How To Deal With Fashion Brands, Such As "Discrimination Door" And Chanel Zara?

Ben Xiang fashion The unique and beautiful longing for hard work has been repeatedly attacked in reality. For fashion brand It is not unusual for people to enter the "discrimination gate" frequently because of new ideas.

According to the world clothing shoes and hats net, recently, Chanel Become the latest fashion brand accused of "cultural appropriation". This is because of a bright black boomerang with a Chanel logo and a price tag of $1350. The boomerang, now used for sport and entertainment, is actually the weapon used by Australia's long marginalized aborigines when hunting.

This roundabout in social media has caused humiliation, anger and so on. In response, a spokesman for Chanel said in a statement: "Chanel highly respects all human cultures and deeply regrets the offence of a group. This product is inspired by leisure activities abroad, and we have no intention to belittle Australia's Aboriginal, Torres Strait Islander groups, as well as the boomerang as a cultural object.

Besides Chanel, Zara has been criticized before.

Zara was accused of discriminating against Jews because he had a cowboy skirt embroidered with a suspected frog Pepe's head. Netizens in Europe and America, especially Jewish people, have forwarded photos of jeans and condemned them.

However, Zara has always denied that there is a tendency towards racial discrimination. An official spokesman said the dress was just one of the products of the cowboy series launched by the brand and many artists in this season, and only in designated markets and stores and sales. Frogs on skirts are not Pepe, but paintings produced by artist Mario de Santiago.

As a matter of fact, Pepe is a representative of China's "lost" expression pack. In Europe and the United States, the "anti rightists" are often used to insult the Jews, which led to the "anti slander alliance" classified as "hate sign" last year. Pepe's creator, Matt Furie, also came out to complain, but it did not change the views of Western netizens who were politically correct.

Pepe's real body

In India, Zara again laid a gun. In April 19th, Zara India office received a warning from the local extremist group Maharashtra Navnirman Sena (hereinafter referred to as MNS). MNS threatens Zara to sell all Pakistan made products sold in stores in India, otherwise the members of the organization will launch retaliatory actions against Zara stores. Zara did not respond to this.

Similar problems arising from different cultures or values or political conflicts are needed by companies that do business all over the world. Many times, the brand may not have any offense.

In the fashion industry only recently, TOPSHOP has been wearing a cultural discrimination cap because he printed a pattern similar to a scarf on a pair of trousers.

In addition, H&M was attracted by a decorative feathered crown. H&M has received many complaints from the Canadian people before, and the H&M Love Music series introduced the pink feather and black and white ribbon. The Mohawk female consumers alleged that when she saw the jewelry with her daughter when she went shopping, she only felt anger and thought that H& M had insulted her traditional culture. She even wanted to buy all the products and throw them into the trash can.

H&M feather hairpin provokes controversy

It is believed that no brand will want to "smash the signs", but the brand should understand that when global expansion brings them a lot of wealth, some unpredictable troubles will also come to them. Especially when it comes to localization marketing for the local market, how to prevent lightning becomes the primary problem.

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