Why Did The US State Clothing Terminate The 2015 Fixed Increase?

According to the world clothing shoes and hats net,

(002269) issued a notice that it will terminate the fixed increase in 2015.

At this point, the plan for more than a year has not ended.

The announcement shows that for the reasons for the termination, the US state clothing said, "because of the great changes in the capital market, we should take into consideration the overall situation of the capital market, the regulatory policy requirements, the financing environment, and the company's business development plan."

From the original increase plan in July 2015, we can see that the total amount of raised funds raised by the United States and other 10 objects of the securities investment fund management company is not more than 9 billion yuan. The net proceeds raised after deducting the issuance cost will be used for: 1. "intelligent manufacturing" industrial supply chain platform to build 25 billion yuan; 2.O2O full channel platform to build 6 billion yuan; 3. Internet big data cloud platform center 500 million yuan.

According to the world clothing and shoe net, as early as 5 or 6 years ago, the United States began to plan the layout of the Internet plus plan, trying to ease the supply chain problem through all channels.

In 2012, american apparel made the Internet pformation and development as an important long-term strategy of the company, and took back the state purchase, took the lead in the O2O operation and launched the fan APP.

As of 2015, there are still some points to be punctuated. For example, in 2015 1-5, the US bond growth rate was 110%, which is expected to reach 6 billion billion yuan in the whole year.

There are more than 160 brands. Since the launch of APP in May 2015, the 2 version has realized the fashion social interaction + shopping function; in 2014, the establishment of big data and membership management departments, the total number of members is more than 11 million, which is 200% higher than the end of 2013.

But many years of model innovation did not seem to make the United States free from the pain of the adjustment period.

In October 2016, the third quarter report of the United States apparel released in 2016 showed that the company's revenue during the reporting period was 4 billion 700 million, an increase of 8.83% over the same period last year, which has been reduced by 12.73% over the same period last year, but losses continue.

In November 21st this year, the United States and the state of costumes were welcomed by the massive earthquake. The official explanation was "the two generation of normal succession."

At the age of 51, Zhou Chengjian resigned from all positions in the state of America, and was taken over by the 30 year old daughter Hu Jiajia as chairman and CEO.

Two days later, Zhou Chengjian reflected in the letter to Metersbonwe staff: "after so many years, we invested a lot of energy in Internet innovation, instead, we lagged behind in the main business IT technology support.

This matter is entrusted to Zhou Bin now, and I hope that Zhou Bin will accelerate the implementation of the speed, gather and integrate the Internet technology power, integrate into the business more efficiently and rebuild the framework supporting future development on the premise of fully understanding the business.

If this year is still losing money, the United States will face the fate of being "ST" (delisting early warning).

Starting in the second half of this year, it is trying to narrow the deficit gap by selling the company in succession.

In November 22nd, the United States announced that it would pfer the 100% stake in Shanghai Metersbonwe Enterprise Development Co., Ltd. to Cambridge Industrial Company, with a pfer price of about 983 million yuan.

Mei Bang apparel said that the paction "meets the strategic needs of the company's main industry, which is conducive to revitalize the stock assets, improve the efficiency of asset utilization, promote effective allocation of company resources, and further promote the stable development of the core business of the company".

As for the sale of Shanghai's Mdt InfoTech Ltd in October, the United States decided to terminate the plan.

We can see the American Apparel.

The determination of pformation strategy, and the expectation of performance improvement after selling children themselves.

However, the termination of the fixed increase will undoubtedly make the pformation of the American apparel industry again full of fog.

Perhaps the biggest problem facing us at this stage is the difficulty of solving the problem of inventory and main business profitability.

More interesting reports, please pay attention to the world clothing shoes and hats net.