% increase in Amazon revenue, WAL-MART's poor performance is attributable to the fact that China, Brazil and the United Kingdom are not doing well in business.

Although it has not been easy to enter the fashion circle in the past two years without being optimistic about Amazon, it can be seen that it is actively pforming.

All of these forced WAL-MART to make a monopoly. Perhaps buying and selling luxury goods is the most conducive way to enhance brand image. Even if the actual sales volume is not good, and even take risks, it can also be regarded as a marketing operation.

More interesting reports, please pay attention to the world clothing shoes and hats net.