Anta Will Benefit Significantly From The Further Growth Of Consumer Demand In The Next Three Years.
How to play the important role of the national fitness program, so as to serve the healthy China Construction, serve the people's life, and serve a well-off society in an all-round way.
It is the only way to develop the core competitiveness of sports goods, accelerate the pformation and upgrading of sporting goods manufacturing industry, and guide enterprises to increase R & D investment, so as to develop and expand the sports industry in China.
China's board of directors and China data research center officially released the "2016 Second China market's most influential sports brand 50 strong" list.
In 2016, the Chinese people's favorite sports year. In this year, the Chinese Legion won third medals in the Rio Olympic Games. The Chinese women's volleyball team led by Lang Ping won the Olympic gold medal after 12 years. The spirit of the women's volleyball team was once again infected with the Chinese people. In 2016, it was the beginning of the 13th Five-Year plan, or the beginning of the preparation of the Beijing Winter Olympic Games.
As one of the important draught of "new economy", China in 2016
sport industry
It shows strong endogenous growth momentum, industrial vitality, market value, economic influence and so on.
At the same time, China's sporting goods manufacturing industry has made great breakthroughs in intelligent R & D, big data application and industrial chain extension.
Benefiting from the support of the current national policies, the continuous pursuit of consumers' concept of healthy life and the enthusiasm of participating in sports, skiing, mountaineering, marathons, bicycles and other projects are booming. Sports fitness is becoming more and more diversified. The demand for sports equipment is becoming more and more specialized.
From the past addiction to the present, it is important to participate in sports. The importance of sports brand to sports industry is more important.
"2016 second session
Chinese Market
The list of the most influential sports brand top 50 includes not only the traditional brand of sports equipment and clothing, but also the intelligent sports equipment, popular fitness APP and famous sports media.
First of all, candidate brands are high visibility, recognition and reputation.
Preference degree
And market share.
Secondly, China's data research center experts and experts invited by experts in sports fitness field jointly weighted the scoring system and finally won the top 50 list.
To ensure a comprehensive, scientific and professional list of sports brands.
It is worth mentioning that in 2016, Anta, as a partner of the Chinese Olympic Committee, exclusively sponsored the Chinese sports delegation Champion Award dress.
PEAK has sponsored 12 teams. It is the more than 3 sports brand of the world's Olympic sponsor, ranking first in China.
In this Olympic Games, Lining also created a brand-new Olympic match equipment for four Chinese table tennis, badminton, shooting and diving teams. They respectively won the top ten in the list.
Details of the list are as follows:
Serial number; brand; country; product type
1 Nike (NIKE), the United States, sports shoes, clothing, equipment
2 CONVERSE (CONVERSE), the United States, sports shoes, clothing, equipment
3 Anta (ANTA), China, sports shoes, clothing and equipment
4 Adidas (Adidas), Germany, sports shoes, clothing, equipment
5 Reebok (Reebok), the United States, sports shoes, clothing, equipment
6 PEAK (PEAK), China, sports shoes, clothing and equipment
7 Puma (PUMA), Germany, sports shoes, clothing, equipment
8 Lining (LI-NING), China, sports shoes, clothing, equipment
9 Yonex (YONEX), Japan, sporting goods
10 NewBalance, USA, sports shoes,
11 MIZUNO (Mizuno), Japan, sports shoes, clothing, equipment
12 kappa (KAPPA), China, sports shoes, clothing and equipment
13 UMBRO (UMBRO), Britain, sports shoes, clothing, equipment
14 Spalding (SPALDING), USA, sporting goods
15 MET-Rx, USA, sports health food, nutrition food.
16 Pisces (DOUBLE FISH), China, sporting goods
17 Decathlon (DECATHLON), France, sporting goods retailer
18 DHS, China, sporting goods
19 music as sports, China, the famous sports media
20 butterflies (BUTTERFLY), Japan, sporting goods
21 Hyde (HEAD), Austria, sporting goods
22 FLEX, UK, sporting goods
23 Keep, China, sports fitness APP
24 Kawasaki (Kawasaki), Japan, sporting goods
25 Yue running circle, China, sports fitness APP
26 pleasing, France, fitness equipment
27 Phil ton, China, fitness equipment
28 tiger sports, China, the famous sports media
29 JOINFIT, China, fitness equipment
30 Jinling sports, China, sports equipment
31 Pathfinder, China, sports shoes, clothing and equipment
32 crazy gods, China, sporting goods
33 polar star (ZJSTAR), China, sporting goods
34 Shu Hua, China, sports equipment
35 Impulse (impulse), China, sports and fitness business
36 sports, China, fitness coach APP
37 VICTOR, China, sporting goods retailer
38 universal sports, China, fencing training and venue services.
39 TOSWIM, China, sporting goods
40 Kai Kang, China, sports equipment
41 Taishan sports, China, sports equipment
42 Speedo (Speedo), Australia, sporting goods
43 European round (oxelo), France, sporting goods
44 inte sports, China, sports equipment
45 If race (RUOSAI), the United States, fitness equipment
46 fun Yue (Quechua), France, mountaineering, outdoor sporting goods
47 Europe fast sports, China, competitive sports platform
48 sinuode, USA, sporting goods
49 puma (COUGAR), China, sporting goods
5 thousand Si Rui (BESTRAY), China, sporting goods
For more information, please pay attention to the world clothing shoes and hats and Internet cafes.
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