Hiderwater: New Baroque And Street Fashion "Rose Kiss" Will Appear In Shenzhen Costume Fair.

Hiderwater belongs to Shenzhen Hai Hai Garments Co., Ltd., is the original clothing brand created by Liu Haitao, the designer of Tsinghua University after 90, at the end of 2013.

The style combines the New Baroque and street fashion, the unique and unique art of printing and retro exquisite peen embroidery, which distinguishes the brand from a variety of traditional fashions. At the same time, it always advocates the spirit of "elegant self-confidence, advocating freedom and loving art".

Since its establishment, Hiderwater has 5 independent stores in Shenzhen, and has trained a large number of loyal fans.

We have deep cooperation with the top buyer buying platform D2C, PlayLounge and so on.

Famous artists Sheenah, TFboys, Chen Xiao, Tan Songyun and others all wore Hiderwater costumes to appear in the media.

Designer brief introduction

Liu Haitao, founder of brand, Tsinghua after 90

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Undergraduate studying in the information art design specialty of Tsinghua University, because of his passion for fashion, he taught himself fashion design, and then sent him to the graduate student of fashion design in Tsinghua University.

In 2011, he was invited to visit Milan men's clothing week by GUCCI group.

In 2012, the "smart couple clothes" was taken as the first collection of smart clothes to stay in China. CCTV10's "science and technology light" special report.

In 2013, he gave up the postgraduate professional admissions notice of Saint Martin Fashion College in England and switched to the creation of personal brand Hiderwater, serving as the brand CEO and creative director.

In 2017, the smart dress series "making sound Chaos", which was created by postgraduate students, was retained for the first time.

Dialogue brand

Q1: summarize your brand in one sentence?

Hiderwater: Dress elegantly.

Q2: introduce the design concept, style and positioning of the next brand?

The meaning of Hiderwater:Hider is that "the concealer" is combined with the smart water to turn out the cultural concept of "low profile and advocating freedom".

We have been committed to applying the classical Baroque elements to modern fashion women's clothing. The distinctive and distinctive prints and embroidery patterns have always been the core of brand design.

The crowd is positioned in young women who love art and do not want to drift with the tide and have their own independent thinking. The brand itself also has the unique quality of "independent individuality, advocating freedom and art".

Q3: what are the themes of this exhibition? What are the highlights?

Hiderwater: This is the first time we have participated in the Shenzhen Clothing Fair. We have brought a new series of Hiderwater2017 autumn and winter.

This is the first public appearance of the whole series in addition to the internal order section of the brand, so it is well worth looking forward to.

The theme of this season is "kiss of the rose". My inspiration comes from stained glass in medieval Gothic cathedral, and the biggest highlight is our continuous exploration in technology and style. On the basis of original printing, embroidery and PEG beads, modern art has been used to make classical artistic elements better commercialized and fashionable. This is also what I have been insisting since the establishment of my brand.

The newly developed jeans, sweaters, and double faced items have injected more modern elements into the original brand style.

Q4: a brief introduction to brand new season design?

Hiderwater: the latest season is the eighth season since I founded the brand. It can be said to be very important to me.

Hiderwater color jump and very abstract printing is just the favorite of brand fans. At the beginning of the brand creation, we quickly identified the brand's unique location by the original printing with fashionable personality and artistic sense.

But when I finished the fifth quarter (that is, 2016 spring and summer), I began to realize that my product line needed new technological elements to join. As more and more styles were faked by the market, I began to think about how to make my products more difficult to copy while maintaining the fashionable style. So in the sixth quarter, I began to add a lot of products.

The handicraft technology such as bead and bead, at the same time original creation "bead piece printing" this fresh printing technique applies to my series.

The theme of autumn and winter 2017 is the kiss of roses, inspired by the painted glass of Gothic church. I will use this series to redefine the elegant woman wearing Hiderwater, adding a combination of modern city and street fashion on the original artistic style, which can bring new surprises to fans.

As the eighth quarter of the brand, this is an integration of my experience accumulated in the first seven seasons, and it is also a psychological adjustment of "reshuffle the cards and start again".

In this season, we launched 8 bands, a total of 180 SKU, and also set the highest single quality brand ever.

Besides brand winter clothes, sweaters, baseball blouses, jackets, semi skirts and coats, we have also joined the categories such as double-sided shirts, sweaters, cowboys and so on.

Q5: the theme of this exhibition is "cross border integration and exquisite life". How do you view the relationship between fashion and life?

Hiderwater: I think fashion is an inseparable part of people's lives today. Especially today's urban life, no matter what occupation, it is hard to say that we are not influenced by fashion.

But on the contrary, fashion can help us to live a better and more refined life, which is why I chose to become a fashion designer at the beginning.

I think designers should not only put their talents into practice, but also have a sense of mission towards the development of society and the times.

I often think about how to make the women of the general public more beautiful and refined by their own design.

Q6: in a word, what is your view on fashion?

Hiderwater: the history of "alternative" personality "fashion" classic.

More Hiderwater highlights, please pay attention.

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