Simple Sexy Swimsuit Is Not Enough For People To Pay. What Do You Do?

Sexy, fit and light, which are three basic characteristics that swimsuits need, but these three points can no longer satisfy new consumers.

According to the world clothing and shoe net, along with the adoption of Direct To Consumer,

More and more.

Manufacturers have also discovered new market needs, and people are calling for more low-cost and environmentally friendly new products.

This product

The key lies in the use of high quality environmental protection materials for customers to wear for a long time.

Moreover, its style is mostly one piece of swimsuit, compared with the more sexy bikini, the line is simple and suitable for most people's body.

According to Edited, a market research firm, sales of swimwear have increased sharply this year, three times the same period last year.

In addition, from online sales figures, the speed of Bikini Swimsuit sales has decreased by 9%, while the number of one Bib swimwear has increased by 20%. Most of them are environmentally friendly swimsuits made of recycled fabrics, which cost less than $100 (about 690 yuan).

Reformation launched a one-piece swimsuit, the brand's main environmental protection fabric.

Swimwear brand Bikyni launched bikini

Now, this is still a niche market.

Many brands started to launch environmental swimsuits in the near future. The California brand Bikyni, founded in 2015, first published a series of recycled materials in spring this year.

In this regard, consumers have shown great interest, which will undoubtedly encourage Bikyni to continue developing new products.

Next, the company said it would increase the use of environmental materials.

From the picture, Bikyni's product design is not very beautiful, and the lines are relatively simple.

However, in view of its low price, enterprises are often willing to advertise that they have given more benefits to consumers, and the market is willing to pay for such a pparent selling method.

Al-Khalil, the founder of Bikyni, stressed that the company had cut down the middlemen, and was concerned about the management of the supply chain to ensure that consumers could buy good things with high quality and low cost.

The environmental swimsuit brands, including Bikyni, are targeting the younger generation of 85 generation customers.

With the Z generation growing up, paying attention to environmental protection will become a more popular attitude towards life.

There is still room for growth in this market.

As early as in 2012, Ryan Partnership Chicago and other research institutions found that more and more consumers showed the direction of environmental consumption, but they were suffering from finding the right products.

Now, shrewd businessmen have given reasons for building moral standards.

Moreover, considering that most of the target group's financial inability is not high enough, low price is also a suitable selling point for publicity so that you can act after your heartbeat.

Next, the market of environmental swimsuits is bound to develop more styles.

The niche brand Reformation is going back to the old style. Summer Salt pays more attention to the sense of professionalism. It develops swimsuit tights that can be matched with the top coat, so that swimmers can freely switch over different dressing scenes.

Summer Salt

However, "environmentally-friendly materials" is only a general concept. There are a large number of different branches behind it. For example, EcoGypsy's swimsuit is made by hand crochet. The brand from Bali Island doesn't have many high-tech ingredients. Its environmental protection is not "no waste", but "less mechanization and big pollution".

Koru is used to recycle carpet carpets and garbage bottles. But in the process of remanufacturing, batch dyeing fabrics are still used. Although the pollution of water resources and land is controlled within a certain range, it also shows that Koru is not the environmental brand of 100%.

These details are hard to get from the sales side and marketing side of the brand, which is the same for all the environmentally-friendly clothing brands.

But for consumers, these details are hard to get from the sales and marketing sides of these brands that are highly interested in environmental protection brands. If you want to buy green underwear that really meets your expectations, you should do more homework for yourself. Don't let "green" become another empty announcement.

More interesting reports, please pay attention to the world clothing shoes and hats net.