Haining China Leather City Has Gradually Formed "Zero Tolerance" For Counterfeiting And Shoddy Products.

Not long ago, the State Intellectual Property Office officially announced the first batch of state-level intellectual property protection standardization market. Haining China Leather City ranked first in total score, and it is the only market in Zhejiang province.

Feng Fei, vice governor of Zhejiang Province, made special instructions on this: "the practice of standardizing the intellectual property protection of Haining Leather City in China should be promoted to other professional markets."

Reporters learned that from the end of 2011, relevant state departments have put the professional market intellectual property protection work on the agenda.

In March 2014, the State Intellectual Property Office launched the intellectual property protection standardization market cultivation work on the basis of previous pilot work. In May of that year, the first batch of breeding objects were officially identified, and 65 Chinese leather markets, including Haining, were among them.

"In the field of intellectual property protection, Haining leather city has accumulated a good foundation over the years.

After being included in the cultivation target, it has been directly guided by the higher authorities, and can be said to be more like a duck to water.

Qian Juanping, general manager of China Leather City, Haining, told reporters.

Since 2014, the China Leather City of Haining has set up a leading group on the standardization of intellectual property protection around the "intellectual property protection standardization market", formulated and implemented the system of "intellectual property rights commodity filing system", "intellectual property Commodity daily inspection system", "intellectual property archives management system" and other system specifications, and formed the working mechanism of "five lectures, four sessions, two sessions and three open", that is, integrity, brand, culture, innovation, strength, leadership, institution, system and personnel. It will manage and use, open public information, open business integrity management information, and publicly report complaints.

At the same time, Haining China Leather City has also established intellectual property protection liaison mechanism with many government departments. The market supervision authority, the Local Taxation Bureau, the Quality Supervision Bureau, the Public Security Bureau, the Judicial Bureau and the Urban Management Bureau have entered the market to help enterprises grasp the procedures, methods and laws and systems of intellectual property rights protection, patent declaration, intellectual property disputes disposal, and promote enterprises to implement the intellectual property strategy.

In 2016, the State Intellectual Property Office organized experts to evaluate the cultivation objects, and calculated the total score according to the satisfaction survey results of the standardized market intellectual property rights protection commissioned by third party organizations. The Haining leather city of China ranked first in 90.5 points, and became the "intellectual champion" of intellectual property protection.

As a leader in the big market, the practice of Haining China Leather City has set a benchmark for many professional markets in the province.

According to the instructions of the provincial government, with the further development of market protection in the standardization of intellectual property protection, the experience of the creation of Haining China Leather City will be comprehensively promoted.

Needless to say, in some areas of China's commercial development, fake and shoddy commodities still have some "market space". Therefore, it is inevitable that there will be mud and sand everywhere.

Some entities or

The platform has even tolerated counterfeiting and shoddy products as a "secret weapon" to attract customers.

But the tradition of emphasizing and protecting intellectual property has been in China's Leather City in Haining for a long time.

As early as 1998, in response to the situation of fake and inferior products in the market at that time, Haining's multisectoral linkage was rectified and rectified, and the Haining leather city of China gradually formed "zero tolerance" for counterfeiting and shoddy products on this basis.

For example, in 2007, China Leather City set up an intellectual property reporting center in Haining, and invested 1 million yuan to set up an intellectual property protection fund.

At that time, the market was also in the trading area to establish a trademark brand "red green black card" publicity system, that is, "red card" encouragement, "green card" prompt, "black card" warning.

More than 60 brands of leather suitcase recommended brands and famous leather brands are recommended to consumers in the form of "Red List". The "black logo" prohibits the sale of counterfeit "Dunhill", "LV" and "HUGO BOSS" and other 47 kinds of high profile brand names in the market. The brand name is "green card", which indicates that the brand has been legally registered but similar to the well-known brand.

In October 2014, the Haining leather city of China established the Haining intellectual property rights Assistance Center (leather sub center). Up to now, more than 240 complaints have been received, effectively protecting the legitimate rights and interests of consumers.

The market also signed the "responsibility for intellectual property protection" with the operators, and regularly held relevant training seminars to achieve the "alarm bell" of intellectual property protection.

The violation of intellectual property rights has always maintained a "high pressure" situation. From 2012 to 2013, before the official selection of the market for the protection of intellectual property rights, the leather city dealt with more than 40 brand infringement cases with industry and commerce, public security and other related departments, and few cases were pferred to judicial organs.

The protection of intellectual property rights is carried out synchronously in all sub markets of leather city.

The sub markets carry out the publicity and publicity of intellectual property rights in the whole market, establish and improve credit management, strengthen the system of rewards and punishments, and dismantle and replace the "imitation famous brand" and "near brand" phenomenon in the market, and the leather city of Haining, Chengdu, was awarded the Title of "national integrity demonstration market in 2014-2015" by the State Administration of Commerce in December 2015.

During the period of nurturing since 2014, China Leather City of Haining has further strengthened the protection of intellectual property rights, and has carried out more than 10 special operations of joint enforcement of intellectual property rights jointly with the departments of science and technology, market supervision and public security. The functional departments of leather cities have been conducting regular weekly checks and random checks on commodities in the market.

In addition, we should establish a common supervision mechanism for the public, the chamber of Commerce and the association.

"In 2016, 10 cases of intellectual property disputes were investigated, but no criminal cases occurred. This shows that while the achievements in protection have been achieved, there has been a marked improvement in the awareness of the protection of intellectual property rights and awareness of law in the vast number of households and enterprises."

Qian Juanping, general manager of China Leather City, Haining, said.

Haining's leather city has won the praise of the industry.

It is reported that the famous brands, such as Hermes, Bestseller, Fashion, Group, and so on, have expressed their thanks in the form of letters of thanks or banners in Tianjin.

In this regard,

Zhang Yueming, Secretary of the Party committee, understands this: "leather fashion industry has entered a new era of" design + ". Low price and low quality" small profits but quick turnover "have no way out. This has long been the consensus of the industry.

So we feel more and more that protecting intellectual property is a work of "attitude and temperature".

Reporters noted that in order to protect the independent design of enterprises, Haining China Leather City specialized in introducing intellectual property agency service agencies, providing enterprises with patents, copyrights, trademarks and other consulting, declaring and registration services.

Up to now, there are only 63 enterprises serving the design enterprise and more than 240 patent application agents.

Another data showed that during the 2014-2016 years, leather city enterprises received 336 patents, and the number of patent licenses increased every year.

Good soil makes Haining the design capital of China's leather fashion industry. Zhejiang provincial characteristic industrial design demonstration base and provincial leather fashion town have successively settled in Haining. Excellent designers both at home and abroad have gathered together.

Entrepreneurship.

Up to now, there are 40 design enterprises and 60 design centers in Haining leather city and its surrounding areas with independent brands and independent design capabilities, 642 full-time industrial designers, 543 authorized patents, 567 million yuan in design service revenue, 9 billion 405 million yuan in design output, and 72 million 600 thousand and 700 yuan in investment.

1 excellent industrial design enterprises have been nurtured, and 16 excellent industrial design enterprises (design centers) in Jiaxing and Haining have been awarded the first prize in the 2013 provincial industrial design demonstration base.

The brand building project of Haining China Leather City has also been steadily advancing.

Through the establishment of brand flagship Plaza, leather city brand database and Organization recommendation brand selection, more than 600 effective trademark brands have been imported into the leather city, and over 100 brands have been launched over the past two years.

At the same time, Haining China Leather City also successfully registered the "Haining China Leather City HCLC" character graphics combination trademark and was selected as the famous trademark of Jiaxing.

In view of the phenomenon of "Shanzhai" Haining Leather City in some places in recent years, since 2013, Haining leather city has carried out activities in accordance with the law in Shaanxi, Gansu, Hubei, Chongqing, Sichuan, Yunnan, Anhui, Jilin, Jilin, Jilin, Jilin, and so on. There have been 27 cases of maintenance of name rights and trademark rights litigation, of which 22 have been sentenced or closed, and no one has lost the leather city.

This not only protects the famous service name of "Haining leather city", protects the seriousness of the law, but also effectively protects the legitimate rights and interests of the operators and consumers.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.