Cage, Europe's Next Destination For Expansion

According to the world clothing shoes and hats net, in June 7th, the American movement was popular from the middle and low level consumers from the imitation of famous brand and the low price.

Shoe brand Skechers (Cage) was once known as "

A dark horse in the consumer market.

After its recognition in the US market, it started a more active global expansion plan.

Not long ago, Skechers announced the first quarter of this year (up to March 31st) reported that its total sales increased by 9.6% to 1 billion 73 million dollars, has recorded third consecutive quarterly results.

This is mainly due to the strong performance of its international wholesale business and global retail business growth of 16.8% and 12.8% respectively.

On the whole, its international market revenue grew 51.3% in the quarter, accounting for 46.8% of the world's total, compared with 43.8% last year.

Subsequently, Skechers CEO Robert Greenberg said, because

In overseas markets such as Canada, Chile, China and India, there has been continuous positive market reaction, and more stores will be opened in the world.

At present, the European market, which is not yet deep enough, has naturally become the next expansion destination of Skechers.

(the picture is from Skechers official website. It is used for information pmission only. Copyright belongs to the original author).

According to the world clothing and shoe net, following the establishment of a new distribution center in Belgium last year and the opening of new stores in Spain, Skechers will invest more and add more stores in Holland and Italy in the near future.

Its location includes The Style Outlets of Shu Ge City in Amsterdam and Vicolungo, Castel Guelfo and Mantova Outlet Village of Italy Milan, the three famous brand discount shopping villages.

So far, the sales network of Skechers has covered more than 160 countries in 6 continents.

According to public information, by the end of the first quarter of this year, Skechers has 2055 retail outlets worldwide, 1471 of which are all third retail outlets (551 in China).

The new stores in the European market will further expand the data.

According to the world clothing and shoe net, Skechers was founded in 1992 in California, USA. It started with a single product of leather boots, and then gradually went to other footwear styles, including casual shoes, canvas shoes and sandals.

Until 2009, Skechers began to enter the fitness market.

Because of its moderate price and comfortable clothing, it has gradually become a popular footwear brand for American consumers.

In 2015, the US sports shoe consumer market report released by TheNPDGroup, the American industrial research firm, showed that Skechers was pressing Adidas and Under Armour, ranking second in the 5% market share, second only to Nike.

In 2016, Skechers group's net sales amounted to US $3 billion 560 million, up 13.2% over the same period last year.

(the picture is from Skechers official website. It is used for information pmission only. Copyright belongs to the original author).

Skechers officially entered China in 2008. After getting rid of the early positioning errors and location problems, it began to enter the rapid growth in 2014. At present, the Chinese market has contributed nearly 1/4 sales to its global business.

In 2016, the sales volume of Skechers in mainland China was 6 billion 500 million yuan, an increase of 89% over the same period last year, while the same store sales increased by 25%, almost 8 times the same sales growth in the world.

In addition to the rapid growth of sales and sales points, Skechers's Internet sales in China have also caught the eye in recent two years.

Last year, "double 11", Skechers Tmall official flagship store into the store 32 million, a single day sales amounted to 288 million yuan, an increase of 77% over the same period, and won the women's shoes category sales champion, men's shoes and children's shoes category sales top three, sports shop sales ranked sixth.

Prior to that, its official has revealed that Skechers has more than 2200 sales outlets in China (it is expected to reach 4000 by the end of 2018), and the proportion of direct sales and distributors is 8% and 92% respectively.

In addition, 6 billion 500 million of the total retail sales in 2016 accounted for 78% and 22% respectively.

"There are no profitable stores in more than 2000 shops, so offline sales are still the most important source of sales."

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