Puma Will Be Released By Kai Yun Group.

According to the world clothing shoes and hats net, Puma SE (PUMG.DE)

The controlling shareholder, Kering SA (KER.PA), the chairman and chief executive officer of Kai Yun group Fran ois-Henri Pinault Pinault, has withdrawn from the board of directors of the German sporting goods manufacturer for years of rumors of the French luxury giant seeking to divest.

Kering SA, a spokesman for Kai Yun group, stressed that the withdrawal of Fran ois-Henri Pinault is to simplify the decision-making process to improve the profitability of Puma Puma SE, and Kering Jean-Fran SA general manager, Jean-Fran OIS OIS, continues to serve as the chairman of Puma's board of directors, the first financial officer and the senior vice president of human resources.

The spokesman also pointed out that in the past 6 years (operation), small boards were more in line with the size of the group, while the 6 members of the Executive Committee (including 2 staff representatives) were sufficiently effective and flexible to drive the group, which would also help reduce costs.

In February this year, Kering SA Open Cloud Group annual performance conference, Fran ois-Henri ois-Henri Pinault said there was no plan to sell any poor performance.

Including Puma Puma, "this is not a priority priority," he said, adding that it is more important to improve the profitability of the group.

Data show that in the 2016 fiscal year, Puma SE Puma's EBIT profit margin was only 3.5%. Group CEO Bj RN Gulden Gulden had previously pointed to this level "surprisingly low", and the group must strive to upgrade to 8%-10% level.

The profit margin of the Adidas AG (ADSGn.DE) Adidas group in the same period was adjusted at 7.7%, which was 130 basis points higher than 6.5% in the 2015 fiscal year, while the world's largest EBIT

The profit margin of group Nike Inc. (NYSE:NKE) Nike group in the last fiscal year was 14.3%, up 60 basis points by year.

The first quarter results of Puma SE Puma's first quarter results have shown improvement in profitability. In 2017 1-3, EBIT recorded a record high growth rate of about 70% in the past two years. EBIT rose from 41 million 300 thousand euros in the same period last year to about 70 million euros. Sales at local exchange rates increased 15% to 1 billion 5 million euros over the same period last year, and the growth rate was further higher than 10.1% in the fourth quarter of last year.

The group now expects EBIT to reach 1.85-2.00 billion in the current fiscal year 2017, which was expected to be 1.70-1.90 billion euros, and the annual sales growth rate excluding exchange rate effect is also expected to rise from high single digit to 10%-13%.

Puma SE PUMG.DE (PUMG.DE) shares rose nearly 8.4% years to 338.2 euros in the intraday price of 10 years ago, and continued to climb to 351.2 euros on Thursday.

Yesterday, the stock closed at 347 euros, an increase of 1.98%, extending the cumulative increase in 2017 to 39% so far, with a market capitalization of about 5 billion 237 million euros.

Kering SA opened the cloud group in 2007 to acquire the majority stake in Puma SE Puma, and used it as an extension of lifestyle business, complementing the luxury business, when the paction gave Puma SE SE Puma valuation of 5 billion 300 million euros.

Since then, Puma SE Puma has been unable to show significant growth until 2015, and EBIT EBIT contracted to 96 million 300 thousand euros in the 2015 fiscal year from the acquisition.

The synergy of sporting goods and luxury goods has never been realized. In addition, Kering SA, Kai Yun group, has absorbed its focus from the retail business. Printemps, PPR, Pinault-Printemps-Redoute, Paris spring department store, France post purchase and e-commerce brand Ledu Redoute have been sold 10 years ago when purchasing Puma SE Puma.

At present, Puma SE Puma is in the fourth year of recovery plan led by CEO Bj RN Gulden.

In the fourth quarter of February, Bj o RN Gulden said that interest in consumers and retailers had continued to increase their interest in their products and brands, and the rate of sale of new products was excellent.

Bj o RN Gulden has found a balance for the group in sports function and street fashion. He is also one of the key points of the group's turning over to the global pop star Rihanna Rihanna, as the creative director of women's clothing, and the marketing and spokesperson selection of the group in the regional market is also very successful.

In an interview last year, Fran ois-Henri Pinault said that it would retain the controlling stake of Puma Puma SE, until at least 2018.

This also means that it is now ready to sell Puma SE Puma or is already in progress, especially now that the market value of the group has returned to its level 10 years ago.

Sanford C. Bernstein luxury goods industry analyst Mario Ortelli thinks Kering SA Open Cloud Group intends to peel Puma SE, Puma to focus on luxury business.

Exane BNP Paribas SA (BNP.PA), the luxury director of the Paris Bank of France, Luca Solca, believes that Chinese sporting goods such as Anta sports (2020.HK), PVH Corp. (NYSE:PVH) and PVH (Corp.), and so on, such as American Apparel groups and even private equity funds, may have access to Puma, and the biggest problem facing them is whether they can find buyers willing to pay higher than those purchased at that year.

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