Opening Up The Road Of "Green Fashion", POOVE Is Committed To Creating An Era Of Environmental Protection.

Interview with Chen Jingmin, general manager of POOVE (China) Co., Ltd.

Climate change, energy scarcity and environmental pollution are becoming more and more serious, which makes green cleaning consciousness rise worldwide. Environmental protection is the focus of attention of the international community. Especially in the western developed countries, environmental protection has long been a part of people's life style and guided the transformation of social and economic development.

In China, with the rapid development of the economy, the negative effects of environmental protection in the past have gradually emerged. The national demand for environmental quality is increasing year by year. In 2017, the state fully implemented the "13th Five-Year" ecological environmental protection plan, strengthening the protection of the ecological environment and the management of environmental pollution. And how to transform the brand timely and adapt to the new consumption trend has become an imminent problem.

"Nowadays, environmental protection is the focus of global attention. As a brand of youth industry, we should implement the concept of environmental protection on products, strictly standardize product R & D and production processes with higher standards, constantly pursue quality optimization, and provide healthy and comfortable wear tests for young people through green, pollution-free fabrics and processes. POOVE Chen Jingmin, general manager of (China) Co., Ltd.

(photo) Chen Jingmin, general manager of POOVE (China) Co., Ltd.

In fact, POOVE has always advocated the idea of "only for young people". Teenagers To provide quality, reassuring green products. In the selection of fabrics and the application of technology, they are in strict accordance with national standards to create high-quality youth products.

For example, in the selection process of fabrics, in order to ensure the quality of every product, after carefully selecting the fabrics, POOVE also conducts tests through professional, rigorous physical testing and chemical testing to ensure that each fabric can meet national standards in terms of weight, thickness and softness. In the latter part of the production process, POOVE also strictly prohibited the use of any chemical raw materials, fillers and other skin side effects, through layers of control, to provide consumers with trustworthy products.

(photo) POOVE is in charge of selecting high-quality environmental protection fabrics for young people.

With the core competitive advantage of the product, in 2016, POOVE opened the road of brand transformation under the new market situation. Brand positioning is becoming more and more fashionable and fashionable. The original teenage exclusive product is endowed with the "tidal fan" connotation, which is more suitable for the new generation of young people to love adventure, explore bravely, pursue the trend and make positive sunshine.

　　 (Chart) POOVE Promote three strategic upgrading, create more fashionable, more fashionable youth products.

According to the insiders, with the increasing importance of environmental protection, enterprises with high quality and high standards are bound to usher in new opportunities for development. On the contrary, those brands that do not pay attention to quality and pursue the interests blindly and ignore the environmental protection will be gradually eliminated by the market. However, the fast-moving fashion industry and environmental protection always seem a bit out of place. POOVE brand today insists on practicing the concept of public welfare and environmental protection, and continues to develop on a low carbon and environmentally friendly brand. Today, POOVE has seen the responsibility and determination of POOVE as a teenager enterprise.

(Figure) many times involved in global public welfare projects, so that Chen Jingmin has a more profound understanding of the concept of environmental protection.

Chen Jingmin, general manager of POOVE, said: "when I was studying abroad, I noticed that no matter it was fashionable designer or the fast fashion brand that led the market, it paid more attention to the concept of environmental protection. A product from design to production, from packaging to sales, and eventually sold to consumers, in this whole loop, designers, brands, manufacturers, materials suppliers, terminals, consumers are closely related to environmental protection. As an enterprise, we should take the initiative to shoulder the social responsibility. We should try our best to contribute to the sustainable development in the process of constantly interacting with and growing with consumers.

"Now, every new product of POOVE is constantly pursuing innovation and optimization. We want to open up a" green fashion "road, with a more focused and more professional force to promote the continuous upgrading of product quality, to inject innovative awareness into the footwear industry, and create a new era of environmental protection.

(photo) during the GIVE activities, Chen Jingmin donated POOVE products to local teenagers on behalf of the brand.

It is true that many years of studying abroad made Chen Jingmin have a deep understanding of the trend of the international trend and the concept of advanced enterprise management. She has many experiences in participating in global public welfare projects, and has a stronger experience and opinion on environmental protection.

(photo) Chen Jingmin participates in international volunteer organizations and practices the concept of environmental protection.

In 2016, she participated in the international volunteer Travel Organization GIVE went to Laos and Thailand to help poor local people build reservoirs, roads, and teach English. The idea of sustainable development has a great influence on her. Chen Jingmin also said that after returning home, she will carry out this idea consistently, lead POOVE brand and open up a brand new development road, and this is the green fashion she advocates.

Nowadays, the industry is blowing up a "green storm". If we want to grow up and grow in the storm, enterprises need to pay more attention to environmental protection, develop and produce low carbon and healthy products. The brand of youth shoes and clothing represented by POOVE is undoubtedly at the center of the storm of change, and will open up a new way of environmental protection for the industry.