L Catterton'S Acquisition Of Columbia Swimwear Brand Maaji Will Merge With Seafolly

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Mo t Hennessy Louis Vuitton SE (LVMH.PA) MOET & CHANDON Hennessy LV group joint venture private equity fund L Catterton Asian branch L Catterton L has acquired Columbia

Brand Maaji Swimwear, and plans to merge the brand with Seafolly acquired in Australia in 2014, is part of the fund's establishment of the world's largest retail platform for swimsuit and beach lifestyle, and is also the first step in integrating the scattered swimsuit and beach wear industry.

L Catterton Asia will be the controlling shareholder of the merger business, holding 61% of the shares, and each of the two brands will retain 18% of the shares respectively, and the remaining 3% equity will be obtained by the brand executives.

Maaji was founded in 2002 by Manuela Sierra and Amalia Sierra sisters. The brand is the leading brand of Columbia swimsuit. Currently, it has 12 separate stores in the Americas, and it is also on sale at Nordstrom Nord's department store, Neiman Marcus Niemann Marcus department store, Bloomingdale 's, Anthropologie, and Sierra, e, e and E.

L Catterton Asia paid 50 million Australian dollars for the full equity of the brand.

In December 2014, L Capital Asia LLC, which had not yet merged with Catterton of the US fund company, purchased a 70% stake in the largest swimsuit manufacturer in Australia, which spent 70 million Australian dollars.

Founded in 1975, the brand is the CEO of Anthony Halas, the founder of Peter Halas and Yvonne Halas.

After investing in L Capital Asia LLC, Seafolly continues to develop at home and abroad. At present, the brand is sold through 32 independent stores in 41 markets, directly facing consumer channels, cooperative retailers and online websites.

At the beginning of this year, L Catterton Asia also sought to acquire the premium swimsuit brand Tigerlily from the Australian surfer sporting goods retailer Billabong International Ltd. (ASX:BBG). Later, the brand was acquired by the Australian private equity company Crescent Capital Partners with a 60 million Australian dollar income capsule.

Australia Seafolly, which has huge resources of L Catterton Asia, is invited to serve as spokesperson for popular fried chicken Gigi Hadid.

L Catterton Asia creates swimsuit brand platform Swimwear Holding Co., with headquarters in Sydney, Australia, with a specific goal of achieving sales of US $500 million and profit of US $60 million in 5 years.

According to Ravi Thakran, chairman and managing partner of L Catterton Asia, Seafolly recorded a 125 million Australian Dollar Sale in 2016, earning a profit of 26 million Australian dollars, while Maaji sales amounted to about 65 million Australian dollars.

In the next 5 years, the fund intends to open at least 150 stores for the two brands in the global market, while expanding the wholesale network and developing new categories such as sportswear and children's clothing.

Swimwear Holding Co. will continue to introduce other brands, L Catterton Asia has also made an exit plan, and also seeks IPO or sale in 5 years.

On the other hand, last week, L Catterton also made two investments, respectively, in the US men's sports brand Rhone and the skincare brand Tula, which were founded in 2014. These two brands were founded in 2000.

L Catterton, founded in early 2016, is a joint venture between the US fund company Catterton, LVMH SE and its chairman, CEO Bernard Arnault's family control company Groupe Arnault three party, which focuses on consumer goods. It accounts for 60% of the new company's shares, and the remaining 40% belongs to the Groupe and the company.

L Catterton combines Catterton's investment expertise in North America and Latin America with L Capital in Europe and Asia, and claims to be the world's largest private equity fund company focusing on the consumer field. Its investment brands include Pepe Jeans, Baccarat, Marubi pill beauty, emerald diet, Xin he (Xiamen) Garments Co., Ltd., Heji international group and so on.

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