2017 PH Value Spring And Summer Image V - Qinghe

Beginning in the late 1970s, after thirty years of development, Qinghe cashmere industry has become the leading industry in Qinghe economic development and an important cluster industry in China. On March 15~17 2017 China International Knitting (Chun Xia) Exposition (PH Value) will be held at the National Convention and Exhibition Centre. Shanghai Hold, "Qinghe cashmere" will again organize 6 enterprises in PH Value spring and Summer Exhibition.

In the spring and Summer Exhibition of PH Value, the 6 brands of Qinghe were unveiled respectively: Yi Shang, Bei Guo Jiao, Shang Bai Yi, Pamir, di rabbit, Hua Jia Na (booth number: Hall 3, D201). The scale of the exhibition is 207 square meters. These brands are also outstanding leaders of Qinghe cashmere industry brand cultivation in recent years.

At present, Qinghe cashmere has an annual output value of 16 billion yuan. It is the largest cashmere raw material processing and distributing center in China, the largest cashmere spinning base in the country and the important cashmere products production and marketing base in the country. It has been awarded the title of "Cashmere capital", "Cashmere Textile City" and "national e-commerce demonstration base" by relevant state departments. According to the briefing, Qinghe cashmere has shown a trend of scale and clustering in brand building, and the number of cashmere products has reached more than 600, accounting for 26% of the national cashmere dress category. Among them, 2 well-known trademarks in China: Yi Shang and Hongye, 10 famous trademarks in Hebei, 25 famous trademarks in the industry, a large number of private brands such as Bei Guo Jiao, Shang Bai Yi, Pamir, Emperor rabbit, Hua Jia and so on. Besides, Qinghe enterprises' brand names such as Zhao Jun, PYI, Ke Meng Boka and Qian Lu, which are created in the field, are growing.

Speaking of this group's PH Value2017 spring and Summer Exhibition, Sun Lianling, director of the Qinghe cashmere exhibition group, deputy director of the Standing Committee of the Qinghe County people's Congress and director of the cashmere products market management committee, said: "with the continuous improvement of Qinghe cashmere industry brand awareness, the PH Value knitted show has a great influence in Qinghe cashmere enterprises. This year, we have participated in the fourth PH Value knitting exhibition. The participation of enterprises is the motive force of our government's work. Next, we will organize this activity and strive for more new brands to participate in the exhibition. We hope that with this platform, our cashmere dress enterprises will get faster promotion.

When asked about the role played by Qinghe government and cashmere products management committee in exhibitors, he pointed out: "the Qinghe County government adheres to the development concept of" promoting brand growth and enhancing brand value ", and focuses on promoting the supply side reform of cashmere products, and highlights the work of R & D, fashion leading, high-end garment making, and regional brand building of Qinghe cashmere. It further awakens and strengthens the brand awareness of enterprises, and brings out a large number of cashmere brands called" applause and applause ", which improves the quality and efficiency of cashmere industry and improves competitiveness and influence greatly.

It is understood that the Qinghe County government in Qinghe cashmere brand incubation incubation has its own unique initiatives, in support of brand development can generally be summed up in the following four aspects.

　 1. policy incentive

The Interim Measures for encouraging enterprises to create their own brands have been promulgated. The county government produces special funds every year, giving corresponding support to brand promotion, participation in exhibitions and declarations, and at the same time, giving enterprises the same amount of reward for selling their own brand products and paying taxes according to law.

　 2. attach importance to R & D

In order to solve the problem of lack of technological innovation and lack of R & D capability in Qinghe County cashmere industry, the CFA Market Management Committee and the Chinese fashion color association have made efforts to build the "China cashmere color fashion trend base" in Qinghe, regularly publish the trend of Chinese cashmere color trends, and set up a platform for communication between enterprises and designers, attracting 9 domestic top ranking cashmere dress designers including Xiong Yi and Luo Yaping. Last year, the market management committee set up the Hebei cashmere industry technology research institute. Based on the needs of industrial development, the Research Institute carried out services around the development of new yarns, the design of new clothing, the cashmere carding, and the transformation of spinning equipment, further enhancing the comprehensive competitiveness of Qinghe cashmere products in the market. At present, the research institute has issued 1600 surplus of new clothing in autumn and winter, serving 150 small and medium enterprises, a large proportion of which are e-commerce and net goods supply enterprises. The upgrading of R & D design not only speeds up the transformation of Qinghe cashmere industry to fashion and internationalization, but also adds color and vitality to Qinghe's e-commerce.

　　 3. pay attention to quality.

The introduction of the national cashmere inspection center into Qinghe, provide testing services for enterprises, and jointly carry out the integrity of enterprise selection activities, and guide enterprises to focus on product quality. The county government has formulated the interim measures to encourage enterprises to have new computerized flat knitting machines, giving financial incentives to enterprises with new and deep processing equipment, thus raising the upsurge of advanced spinning equipment and flat knitting machines. The equipment level of Qinghe cashmere enterprise ranks the highest in the country in terms of scale, technology and market share.

　　 4. expand channels

The first industrial tourism in Hebei province launched the "Cashmere capital one day tour" industrial tourism activity, attracting large numbers of tourists to Qinghe tourism shopping every year. In addition, it also cooperated with the major e-commerce platforms, and opened Qinghe cashmere Museum in suning.com, good financial business and other platforms, screened high-quality businesses, and launched various promotional activities with the traditional holiday organizations such as 38 women's day and Spring Festival to further expand sales channels. The group took part in the international clothing and accessories fair, and went to Inner Mongolia, Beijing and other places to participate in the exhibition, advertising in CCTV and other media to enhance the popularity and influence of Qinghe cashmere.

So Qinghe cashmere Under the impetus of a series of cashmere regional brands, the Qinghe cashmere industry will further develop. In this regard, the Qinghe County government has made plans for the coming year, and will grasp three aspects to expand the influence of Qinghe cashmere.

1., increase brand publicity and expand the influence of Qinghe cashmere regional brand and enterprise brand. Through the holding of national product promotion conference, press conference, fair, etc., and constantly enhance the "Qinghe cashmere" regional brand publicity. At the same time, we should speed up the introduction and construction of research and development institutions, and encourage enterprises to increase their own brand publicity, as well as to open all kinds of specialty stores, counters and volume clothing shops.

2. innovate the application mode of e-commerce and enhance the activity of e-commerce. We should further grasp the construction and operation of various platforms and improve the construction of our own platforms. We will continue to expand the channels of e-commerce, intensify the training of e-commerce providers, strengthen the supervision of e-commerce providers, and create a regional brand of "Qinghe cashmere" with integrity and quality.

3., promote the construction of cashmere Town, and create a new platform for industrial transformation and upgrading. Qinghe cashmere town is listed as the opportunity to create and cultivate the key list in the first batch of Characteristic Towns in Hebei province. The preferential policies are formulated to maximize talents, technology, capital and other high-end elements, so that Qinghe cashmere town can become a model for innovation and entrepreneurship in the industry, and create a policy depression and service highland for promoting the development of cashmere industry.

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