Why Is Farfetch Associated With NASH In Kangtai?

According to the world clothing shoes and hats net, in June 13, 2017: Cond e Nast Kangtai Nash's dream of self operated electric business did not wake up in less than a year.

The global fashion publishing giant has only made it in September 2016.

The location of the e-business website was re sold on the Style.com sold.

Farfetch, an electric provider, helped the latter to add bricks and tiles to the IPO, which is about to start. But it also reflected that the traditional publishing industry is still on the wane in the rapidly advancing digital era.

Farfetch is seeking a valuation of $5 billion, and the other details of Style.com's domain name, intellectual property, customer data and inventory, paction volume and so on have not been disclosed.

Cond e Nast

In a joint press release with Farfetch today, the two sides will combine the first class editorial content of Cond Nast Kangtai Nash with Farfetch's leading online luxury shopping platform to create a new "content and business" partnership.

Style.com has completely retired from the historical stage, and the website will jump to Farfetch website directly.

In 2000, Style.com became the official website of Vogue, and later became a light fashion website featuring fashion shows, fashion news, street pads and parties.

The website's fashion show was once a fast and comprehensive site for many fashion lovers to see and download pictures. However, in recent years, with the development of technology and social media, its publishing speed has been far removed from social applications such as Instagram, Snapchat, Twitter and so on, and even worse than live website nowfashion.com. Moreover, in the street shooting and fashion news, Style.com is highly coincident with Vogue.com, but it does not have the location of Vogue.com websites.

Style.com has also published a paper version of the same name since 2011. However, the magazine's life expectancy is very short, and it has been declared closed at the end of 2014, for self-evident reasons.

Style.com originally belonged to the Fairchild Fashion Media of Cond Nast Nast Nash, Kangtai. In August 2014, Fairchild Fashion Media and its Women "s s (Cond)" and "Qi" and other assets were sold to the company. It was not sold within the scope of the sale and returned to Kangtai, Nash, which was co sponsored by the American version of "Wei" and the director of the art director of Nash Shi.

In 2015, Cond e Nast Kangtai Nash announced the pformation of Style.com into an e-commerce website, and the original Style.com's content business merged with the US station of Vogue.com, the group's content website.

In September 2016, London based Cond e Nast International, Kangtai Nash international and Cond Nast U.S., headquartered in New York, jointly invested billions of dollars in Style.com Style.com, which was finally launched in Britain after several delays. However, analysts and industry members were looking down on their prospects early in the morning due to the lack of support from the large luxury brands that they had promised.

The website originally planned to land in the United States this year, but it has never done anything, and has been reported with dismal sales and layoffs.

In Cond's Nast International, Kangtai Nash international chairman and CEO Jonathan Newhouse, in an internal letter to the Style.com staff today, the performance of the business is far worse than group expectations. Therefore, after assessing the future of Style.com, we will make a strategic decision to terminate all business operations and to sell sub assets.

Now that Style.com has completely retired from the stage of history, the website will be directly pferred to Farfetch's website.

At the same time, the $100 million pformation of Style.com may be the most unsuccessful case in the history of fashion media.

Jos Farfetch, founded in 2008, is based on the unique positioning of the fashion brand, the independent retailer and the consumers. It is the most popular fashion supplier of Kangtai Cond Nast in recent years, Cond Nast.

According to the website analysis service provider Alexa's data, Farfetch is ahead of strong competitors such as Net-a-Porter and MatchesFashion.com in terms of website traffic.

In March 2013, Cond E. Nast International financing for the Farfetch round of Farfetch, which was $20 million, has since been involved in a round of financing.

After the F round of $110 million which was completed in May 2016, the luxury electric business has been raising funds of 304 million 500 thousand US dollars for 9 years, and the valuation has exceeded 1 billion 500 million US dollars. The main investors include Temasek Holdings Temasek Holdings, Eurazeo SA (EURA.PA), China's IDG Capital Partners, DST Global, DST, SA, and so on.

British Sky News quoted news reports at the weekend that Farfetch will soon invite investment banks to list in New York or London in the next 18 months and seek the highest valuation of US $5 billion.

However, it is obviously not very reliable to achieve this valuation in the short term without the support of strong acquisitions or new businesses.

In fiscal year 2016, Farfetch realized $800 million in GMV, an increase of 60% over the previous year, with an annual revenue of about $150 million.

According to the report submitted by the Farfetch company to the British companies registry, Farfetch UK Ltd. has recorded a loss of 28 million 700 thousand pounds in fiscal year 2015. The electricity supplier expects to expand its losses in 2016, but Jos Neves Neves revealed that its core business has already realized its basic profit in the four quarter.

For the rumors of listing, Jos e Neves will respond to IPO in the future. "This is undoubtedly the next financial milestone," but at the moment, we are concentrating on growth business, and investors are also fully supporting the business plan for the establishment of a unique technology platform for the global luxury industry. "Therefore, we have no timetable".

Now Farfetch has offices in 11 cities around the world. It operates 9 language websites, including English, Chinese, Han Wen, French and German. It sells more than 500 boutiques and boutiques in the world with more than 1200 employees.

This year, the platform is working with Gucci, Gucci, the most popular luxury brand in the industry, to test the industry-leading service in London for 90 minutes.

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The fate of Style.com's 75 employees, including the president Franck Zayan (Galeries Lafayette, the former e-commerce Department) and the fashion director Yasmin Sewell, were not known. Farfetch revealed that they would interview them before deciding whether to absorb them.

Farfetch and Cond ye Nast Kangtai Nash marriage

At the beginning of this year, Natalie Massenet Massenet, the founder of Farfetch's biggest competitor, joined the electricity supplier as the joint non executive chairman.

After today's deal, Cond e Nast International Kangtai Nash international chairman and chief executive Jonathan Newhouse has joined the electricity supplier board.

In a telephone interview with reporters in Tokyo, Jos e Neves revealed that Anna Wintour of Farfetch Natalie Massenet and Cond e Nast Kangtai Nash will join forces to solve the big problem facing the fashion industry -- how to successfully integrate content and commerce.

In the initial stage of cooperation, Cond e Nast Kangtai Nash will add Farfetch shopping function to the editors of the US version of Vogue and GQ, and directly drain Farfetch Farfetch.

The framework and scope of future cooperation between the two sides are still undecided, but the 340 million readers of Cond e Nast Nash, Kangtai, claim that the world's readers are undoubtedly coveted by Farfetch.

In recent years, Farfetch has actively adopted the acquisition of British elder class buyer shop Browns Fashion Fashion and its website, establishing and operating independent websites for third party brands, and strengthening cooperation with brands to accelerate business expansion.

In 2015, Yoox SpA and Net-a-Porter merged into Yoox Net-a-Porter SpA (YNAP.MI), becoming the industry leader.

Mytheresa.com, Germany, has also sold itself to the electricity supplier business, which is already an excellent US luxury department store Neiman Marcus Niemann Marcus.

Admittedly, the joint Cond Nast Nast Nash can make up for the short board of Farfetch content. Natalie Massenet, as Cond's Nast Nast, Kangtai's Nash's former fashion editor, has attracted the attention of consumers in fashion magazines as a textbook for luxury goods providers.

Style.com short life that lacks electricity supplier experience can be understood, because Cond e Nast Kangtai Nash is after all a publishing house, not a retailer. Investing in Farfetch, Rent th Runway, Vestiaire Collective and Moda Operandi does not mean that it is proficient in e-commerce.

With the closure of Style.com, the official launch of this month, the world's largest luxury group LVMH Mo t Hennessy Louis Vuitton SE LVMH.PA (LVMH.PA) Lu Wei Ming Xuan group's e-commerce platform under the name of Paris luxury goods department Le Bon Le is 24.

24 S vres has gathered a large number of fashion houses of LVMH SE, and has also introduced the mainstay of luxury brands such as Gucci Gucci, Balenciaga Paris family, Valentino Valentino Valentino, Prada Prada and Salvatore Ferragamo Ferragamo.

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