2018CITC China Clothing Custom Exhibition Invitation Letter

Time: 19-21 April 2018

Venue: Shanghai Expo exhibition hall

I. organization

Organizer: National Federation of textile and garment industry, Ling Shuo Group Holdings Limited

Organizer: Shanghai Ao Exhibition Service Co., Ltd. Shanghai Ling Shuo Exhibition Service Co., Ltd.

Co organizer: Shanghai Textile Association Sichuan Garment Industry Association

Beijing garment and textile industry association Chongqing Garment Industry Association

Guangdong Textile Association Hunan Garment Industry Association

Shenzhen uniform industry association, Jiangsu Federation of industry and commerce, garment industry association

Two, exhibition theme: new retail industry and new consumption experience.

Three. Exhibition background

Transformation, precision and efficiency

With the development of the "Internet +" era and the rise of personalized production, China's manufacturing industry, especially the garment industry, has launched a new wave of spanformation, especially in the field of key advanced apparel customization and personalized garment customization. CITC China clothing custom Exhibition In order to help enterprises spanform traditional business models, accurately tap new market trends, promote efficient operation of enterprises, meet consumers' growing individual needs, and popularize the new pattern of clothing custom consumption, we aim to build the first exhibition platform for China's apparel industry.

China's first clothing custom display platform - new form + new experience

　　 CITC China clothing custom Exhibition As the first comprehensive display and promotion platform for clothing and custom in China and even in the world, after 19-21 years of cultivation and accumulation, it will be newly opened in Shanghai Expo exhibition hall on April 2018, with an estimated size of 20000 square meters and 30000 spectators. CITC brings together designers, brands, manufacturers, custom shops, consumers and other industry chain participants to achieve effective linkage in the new industrial mode, forming an organic ecosystem of the garment customization industry, and promoting the rapid development of the new mode of "custom shopping", "new experience" and "new retail".

Three exhibition linkage promote the smooth spanition of traditional and modern marketing mode

CITC2018 will optimize the integration of industry resources on the basis of previous years, relying on the millions of professional precise audience data and information base accumulated by the organizers themselves over the years, more than 230 professional media resources, professional institutions, industry associations, all kinds of online and offline activities, and multi-faceted linkage to help garment enterprises to break the current downturn in traditional business models. At the same time, the sixth Shanghai international professional wear Expo and Shanghai international school uniform and garden dress exhibition will be held at the same time to form an effective, interactive and stable spanition between traditional and innovative marketing mode, so that the development of enterprises will be more steady and solid.

Four, the scope of recruitment: clothing, clothing custom business, custom platform, custom supporting service providers, etc.

1. simplified Customization: standard number production;

2. semi custom: a simple set of code in the quasi Edition (also called set number or package).

3. full customization: according to the requirements of customers or customers independently designed, size size for customers, matching exclusive version, with exclusive process, single piece production, including manual full customization and industrial full customization;

4. brand new clothing custom experience shop: Internet + mode experience, C2B/C2M/O2O Customization mode And other innovative business models.

5. garment customization system platform construction, all technology solutions.

Five, exhibition area division

1. quality clothing area: shirts, suits, vest, tuxedo, Qipao, windbreaker, leather, wedding dress, sweater, jeans, sportswear, etc.

2. fashion dress customization area: shoes, belts, neckties, bags and so on;

3. personalized DIY clothing custom area: T-shirt, graffiti shoes, children's clothing, etc.

4. clothing custom platform service area: C2B\C2M\O2O system, software, equipment and so on.

Six. Contemporaneous activities

1. second fashion customization Summit Forum

2. clothing custom lecture hall

3.2018 custom clothes T stage show / new product release Show

(adjusted according to the actual situation)

Seven, 2017CITC review

Time: 20-22 April 2017 Venue: Shanghai Expo exhibition hall

Exhibition area: the number of exhibitors exceeding 15000 square meters: over 100 spectators: 22135 times

The professional spectators from the USA, Japan, Korea, Holland, India, Malaysia, Burma, China, China, Hong Kong, Macao, Taiwan and other 13 countries and regions, the audience to the exhibitors of the accuracy of 86.7%, showing the professional advantages of CITC, to the maximum extent to ensure the effect of exhibitors.

During the exhibition, all kinds of activities were splendid: the costume custom Summit Forum, the costume design competition, the exhibition of exhibitors and new products, the trial application and the video live broadcast were dozens of activities. 89.3% of the audience expressed their willingness to visit the next exhibition.

Eight, promotion and buyers invitation scheme

1., the professional market team of nearly 20 people, through the powerful public magazines, newspapers, websites, television, advertising in a strong propaganda lineup, widely promote exhibition information, to achieve the aggregation of information dissemination; and domestic and foreign clothing mainstream media, fashion, finance and other cooperation, to help enterprises to maximize exposure.

2. increase the scope of comprehensive promotion through new media such as WeChat and micro-blog, so as to achieve continuous communication between exhibitors and spectators online and offline, and promote business cooperation.

3. close cooperation, interaction and interaction with high-end life and consumption clubs, luxury media and mass organizations in the community; and establish information cooperation channels with major associations at home and abroad;

4. through one to one telephone invitation, SMS, mail delivery, and exhibition publicity materials, one to one invite professional demand side to come.

5. planning different kinds of static and dynamic activities such as clothing customization through exhibition platform, to meet the diversified needs of different stages of development, to provide a high-quality multi-dimensional promotion platform for brand strategy release, product display and opinion sharing.

Nine, charging standard (corner booth plus 500 yuan)

Sign up immediately and sign the contract to enjoy the early bird price discount.

Ten. Organizing committee's contact method

Shanghai Ao Exhibition Service Co., Ltd. (Ling Shuo Group Holdings Limited, member enterprises)

Address: 19 floor, Nankai building, 1332 Lu Jia Bang Road, Huangpu District, Shanghai.

Chen Xiaobin (SIR)

Mobile phone: 159-0216-9599 phone: 021-61158191-809

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