The Outbreak Of China'S Fashion Industry Benefits From A Solid Industrial Foundation.
With a solid industrial foundation and seizing the development opportunity of "Internet +", a group of outstanding Chinese designers and brands will emerge in the international arena. China's fashion industry is exerting greater influence or will become "the".
Made in China
The new business card.
At the 2017 Asian Fashion Federation conference in Hangzhou recently, representatives from China, Japan, Korea and other fashion circles attended.
New technology fabrics, 3D metal sequins, avant-garde vanguard design, accompanied by dynamic music, the opening ceremony of the opening ceremony of the show, Chinese designer Liu Sicong's works create a cool atmosphere of fashion, catch the audience's eye.
Relying on multicultural ideas, sophisticated expression and sophisticated manufacturing techniques, Chinese fashion has long left the simple overlay of Oriental elements and is creating diverse styles.
Fashion industry has entered a period of rapid development. Designers are rapidly gathering power and accelerating the pace of entrepreneurial innovation. The industrial ecology including clothing, channels, culture and so on is emerging.
It is difficult to build tall buildings on the ground.
In the view of Zhang Qinghui, chairman of China Fashion Designers Association, the outbreak of China's fashion industry benefits from a solid industrial foundation.
"The world famous fashion center has a solid manufacturing base and abundant supporting resources. The fashion industry is the display of design ability, but it is the endorsement of a country's manufacturing."
Zhang Qinghui said during the conference.
After decades of development, China has become a major producer of clothing in the world with international leading manufacturing capabilities and has built a huge industrial context.
A solid industrial foundation allows the design concept to be properly expressed. Good products have more than one yuan of sales channels, and cultural creativity and quality clothing are closely linked.
The upgrading of consumption structure and the reserve of fashionable talents also accumulate power for the development of industry.
"Fashion is the refinement of beauty, and the upgrading of consumption provides a strong market support for the development of China's fashion industry."
Cao Xuejun, deputy director of the consumer products division of the Ministry of industry and commerce, said during the meeting that the fashion industry with "effective demand" will usher in a window period to provide personalized products and services.
At present, more than 200 institutions in China have fashion design and related specialties, and have accumulated a large number of design, manufacturing and technical talents, attracting international famous graduates and highly skilled talents.
Take the domestic women's clothing brand as an example, many designers have served the world famous brands such as CELINE, BURBERRY and so on.
"When China is integrated into the world fashion family, more world resources will also be used for us."
Zhang Qinghui said.
Unlike France, Italy and other fashion industries, the development of China's fashion industry is almost synchronous with that of the Internet.
Multiply "
Internet plus
China's fashion industry will also go out of a different path.
"The Internet speeds up the spread of information, consumers have their own interpretation of fashion, have the right to participate and initiative in design, and even become the discoverers and makers of fashion rules.
Fashion is more popular and personalized.
Chen Dapeng, vice president of China Textile Industry Federation, believes that the Internet will promote Chinese fashion to build personalized marketing, flexible production, and social division of labor to cooperate with the new "rules", and the precise, efficient and personalized service market is emerging.
Technology itself will also bring changes to industry.
The popularization of intelligent manufacturing, industrial Internet and the deep application of big data will also make precision customization possible.
At present, many garment enterprises are making articles on "data", reshaping the production process.
In addition, the Internet will also spawn new service models in China's fashion industry.
During the conference, a rented garment enterprise aroused concern.
Pay a fee, you can enjoy a variety of styles including dress, casual wear, professional wear and so on.
Delegates from a number of countries agreed that the sharing of clothing patterns would enhance people's participation in fashion, which will boost the development of China's fashion industry.
Chen Dapeng believes that the boundless network allows more fashion information and resources to cross, and more business forms can be realized.
The design potential and resource allocation capacity of China's fashion industry will be greatly enhanced.
Fashion is inherited from culture and will also create culture.
Absorbing traditional culture, refining new connotation and containing multiple values, Chinese fashion and oriental culture complement each other, and the way of dress and display are more and more sophisticated.
At the recently decorated ceremony of the Ming Rui dresses in Beijing's Gong Wang house, the model came in elegant wedding dresses or dresses.
The mosaic of the non heritage tide embroidery makes the whole dress more flexible and elegant. The combination of traditional artistic charm and Western expression techniques also gives the whole show a unique aesthetic feeling.
At present, China's fashion industry is drawing from several levels, such as value, aesthetics and technology.
Essence of culture
To strengthen the international expression of the overall clothing.
More and more enterprises are beginning to broaden their minds and seek inspiration and growth from culture and art.
Many domestic clothing brands have set up a living space integrating books, clothing, coffee and exhibitions to integrate "Aesthetics" and "art" into commerce, so that consumers can find more identities beyond clothes.
"Enterprises seek breakout of cultural connotation after breaking through.
From selling products, selling services to the final export culture, Chinese fashion is being developed more connotations. "
Zhang Qinghui said.
For more information, please pay attention to the world clothing shoes and hats and Internet cafes.
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