Hua Jia Group Won The Honorary Title Of "National Industrial Brand Cultivation Demonstration Enterprise".

Recently, held in Guiyang in 2015, the national industrial enterprise brand cultivation work exchange conference, the Ministry of industry and information technology department commended the 97 national "brand cultivation demonstration enterprises" in 2014. Jiangsu Hua Jia holding group, as one of the awarding enterprises, went to the scene to accept the statement.

Establishment and implementation of Jiangsu Hua Jia Holding Group Co., Ltd.

It is a strategic project to continuously enhance the brand cultivation ability of enterprises and enhance the brand value of the group.

Since 2012, China's economic development has entered a strategic opportunity to win an important position in the global competition. According to the strategic plan of the national industrial pformation and upgrading plan, the Ministry of industry and Commerce and other ministries and commissions put forward and implemented the related work of the enterprise brand cultivation and the construction of the pilot demonstration of the industrial cluster brand, and gradually increased the guidance, training and upgrading of the private brand of our enterprises.

In May 2014, Xi Jinping, general secretary of the CPC Central Committee and President of the State Council, studied and inspecting related enterprises in Henan Province, and put forward the "three pformations" of "making changes from China made to China, changing from China speed to China quality, and changing from Chinese products to Chinese brands".

For Jiangsu Hua Jia holding group, the positive response to the call of the state to build China brand is an important strategic project for the company to achieve a comprehensive breakthrough in the aspects of brand building, level upgrading, technological innovation, structural adjustment, and management upgrading. It also makes Jiangsu Hua Jia holding group strive to expand its brand regional influence and gradually move towards the domestic market.

A key project in the market.

Therefore, the board of directors of the group set up a brand cultivation strategy committee of Jiangsu Hua Jia Holding Group Co., Ltd., and promoted a series of work from top to bottom.

In order to develop the group brand cultivation according to the process of institutionalization, systematization and standardization, the brand cultivation of Jiangsu Hua Jia Holding Group Co., Ltd. was specially compiled.

The handbook guides the related work in an orderly way from the aspects of brand strategy planning, brand cultivation organization management, brand value management, brand operation management and so on.

In order to further promote the influence and popularity of Hua Jia brand, and to inherit the quintessence of traditional silk culture in the south of the Yangtze River, Wah Group, in addition to silk products design, innovation and production, perfectly reminds the silk town of its charm. At the same time, through the construction of silk weaving industrial tourism and the ancient Jiangnan Silk weaving exhibition, it further promotes the silk culture and enriches the corporate culture and brand connotation.

For more information, please pay attention to the world clothing shoes and hats net report.