Fast Fashion Teddy Will Expand Overseas Market

According to the world clothing shoes and hats net, Italy

Apparel manufacturer

S.p.A. released its 2016 financial data, with sales amounting to 622 million euros, an increase of 10.4% compared with the same period last year, reaching the highest profit level in five years.

But this is from Italy Rimini (Rimini).

The ambition of the company is much more than that. Teddy S.p.A. aims to achieve sales of 9 billion in 2019.

Teddy S.p.A. was founded in 1961 by Vittorio Tadei, and was engaged in the production and sale of knitwear in the early days.

After years of 50 development, it has gradually grown into a small success fashion fashion manufacturer.

Teddy S.p.A. currently operates four brands, namely:

Terranova: it is a young, inexpensive, stylish and convenient clothing brand. The product line includes men's wear, women's wear, children's wear, accessories and underwear. At present, there are 446 stores in 40 countries, and an e-commerce channel in 16 countries.

Rinascimento: positioning for exquisite, sophisticated women's clothing brand, product line for women's wear and accessories, mainly through wholesale and e-commerce channel sales, products sold in 90 countries, annual sales of about 500 million, and in 28 countries to open e-commerce channels;

Calliope: it is positioned as a modern, stylish and fast fashion brand. The product line includes men's wear, women's wear and accessories. There are 85 stores in 20 countries around the world.

Miss Miss: Women's clothing brand, which is positioned as mashup style, is mainly sold through wholesale channels.

Teddy S.p.A. core financial data for 2016 are as follows:

The total sales volume of its brand is 2 billion 200 million euros, of which about 70% of the sales revenue comes from the franchisee.

Sales revenue attributable to Teddy group was 622 million euros, an increase of 10.4% over the same period last year.

EBITDA (profit before interest tax depreciation and amortization) was 95 million 900 thousand euros, an increase of 15.8% over the same period last year.

As of the end of 2016, there were more than 9000 brand integrated stores and 36 Rinascimento independent brand stores, 600 Terranova and Calliope independent brand stores.

Group CEO Alessandro Bracci told Italy media Il Sole 24 Ore "24 hours Sun" interview: "compared with some mainstream fast fashion groups around the world, Teddy S.p.A. S.p.A. is still very small.

But our sales growth has shown great potential. Our goal is to achieve annual sales of 9 billion in 2019.

The group will continue to expand more space in Italy, but we will also focus more on overseas markets.

In 2016, our exports accounted for 52.6% of total sales, and this proportion will continue to increase rapidly in the next few years.

Bracci is aware that there are so many uncertainties in the world's economy, finance and geopolitics that enterprises can not intervene in these factors, so they can only focus on changes in the industry and strive to achieve the ultimate goal in their own industries.

He said: "people's consumption habits are changing.

On the one hand, many people are shifting their personal or family budgets from clothing consumption to health care. This is a major trend, which applies to all segments of the clothing industry, whether it's fast fashion or luxury goods.

On the other hand, more and more shopping centers have multiple functions, enabling consumers to achieve one-stop shopping.

In addition, e-commerce and diversified sales channels are also constantly affecting consumers' consumption patterns and habits.

Therefore, in order to adapt to many industry changes, Teddy S.p.A. has also made corresponding development plans for the future.

In 2017 and 2018, Teddy S.p.A. will add children's wear product line under Calliope brand.

In addition, 2017 new stores will be opened in the year of 100.

Alessandro Bracci said: "we will continue to invest in logistics, technology and e-commerce channels.

In addition, more funds will be used for developers of franchisees and end customers.

In addition, we will also invest more in personnel to realize the dream of Teddy S.p.A. creating Vittorio Tadei to open Teddy500 (meaning to be an enterprise that can operate 500) and to cultivate more talents who can promote the development of enterprises.

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