President Jogging Shoes And Jimmy Lin Cooperate In Depth To Upgrade Star Marketing

The domestic sports brand market is booming as the market recovers.

After years of accumulation, the president's jogging shoes brand is leading the development of the industry as a leader. It has become the focus of attention.

In the market of the shoe and clothing market, a new road of unique development has been explored. The operation system supported by product innovation and marketing upgrading is showing great vitality. The brand construction is deeply cooperation with star Jimmy Lin, and the marketing is upgraded in an all-round way and entered the fast lane of development.

President jogging shoes brand signing Jimmy Lin opens the curtain of Star Marketing

In the first half of this year, President jogging shoes brand signed the famous Chinese pop star Jimmy Lin as brand spokesperson according to market development needs and brand marketing needs.

Once the news came out, people in the industry looked up.

As we all know, Jimmy Lin as a multi life star, not only has outstanding achievements in performing arts and music, but also has outstanding performance in the field of motor racing. Jimmy Lin's versatility and his pursuit of an excellent attitude towards life are highly consistent with the brand concept advocated by the president's jogging shoes brand "not only classic, but also striving for excellence".

According to the sources, the three sides were highly consistent. After a short period of communication and coordination, the strategic cooperation relationship was established.

Starting from endorsement cooperation, not just brand endorsements,

Jimmy Lin's healthy image will be added to help brand marketing.

From signing endorsement to sponsoring Ping team and deep cooperation with Jimmy Lin

In July 1, 2017, China's first Le Mans LMP3 prototype racing FRD LMP3 SERIES speed vanguard series was opened at the Shaoxing international racing stadium in Zhejiang. The signing ceremony of the presidential jogging shoe brand and spokesman Jimmy Lin was also held in the same period.

As a special sponsor of the "flat riding team", the president jogging shoes brand provides tailored exclusive competition shoes for the team to compete in the speed pioneer series.

The president's jogging shoes business partners and dozens of media witnessed this exciting moment. At the signing conference, President jogger shoes and Jimmy Lin together pressed the ball that marked the deep cooperation between the two sides and opened a new cooperative journey.

Jimmy Lin and the main members of the team wore the presidential jogging shoes to create their exclusive combat boots, causing media attention. Jimmy Lin took the initiative to show his feet and show his exclusive combat boots.

Hu Yiqiang, President of jogging shoes brand marketing, said: "our cooperation with Mr. Jimmy Lin is not just a brand endorsement level. The sponsorship of Ping Ping team to create exclusive combat boots is a deep cooperation attempt. In the future, the deep cooperation between the two sides will be more extensive."

In response to questions from the media, Jimmy Lin said that the cooperation between the two sides will be deepened not just for what you see.

Tailor exclusive products for fleet and upgrade Star Marketing

At the Zhejiang international circuit, the driver of the flat riding team wears.

For the team's exclusive combat boots to speed up the avant-garde series.

In order to create exclusive products, the president's jogging shoes brand technology research and development center concentrates on strength, professional argumentation from various aspects such as design, function, material, science and technology, so as to ensure that the equipment quality of the contestant's hands is excellent, the fashion is fashionable, the red main base and the team's robe are coordinated and beautiful, this exclusive product has been highly praised by the team members, Jimmy Lin is trying on the spot, and even said, "it feels great!"

Through endorser's brand communication to the spokesman's racing team sponsorship, and then to the exclusive equipment building, the president jogging shoes brand has stepped out of a different road from the star marketing, upgrading the Star Marketing in an all-round way, pushing the marketing of stars and brands to deeper cooperation and opening up a new marketing mode.