Guiyang 2016 Urban Residents Online Shopping Survey Clothing Shoes And Hats The Most Popular

With the vigorous development of e-commerce, online shopping has gradually become a new way of shopping for young people, while women are the main force of online shopping. The top priority of online shopping is clothing, shoes and hats and household textiles.

The following is a survey of the online shopping behavior of urban residents in Guiyang in 2016.

What do Guiyang people most like online shopping? What do you think the most important thing is to choose online shopping? Is online shopping a real demand, or is it just "a good time"?

Yesterday, the Guiyang investigation team of the National Bureau of statistics released the Guiyang city.

The authority dissects the Guiyang chopping party.

20 to 40 years old online shopping main force

According to the questionnaire, the proportion of male and female buyers is 42% and 58% respectively, and women are still the main buyers of online shopping.

From the perspective of age structure, it is mainly concentrated in the age group of 20 and above. The top two are 20 to 29 years old and 30 to 39 years old respectively, accounting for 46% and 32% respectively.

From the educational level, the top three are university, college and high school / technical secondary school / technical school, accounting for 58%, 18% and 16% respectively. The proportion is much higher than that of 4% of the master's degree or above and 4% of junior high school.

From the perspective of income, 30% of the monthly income is below 2000 yuan, accounting for 42% of the monthly income of 2001-5000 yuan, accounting for 10% of the 5001-10000 yuan, and 8% yuan of monthly income.

It can be seen that middle and low income is the main force.

60% rational consumption of citizens

In online shopping, 80% is physical goods.

Online goods (services) are rich in variety, and almost all goods that can be thought of can be bought. Surveys show that Guiyang's online shopping products are mainly concentrated on clothing,

Home textiles and so on.

Specifically, clothing, shoes and hats and household textile products rank the top 90%, while second are catering, tourism and accommodation, accounting for 48%; third are personal care products, accounting for 46%.

According to the survey, 76% of people consider online shopping to be "staying indoors, saving time", and 62% of people think that "the price is cheaper than the physical store".

It is worth noting that group buying as a means of promotion, nearly 90% of group buying crowd preferred food and entertainment, film entertainment.

In addition, the survey showed that 60% of the respondents believed that they had "first purchase plan, targeted online search, after careful comparison and purchase", which belonged to rational consumption, and 60% of them would "browse the shopping website frequently, looking for cheap and good products (services), according to the needs of the recent life needs planned purchase"; only 26% of them "often browse the shopping website and find that their favorite products (services) are purchased", which is impulse buying.

Online shopping quality is difficult to guarantee

Although online shopping has many advantages such as convenience, variety, and low price, there are still some problems to be solved.

According to the survey, 74% thought "

"Although the price advantage, but also prone to counterfeit goods, defective goods.

Some people believe that some online shopping products (services) exist false propaganda.

In addition, there is a lack of experience under the line, so it is difficult for consumers to fully grasp the actual situation of commodities.

It is still a public concern that after-sales service is not guaranteed, and online payment is still in danger.

Expert: building rights protection service station quick consumption disputes

In view of the existing problems, experts suggest that the government should vigorously promote the rights protection service stations into the network trading platform, and implement the remote rights protection information system at the network trading platform rights protection service station, and explore the establishment of a fast processing mechanism for online consumer disputes, so as to improve the efficiency of consumer complaints handling.

We should build a network paction monitoring organization, and gradually realize online monitoring, remote collection and online certification of network operators, and crack down on infringement and counterfeiting in network pactions in accordance with the law.

At the same time, the credit information of e-commerce enterprises should be incorporated into the social credit system, promote the credit evaluation of e-commerce, and improve the Joint Disciplinary Mechanism of dishonesty in the field of e-commerce.

Improve the circulation and quality assurance system of e-commerce.

For more information, please pay attention to the world clothing shoes and hats net.