Song'S Brand Performance Continued To Exceed Expectations, An Increase Of 23.84% Over The Same Period

Shenzhen

The 2016 performance Bulletin of apparel Limited by Share Ltd announced that during the reporting period, the company achieved operating income of 1 billion 132 million yuan, an increase of 35.53% over the same period, and a net profit of 198 million yuan to its parent company, an increase of 23.84% over the same period last year.

The industry believes that the main performance of the company is beautiful, the new brand has grown rapidly, and its performance has been better than market expectations.

From the number of stores, there are 341 stores in the main brand store, with 38 new stores opening and 44 closed in the whole year. The net profit is basically flat compared with the comparable level last year in the case of fewer stores, showing that store efficiency and profitability have improved. The number of shops in Lollier stores is 17, the brand acceptance in the channel is high, the single shop incubation period is shortened, and the profit and loss balance is expected to be achieved in 2017.

EdHardy has 116 stores, 43 new stores, and 3 closed stores. EdHardy stores still maintain fast profitability. The team has made decisive adjustments to the inefficient stores to maintain overall profitability.

IRO opened the first store in Shanghai in the first quarter. After nearly 3 months' operation, the retail level gradually increased. It plans to open 8 stores nationwide in 2017.

Ju Xinghai, an analyst at Zhongtai securities, said that the strategy of the high-end fashion brand group was realized. Many brands sold well and landed efficiently, which fully demonstrated the company's executive ability. The short-term focus was on the continued performance of many brands, and the long-term trend was to push forward the fashion layout after the IRO equity delivery.

The company launched the equity incentive to bind the core managers of the bid, hoping to accelerate the subsequent integration and coordination, and show firm confidence in the development of the subsequent strategic layout.

By the end of the annual report, there are 5 fashion brands under the banner of ELLASSAY.

"Laur L", the American light luxury brand "EdHardy", the French light luxury designer brand "IRO", and the online senior women's wear brand "praise" (WithSong).

The main products are coat, skirt, jacket, trousers, women's shoes, T-Shirts, bags and hats.

Among them, the company's main brand, Ellassay, consists of three product lines: Ellassay, EllassayWeekend and EllassayFirst, namely, the formal dress series, leisure series and advanced series.

"Ellassay" is positioned as China's high-end women's clothing brand.

In 2016, Ellassay opened 38 new shops, closed 44 stores, and the total number of shops was 341.

During the reporting period, he continued to improve the quality of the channel, optimize the strategy of the channel, carefully select the core business district and key shopping malls and shopping centers that conform to the location of the brand, set up new stores with higher requirements, and further eliminate the shops that are not consistent with the company's image positioning, and the layout of the channels is more reasonable.

During the reporting period,

The store opened 38 new stores, eliminated 44 stores, and the total number of shops was 341. In addition, the company upgraded 28 shops, enhanced the image of the shop through expansion, upgrading of space image and pposition, further enhanced the effective business area and increased the sales capacity of single store.

Xia Guoxin, chairman of the company, said that he will continue to focus on the growth of single store sales, store sales and profits, and emphasize the core tasks of product design and VIP management to encourage brand endogenous growth. At the same time, efforts should be made to extend category design to reflect the added value of brands.

The company will continue to promote the integration of international resources in the future, and expand the "territory" of the high fashion brand group.

Continue to expand and expand its domestic and international influence, integrate international resources, and present its world view to Chinese consumers in an international perspective, bringing the truly international fashion created by China.

For more information, please pay attention to the world clothing shoe and hat net information report.