In 2017, More Underwear Enterprises Need To Kill New Ways To Raise Their Prices.

In the past week, three underwear brand listed companies released their full year performance in 2016, but their overall performance was poor.

Hong Kong underwear enterprise, an Li Fang, held its 2016 annual performance conference in Hongkong in 24 in March.

The results showed that in the 2016 year, the income of an Li Fang was HK $2 billion 216 million, a decrease of 12.61% compared with the same period in 2015. Gross profit was 1 billion 745 million, down 15.71% from the same period last year, and gross profit margin was 78.72%. It also declined compared with the same period in 2015. Net profit was 98 million 400 thousand, down 51.18% from the same period last year, and the basic earnings per share 23.62 Hong Kong cents, a decrease of 51.18% over the same period.

At the end of the year, 4.3 cents per share were paid, together with an interim dividend of 2.5 Hong Kong cents per share, with a dividend payment of HK $6.8 per share in the whole year.

Another Hong Kong stock underwear clothing enterprise urban beauty is also not very good in 2016. Like Ann Li Fang, net profit fell more than 50% over the same period.

In March 27th, the 2016 performance report released by urban beauty showed that the company achieved a revenue of 4 billion 512 million yuan, down 8.9% compared to the same period last year.

The profit attributable to shareholders should be 241 million yuan, down 55.2% from the same period last year, and the profit margin of the company's equity holders should be 5.4%.

Earnings per share are 12.7 yuan, and the final dividend will be paid 5.50 yuan per share.

Compared with the two underwear enterprises listed in Hong Kong, another underwear company listed on A shares made brilliant achievements last year.

In March 30th, Hui Jie shares issued the 2016 annual report. The annual report shows that the company achieved operating income of 2 billion 49 million yuan, an increase of 8.54% over the same period last year, operating profit of 249 million yuan, an increase of 16.97% over the same period last year, and realized a total profit of 263 million yuan, an increase of 17.73% over the same period; the net profit attributable to shareholders of listed companies was 183 million yuan, up 10.77% over the same period last year.

At the end of 2016, the total assets were 1 billion 978 million yuan, up 4.97% from the beginning of the year, and 1 billion 623 million 485 thousand and 300 yuan attributable to shareholders of listed companies, up 7.88% from the beginning of the year.

It is reported that Etam will strengthen the development of underwear business and plan to do so.

Open more underwear stores.

In the French market, IgG has decided to re develop underwear business as a core business. It has been developing garments business in China for a long time, but it was not until the end of 2015 that it opened its first underwear concept store in Shanghai.

At the beginning of 2017, ege opened another second underwear stores in Shanghai. The store area was much larger than the 100 square meters of the first branch store.

"We are actively looking for suitable stores, including Shanghai, Shenzhen and Chengdu, all the first tier cities in China," said Marie Schott, general manager of Igor.

I hope I can find these two branches, which are both located in the commercial center, and also the golden location on the street.

There are also reports that Amazon will enter the lingerie market, called iris&lilly, which will launch the Amazon website in the near future.

This is Amazon's new brand after the introduction of women's clothing and children's clothing.

At present, iris&lilly has been publicly sold on Amazon's UK website, including underwear, sportswear, home furnishing clothes, etc. the price is not more than 17.99 pounds, and the cheapest product is only 1.99 pounds.

In addition, although the financial performance of L Brands Inc., the parent company of Vitoria's Victoria s Secret, was also poor last year, its net profit in fiscal year 2016 declined by 7.6% to 1 billion 158 million 100 thousand US dollars, but its pace of expansion in the Chinese market has not changed.

This year, the group has opened two secret flagship stores in Shanghai and Chengdu. Analysts say the group is trying to cope with the downturn in the brand by expanding in the Chinese market.

In addition to physical stores, the group also opened Tmall international flagship store.

In addition to selling classic brand underwear products and household products, two domestic secret shops also have the choice of the logo, fragrance and body care products.

For domestic brands, for example,

Recently, underwear brand retail experience shop has been opened online.

In addition, Lining introduced the Danskin brand at the end of last year, and will launch a professional dance and yoga based fashion fitness product specially designed for female consumer groups, plus women's sportswear and body clothing market.

Underwear clothing as a "private" type of consumption, its consumption demand changes typically reflect the upgrading trend of Chinese clothing consumption, that is, more emphasis on spiritual enjoyment, more emphasis on product comfort, ease, leisure and other experience needs.

City beauty mentioned in the earnings report that some consumers have raised the requirements for product quality, choose more comfortable products (such as seamless steel products) and some products with healthy concepts and special functions (such as sports bra).

In addition, shops located in department stores and streets generally have weaker sales and some shops even lose money.

And electricity supplier sales channel performance is better.

This change in channel structure is also a reflection of consumption upgrading.

In the earnings report, Virginia also mentioned that the demand for comfortable chest products is still relatively strong, reflecting that consumers are increasingly paying attention to fit and quality underwear.

In addition, Virginia said sports chest business grew strongly.

An Li Fang also said that consumers are more particular about the material and safety of their products, and will make more efforts in cutting and designing.

There is a big world between the two sides.

The "ice" of underwear brand listed companies' performance and the "fire" of the underwear market of more enterprises can increase the trend of the pformation and upgrading of China's garment industry.

On the one hand is the further escalation of consumer clothing consumption demand, on the other hand, China's clothing consumer market is in the stage of change and potential release.

The interlacing of "ice" and "fire" also reflects the fierce competition in China's body clothing market, and only by catching the trend and adapting to the market can the brand go further and even stand out.

For more information, please pay attention to the world clothing shoes and hats net report.