Hand In Hand With The Original Brand, Baima Clothing Procurement Festival On The "Along The Way".

In August 20th, "New Silk Road, white horse first" 2017 Guangzhou white horse.

The white horse clothing market opened in Guangzhou.

This clothing festival breaks through the previous localization mode, focuses on developing international fashion channels, and introduces the resources of the global garment industry. The participation level of original design forces at home and abroad is the most recent.

The white horse clothing market is one of the most influential professional clothing markets in China.

Guangzhou white horse clothing procurement festival was born in 2007. It pioneered the leading garment industry in the whole country, which led the professional apparel market to undertake the large-scale garment procurement Festival. It has become a comprehensive trading platform integrating industry business communication, fashion new product release, supply and demand channel docking and e-commerce development.

New Silk Road, new idea, original brand incubator

Guangzhou, the starting point of China's Maritime Silk Road.

Under the guidance of the "one belt and one way" initiative, more and more overseas resources are actively seeking support from domestic strength brands.

This coincides with the mission of the white horse brand incubator.

Over the past 20 years, Baima clothing market has cultivated many well-known fashion brands including Kaiser, Gloria, duo and so on.

In order to speed up the process of going out, the white horse joined hands with 4 well-known units at home and abroad, including the Thailand textile printing and dyeing industry association, the Georgian Hualing Tbilisi maritime business square, the internationally renowned fashion information group Trendstop, the fashion trend platform Shenzhen Rui fashion RAISE, and reached a strategic cooperation alliance with Alibaba.

Striving for more international fashion resources and e-commerce platform resources.

Every year, the white horse will select the top ten brands of every session by examining the overall strength of brand building, channel promotion and original design.

This year, the ten top brands are: Shi Suo, Yi Li Yi, Greta, Xin Lan Jin, T-STAGE, Paul Simon, HALF STEP, Redil Heng, GX, Jen ran.

On this year's clothing festival, the famous clothing brand "Kaiser Kaiser" also appeared in a grand appearance, opening the new product conference of Kaiser 2018 spring and summer.

The first Chinese women's wear took off from the white horse and returned to her home in the good day of the opening ceremony of the festival.

New wholesale, new retail brand fusion channels

In recent years,

Constantly upgrading, all kinds of original designer brand competition, the cross boundary compound sales emerge in endlessly.

In 2016, Baima took over the leather goods leading item "the Sino Hong Kong Leather City" and the "one horse clothing square" separated from the Sanyuanli business circle in Guangzhou. It realized the all-round development of products from single category to clothing, shoes and bags.

Under the situation of flat channel and big electricity supplier, Baima is observing the draught in the market trend and creating the industrial chain collection mode of "design, R & D, manufacturing and brand integration". Taking the lead of the leader, the white horse takes the lead in exploring the efficient path for the professional market products to enter the retail terminal directly.

In July of this year, BRAND MARKET ORIGINAL OLLECTION, the first retail terminal of BM original collection hall, opened in new mileage Plaza, Changsha, Hunan.

The original collection hall of BM is the blockbuster of the new wholesale and new retail business.

Through mining the resources of suppliers and channels, integrating domestic and foreign high quality original brand resources, we provide consumers with fashionable products including clothing, bags, shoes and caps, accessories and other rich products.

At the same time, from the aesthetics of life, integrating into the complex experience of fashion salon, flower art, book bar, coffee and so on, the first month of the shop was warmly praised by the high taste urban elite.

New image, new trend, pformation and upgrading, first horse.

"2018 global designer fashion trend conference" is undoubtedly a highlight of Fashion Festival.

In the innovative design of the L double show stage, many famous domestic designers and cutting-edge original designer brands have contributed their understanding of the fashion trend together, so that they can win the full hall with amazing effect.

The opening ceremony attracted more than 20 fashion designers to come live, which brought a wave of youth to the procurement Festival.

On the Internet platform, fashion designers broadcast live events to the world fashion buyers, and broadcast the new fashion ideas of white horse to the world.

And one of the representatives of garment market and famous textile and garment enterprises is the first "one belt" along the "Silk Road sharing" and "win win win win".

The professional market development forum actively advises and seeks to find a joint point for the development of textile and garment specialized market and "one belt and one road" construction.

With the deepening of upgrading, brand soft power has become the focus of attention.

This summer, the white horse has been implementing the upgrading and upgrading of the stadium.

The annual total optimization and introduction of more than 100 new brands, the "original design of the first hand sourcing" has become an important selection criteria.

Yang Yong, deputy director of Guangzhou Business Committee, highly recognized the importance of white horse in the pformation and upgrading of the garment industry in Guangdong.

Qian Jin, vice chairman of the Circulation Association of China Textile Industry Federation, said he hoped that the white horse would make persistent efforts to drive more professional markets and clothing brands to actively seek change and actively innovate, and comprehensively promote the construction of the entire apparel industry chain.