• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Prada Market Share Will Shrink

    2017/6/19 11:07:00 62

    Luxury GoodsPradaGucci

     Prada

    According to the world clothing shoes and hats net, the past three years

    Luxury goods

    The worst performing luxury group

    Prada

    SpA (1913.HK) Prada group's virtual high share price plunged nearly 20% in the past month, and UBS AG (UBSN.VX) UBS's report on Thursday once again gave it a heavy blow.

    In its report, UBS pointed out that the Italy group's share price rose from a low level and was mainly stimulated by the rebound in China's luxury market. However, the bank believes that the fundamentals of Prada group can not support its current share price, so its "sale" rating is maintained. The target price is raised from HK $19.5 to HK $20, which is equivalent to 24 times earnings.

    For the previously known Prada group known as digitalization and improvement of product and store concept, UBS said it was too early to get results, and faced with its main competitors in the market.

    Gucci

    Gucci's strong recovery and competition, Prada group's market share has a continuous downward risk, so the bank lowered Prada's 2016 fiscal year interest rate pre tax profit forecast of 2%, an increase of 1.5% is expected.

     Prada

    Prada group has plunged nearly 20% in the past month, the worst in the industry, and the worst performance in the industry.

    In June 2015, Prada group struggled under the HK $39.5 issue price due to the decline of luxury goods market and its low performance. In early 2016, it was below the psychological price of HK $20 and the lowest target price of investment bank.

    In the second half of 2016, the terrorist attacks and the devaluation of people in many European countries showed signs of a strong rebound in China's luxury market. As a result of this stimulation, the luxury industry companies generally showed signs of improvement. The share price of Prada group also began to rebound at the end of August. Even after the bad annual performance in April 12th, the share price continued to rise, and it was very close to the issue price at the end of April, but it finally had a long way to go before the issuing price threshold.

    For the past year, Prada group's share price has been helped by individual brokerages, European banks have cut interest rates, and brokerages have increased several waves of luxury industry in Italy. No Agency, a research and consulting agency of UBS and fashion industry, has always warned that Prada's fundamental roots can not support its upward trend.

    Tang Xiaotang, founder of No Agency, has always said that for the most important Chinese consumers, Prada lacks the "killer package" products such as "killer bag" at the beginning of the listing. Besides, it lacks the strategy of "high marketing and high return" for the Chinese market, and the relative competition has no sense of Prada in China's fashion show, large-scale exhibition, celebrity endorsement market activities.

     Prada

    Prada Group sales briefly surpassed Gucci Gucci brand and promoted to Italy's largest traditional luxury goods company.

    Prada family successor Miuccia Prada Bianchi and husband Patrizio Bertelli revived the family brand in the late 1970s, and the group of two people jointly established in 2011 landed at the Hongkong stock exchange to reach the peak of the brand.

    However, the group was exposed for 9 months, and 1/3 executives fled. In recent years, the market has repeatedly questioned the management style of Patrizio Bertelli and Miuccia Prada couples. The Miuccia Prada born in 1949 and Patrizio Bertelli born in 1946 are 68 and 71 years old respectively, and two are the chief executives and creative directors portfolio of the oldest industry in the luxury industry. Until the beginning of 2016, Chanel SA Chanel CEO Maureen Maureen was fired, and its "oldest combination" was replaced.

    After Gucci Gucci launched young designer Alessandro Michele as creative director, the pformation of the brand was considered a model for the luxury industry. In recent quarters, Gucci Gucci's performance was also called "impossible miracle".

    As a brand belonging to Italy, Prada group's "oldest combination" is naturally compared with Gucci Gucci's Marco Bizzarri&Alessandro Michele "high two person group". Many industry analysts believe that Prada group should emulate Gucci Gucci and change core management as soon as possible.

     Prada

    Prada group, Prada and Gucci brand changes in comparable / fixed exchange rate over the past 4 years

    Whether the industry analysts compare Gucci Gucci and Prada group, or UBS's latest report thinks that Gucci Gucci will reduce the space of Prada group, because in the open market, Gucci Gucci and Prada group are the most close, while Italy brand has been avoiding the open market.

    Gucci Gucci has been in the doldrums for 2014 and 2015 years. It also made Prada group's net sales surpass Gucci Gucci brand. In the 2014 fiscal year, it was promoted to a traditional luxury group in Italy with a slight advantage of 16 million euros.

    {page_break}

    However, at the end of 2014 and early 2015, after the replacement of two core management levels by Gucci Gucci, the performance of Gucci Gucci and Prada group ran counter to that: in the 2015 fiscal year, Gucci Gucci resumed growth, while Prada Group recorded a double-digit comparable sales slump. In the 2016 fiscal year, Gucci Gucci became the best performing brand in the traditional luxury industry, while the group was the worst performing group, the group fixed exchange rate sales fell 9%, and the Prada brand fixed exchange rate fell 10.3%.

    In the 2016 fiscal year, Gucci Gucci brand sales amounted to 4 billion 378 million euros, Prada group only 3 billion 139 million euros, two years to 1 billion 250 million euros.

    Gucci Gucci parent Kering SA (KER.PA), general manager of Kai Yun group, Jean-Fran OIS Palus, at the first quarter results of the group's end of April, said that the soft luxury market has improved significantly, but not all brands have improved. Therefore, for large brands, it is now an opportunity to win the share of local customers in Chinese consumers and mature markets.

    At the end of May, at the industry summit held in Lisbon, Portugal, the financial times reiterated the view that the market had become more difficult and the economy slowed down. The market share would rely more on competing competition rather than on the natural growth of the economy as a result of economic growth.

    Compared with the pragmatic attitude, administrative efficiency and product innovation ability of Gucci Gucci, Prada group did not have the ability to assess the situation in three points of the earnings report.

    Continue to create an unparalleled innovation and quality "and" enhance the online image and enhance the digital environment in the store. "However, the core competitiveness of the leather products has been highly criticized, and the ability to launch new products is even more acute. In addition, the Prada brand of Prada is also in short supply on the Chinese social network. As for the online image and sales, the group's wholesale sales in 2016 account for 16.1%, while the online business is mostly wholesale business and the wholesale business is limited. Even the explosive growth of its online business has made a limited contribution to the group, and the current online growth of the retail industry is usually replaced by the ability to sacrifice physical stores. In the earnings report at the end of April, Prada group said that the company will" uphold its unique tradition and creativity. "

    The streamlined cost structure in the annual report of Prada group may be the only effective pformation currently available to the group, but it may also have a negative impact on the group's sales ability.

    Tang Xiaotang, founder of No Agency, said that for the luxury industry, its most valuable brand is its own brand value compared to Louis Vuitton Louis Weedon, Gucci Gucci, Hermes Hermes, Prada Prada brand, and the sluggish performance in the past three years will also reduce its brand value and goodwill, "simply speaking, Prada is not worth its product price tag".

    More interesting reports, please pay attention to the world clothing shoes and hats net.

    • Related reading

    婭麗達成長紀錄片:理論與實踐并行,匠心共成長一道

    Enterprise information
    |
    2017/6/18 22:14:00
    55

    lanvin該如何“抗衰老”?

    Enterprise information
    |
    2017/6/18 12:38:00
    56

    The Business Mode Of Fast Fashion Zara Is Still Unique.

    Enterprise information
    |
    2017/6/18 12:21:00
    51

    Looking At The New Retail Road Of Yue You From Many Angles

    Enterprise information
    |
    2017/6/17 14:49:00
    31

    Sharp Improvement In Profitability Is Still Not Expected.

    Enterprise information
    |
    2017/6/17 13:56:00
    46
    Read the next article

    Next Will Launch Its Own Brand In August.

    Nex, the most profitable clothing retailer in the UK, will launch a new self run brand in August, which will be led by Gemma Metheringham, creative director of Next Label department. The market did not give a positive signal to the launch of the new brand. On the contrary, the group was downgraded by Credit Suisse Credit Suisse on Thursday.

    主站蜘蛛池模板: 美国农夫激情在线综合| 人妻大战黑人白浆狂泄| 久久国产色av| 高潮毛片无遮挡高清免费| 毛片免费在线播放| 国内精品在线视频| 免费毛片在线视频| www.日本高清视频| 玉蒲团之偷情宝典| 岛国免费在线观看| 免费人成网站在线观看不卡| h成人在线观看| 精品久久欧美熟妇WWW| 好男人视频社区www在线观看| 国产一级一片免费播放视频| 五月婷婷在线免费观看| 69堂在线观看| 波多野结衣456| 国产精品成人久久久| 亚洲欧洲第一页| 99在线精品免费视频| 欧美疯狂性受xxxxx喷水| 国产精品久久久久影院| 九九九国产精品成人免费视频| 两个人看的www免费视频| 最近中文字幕电影在线看| 国产剧情在线看| 久久精品99久久香蕉国产| 成人午夜性视频欧美成人| 欧洲精品一区二区三区| 国产精品亚洲一区二区三区在线观看| 亚洲av无码一区二区三区不卡 | 手机在线观看一级午夜片| 加勒比精品久久一区二区三区| a级国产精品片在线观看| 欧美日韩亚洲一区| 国产成人一区二区三区高清| 久久综合九色综合欧美狠狠| 黑人粗长大战亚洲女2021国产精品成人免费视频 | 美女张开腿让男人桶爽国产| 好男人www社区|