Anta Strengthens Supply Chain Management And Opens Commodity Customization Service Mode

"ANTAUNI" has been widely concerned and loved by consumers since it was officially released in March 12th.

The customized sports equipment on this platform will help to enhance the interaction between consumers and products and meet the personalized needs of consumers.

Zhu Minjie, senior director of brand management center, said.

It is reported that "ANTAUNI" is not only a way to implement "consumer oriented" Anta, but also an important part of Anta group's strategy of promoting "single focus, multi brand and all channel" strategy.

In the future, Anta will further explore the individual needs of consumers and meet different consumer groups through multiple brands (products). Anta has also opened up a new era of sports customization.

Spectators enthusiastically participate in equipment customization, and Anta Pavilion is full of popularity.

Based on the increasing popularity of the current consumption groups and the demand differentiation, the large-scale and mass production mode has been unable to meet the individual needs of consumers.

After in-depth investigation, Anta launched a personalized product customization service called ANTAUNI.

It is reported that the first line of shoes on the ANTAUNI platform is Anta's most classic KT2 basketball shoes and energy ring running shoes. Consumers can freely match their favorite colors on the platform and customize personalized Sneakers by placing orders.

"Although we can only choose the function of color in customization, at the moment, with the upgrading of the service platform technology, we will gradually liberate the function selection of process, fabric, material and so on, so as to enrich consumers' diverse needs."

Zhu Minjie said.

He told reporters that since the launch of ANTAUNI, many consumers have also put forward more demand while they are participating, and the customization module will also be improved.

"The price of customized products is also very reasonable. Consumers can only customize the purchase price on the basis of the original price of shoes, which is 50 yuan."

The theme of this Anta Pavilion is "customize my love". The whole pavilion is fashionable in design and novel in layout. It is full of graffiti, creativity, hand-painted, oil painting and other trend elements, highlighting the "ANTAUNI" personalized service characteristics.

Reporters learned that the whole exhibition hall is divided into creative shoe display area, sports shoes culture area, shoe material technology zone, creative theme zone, etc., including dozens of sports, fashion and art from the domestic and foreign creative shoes.

It is worth mentioning that Anta has also opened up a customized experience area on the scene, allowing consumers to customize their favorite works on the platform through computers.

At the scene, many spectators are interested in the customized service. Everyone comes to the experience area.

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A 90 year old surnamed Wang told reporters that he usually played skateboards, and he liked the sports shoes with bold colors, but he seldom found them in the market. He just made a pair of big red and big green shoes, and I believe they will be unique in their small partners.

"What we provide is not only a simple service and commodity, but rather that young people should integrate their attitudes and personalities into products, and spark the spark of creativity.

It is a very interesting and fun way to integrate consumer preferences and personality cognition into the product from consumers' participation in design, which is in line with young people's consumption proposition.

Zhu Minjie said.

Anta strengthens supply chain management to meet individual needs of consumers.

With the upgrading of consumption and younger people, young people are becoming the main consumers. They have strong demand for personality, fashion and high quality products.

Therefore, both brand businesses and platform channels should adapt to this change and satisfy the diversified needs of consumers through continuous innovation and self pformation.

It is precisely aware of this change, Anta group chairman of the board of directors Ding Shizhong once said, "I am most worried about is that we do not understand our consumers, we need to seriously study consumers, who are they, what characteristics, needs and pain points are, a company that does not care about consumers is no future."

In Zhu Minjie's view, consumer orientation not only satisfies different consumers through different brands (products), but also gives consumers a better experience.

There is no doubt that the release of "ANTAUNI" is a practice of Anta.

Of course, customized products are not new in foreign countries. They can meet the diverse needs of consumers, but bring challenges to the supply chain of enterprises, which requires rapid reaction and production of enterprises.

Reporters learned that Anta has set up a supply chain group for customization business, including marketing, sales, design, production and so on, forming a more complete system to ensure that every consumer's customized products can receive goods in the shortest time.

"Anta, as the leading brand of sports industry in China, has launched the first" ANTAUNI "commodity customization service system for the first time. It not only caters to the personalized needs of the current consumers, but also is an attempt of the sports footwear industry in China. Whether it is an opportunity or a challenge, it will become a weathervane leading the industry, and will continue to promote the upgrading of the industry consumption.

Self pformation, "an industry source told reporters.

For more information, please pay attention to the world clothing shoe and hat net information report.