Yeehoo'S 2016 Quality Breakthroughs Surpass.

Happy New Year

2017 countdown to the new year.

Stars under the stars

Countdown with you

Looking back on this year

The dribs and drabs on the Star Road

Brand new visual image

At the beginning of 2016, YeeHoO's new brand logo and packaging design began a new start.

The new brand logo is invited.

The French BETC Design company, which has built the visual image of the international famous brand such as Evian, has designed its own hand to highlight the YeeHoO's quality sense and the characteristics of "pure, soft, clean and beautiful".

YeeHoO's brand new logo (rock gray version)

The letter "Y", like the arms opened to the child by the parents, overlay the enlarged letter "O", which is like a baby's small mouth that tries hard to speak, and echoed through the initial sound of the voice to the home of love.

The new brand logo not only preserves the core idea of caring for the baby, but also brings a new look to YeeHoO.

In addition to upgrading the brand logo, YeeHoO's series of packaging has pformed the baby's emotional expression into a series of emoticons, or weeping, or laughing, or sleeping or spoiled, vividly expressing the baby's twinkling smile. Every vividly emoticons recorded the beautiful moments in the baby's life, and the gradual color seemed to be jumping rhythms, vividly demonstrating the innocence of the baby at all times.

Today, the new visual identity has been accompanied by parents and children through a whole 2016, and also witnessed the innovation and breakthroughs of YeeHoO.

Quality breakthrough constantly surpass

Quality upgrading

21 years ago, YeeHoO first introduced baby sleeping bags and baby conjoined clothing in China to set the industry standard.

In the past 21 years, we have always taken the responsibility of our parents as our own responsibility. We have strictly selected and purchased the raw materials for control products, and have constantly sought breakthroughs in technology and materials.

In 2016, this effort has reached new heights.

In the first half of this year, the AQSIQ and the standards committee made progress in keeping pace with the times, and decided to implement several new safety technical specifications such as "GB31701-2015 infant and child textile product safety technical specification" and GB30585-2014 "children's shoes safety technical specification".

Among them, GB31701-2015 "infant and child textile product safety technical specification" clearly proposed no less than or equivalent to the European Union's corresponding safety technical index requirements.

YeeHoO's products were fully implemented before the new standard was formally implemented.

Back in the past, when the country first issued the national basic safety technical specification for textile products in 2003, YeeHoO Ying Shi had strictly observed the implementation.

YeeHoO promises all class a class first class products and refuses fluorescent agents to care for the baby's humanized design, inherit the classic quality, care for the baby and care for the mother. YeeHoO promises to always strictly select the raw materials of the products, ensure the comfort and safety of materials that are in contact with the baby's body, and care for every step of the baby's growth.

At the same time, YeeHoO will rely on a strong safety assessment system, so that every product can be tested by the most rigorous test before listing, so that it can give the child safety, comfort and warmth like the embrace of his mother.

COTTON USA American cotton certification

In addition to strictly abide by all kinds of safety standards, YeeHoO Ying Shi continues to be bold in developing materials and fabrics.

In November, YeeHoO was awarded the American Cotton Association (CCI) COTTON USA American cotton certification.

In the textile industry, cotton products with American cotton marks are usually considered to have good comfort and quality assurance, strong and durable, and are made by good reputable manufacturers.

The acquisition of COTTON USA American cotton certification marks the YeeHoO's quality in the fabric material again. In 2017, YeeHoO will bring a series of products with COTTON USA and US cotton certification for the families, giving the children a brand new safety care experience.

Stars gather together to explore quality

In 2016, it started with a brand-new brand image, and also based on a new "height".

Climb to the top of Canton Tower

At the beginning of the year, YeeHoO joined the new year's "monkey ray" hot spot, joined hands with several famous brands, launched the national "designers", and staged a cross border challenge "monkey thunder" activity, which successfully appeared in the landmark building "small waist waist" Canton Tower in Guangzhou, and won the new "height".

Tang Zhizhong's sweet time

At the same time, more stars are shining on the YeeHoO's stage.

August 20th small star group day, Taiwan hip-hop milk daddy Jason Tang Zhi and wife Xiaomi, daughter honey honey and Xiang Xiang in YeeHoO Ying Tmall live studio, sharing family in the diet, travel, sleep and other aspects of child care "Honey trick"! This event has brought tens of thousands of exposure in social media. On the same day, the sales of Jason Ying's Tmall mother and baby flagship store is also in the forefront of the industry.

Xie Nan's tour of quality

In October 8th, star Xie Nan appeared in YeeHoO Tmall's live broadcast room. This time she joined the small star quality witness group into the national quality inspection base of Guangzhou fiber products testing and Research Institute, and the quality inspection experts discussed the importance of the material fabric of high-quality baby products, and detailed interpretation of all kinds of quality indicators, which will further explore the quality.

Meeting with Tian Liang

In October 27th, the elegant Prince Tian Liang of the diving world and the prince charming YeeHoO of the mother and baby industry finally met on the small star's global star picking trip. The champion star dad Tian Liang joined the invited family of the small star quality witness group to chat the "star picking" in the star family, and witnessed the quality of YeeHoO's champion.

Into SGS's quality tour

For us, the real "stars" are actually parents and children.

So in December 11th, by the small star Senior Quality Control Manager, Mr. Yang Donglei, senior technical manager of SGS, Mr. Rosje, Guangdong Provincial Maternity and Child Care Center, paediatrician Wang Yanli, Guangdong Provincial Maternity and Child Care Center, the quality think tank, the most influential parent child and the senior media people in the year of the mother net were also the small star quality witness group of the small star VIP mother Msrunning ah su. They came to the world-famous quality inspection organization SGS Standard Technical Service Co., Ltd. to launch a more professional and practical quality discussion.

From the perspective of parents, experts, health and brand, we have brought the authoritative and scientific baby's quality strategy to consumers.

This starry and starless quality exchange became the perfect footnote for YeeHoO's 2016 quality journey.

The choice of thousands of consumers

Behind the trust and support of consumers is YeeHoO's untiring efforts and efforts.

YeeHoO's quality feedback to consumers, consumers also support YeeHoO Ying Shi with their choices.

In August 20th, on the two day of small star group and September 9th, YeeHoO's Tmall mother and infant flagship store set the first sales success of Tmall mother and infant category.

And in the 2016 double eleven, YeeHoO Ying Shi is online and offline, enjoy preferential treatment, comprehensive efforts.

YeeHoO Tmall's mother and baby flagship store opened 22 minutes ago, surpassing last year's double eleven Tmall flagship store full day sales, with a total sales of 137 million yuan, three of the mother and infant class, second of children's clothing category, and successfully joined the billion yuan club. At the same time, the sales volume of small shops under the stars and YeeHoO's line also increased at a rate of hundreds of millions, and the online and offline explosion broke out.

Full honor

In 2016, YeeHoO was like a seeder. He sprinkled countless seeds in the spring and gained much at the end of the year.

Of course, these gains belong to parents and children.

At the 2016 China children's exhibition in October, the YeehoO by Traumeland Spring Air sponge sponge 3D mattress was awarded the fifteenth innovative design windmill bonus award issued by the China toys and Baby Products Association. This award called "Oscar" in China's infant circles can be regarded as an important affirmation of the industry to YeeHoO's quality.

Reaching for the stars, it is a starry sky.

Also in October, YeeHoO won 2016 CBME AWARDS China's first prize in the children's clothing category of China's annual pregnancy baby industry award.

2016 CBME AWARDS China pregnancy baby industry award annual influence brand children's clothing category industry first prize certificate

In December, the "2016 Oscar" golden wheat awards ceremony and China (Hangzhou Yuhang) International E-commerce Marketing Summit, YeeHoO's two case crossover "challenge monkey" and "global baby high style" quality trip is a gold medal award in 2016, the product category - maternal and child awards. Cross border "challenge monkey" case won the golden wheat award 2016 product category - mother infant Gold Award, take off the champion star!

Small star brand group team golden wheat award winning photo group

If the above awards are mostly from the industry, then the 2016 hot mothers help the children's children's wear awards, which are recommended by the ten thousand hot mothers' annual ceremony, which are more from the consumer's affirmation. This is another new honor of YeeHoO's English on the baby's journey.

2016 hot mothers help babies in the annual event.

Awards and certificates

At this moment, it is the end of a year and the beginning of the new year. YeeHoO's pursuit of quality will continue. Under the theme of "2017 love guidance", we will continue to bring high quality products and services to Chinese families with the hearts of parents.

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