New Challenges In The Field Of Electricity Providers: Wal-Mart WAL-MART Cooperation Google Launched Voice Shopping

According to the world clothing shoes and hats net,

The biggest retailer, Wal-Mart Stores Inc. (NYSE:WMT), continues to challenge the Amazon.com Inc. Stores (NASDAQ:AMZN) Amazon in the field. Its latest move is the announcement on Wednesday and Google Inc. Google launched the voice shopping project in September.

What is WAL-MART's voice shopping?

Consumers can purchase orders through WAL-MART online shopping platform Google Express, using the way that consumers can issue orders through the Google Inc. virtual assistant Google Assistant installed on mobile phones or Google Home speakers.

The new project is Amazon's virtual assistant Alexa and speaker device Echo.

WAL-MART management analysis:

The above news is WAL-MART electric business leader Marc Lore released by blog, Marc Lore is the founder of Jet.com, Jet.com was purchased by WAL-MART at a high price of $3 billion 300 million, Marc Lore also joined WAL-MART, and is responsible for WAL-MART's e-commerce business.

Marc Lore says, along with

As an important part of daily shopping, Google Inc. Android's Google system is the mainstream running system of smartphones all over the world.

The cooperation between the two companies will provide more products and personalized choices for smart phone users. The two sides will also share data so that consumers can buy them more quickly.

Industry background:

According to research firm eMarketer, Amazon's Alexa and Echo devices control 72.2% of the voice shopping market in the United States in 2016, and it is the absolute king; Google Home has another 22% of the market.

Amazon and Google almost monopolized the entire share of the voice shopping market in the US.

Why does WAL-MART issue voice shopping projects?

The biggest threat facing traditional retailers is the pformation of consumer shopping channels. In this process, Amazon is the biggest promoter and the biggest beneficiary.

Represented by WAL-MART

At present, a lot of money must be invested to promote digital pformation through investment and acquisition. Even so, it is difficult to shake the position of Amazon in the field of online shopping, which is the result of slow pformation of traditional retailers.

Therefore, when a new shopping mode appears again, WAL-MART does not want to lag behind again. Google has enough technical capabilities and continues to invest in technology. This cooperation with WAL-MART technology companies in a certain field can not only reduce investment, but also make new attempts at the first time, of course, the best result.

More attention should be paid to the world clothing shoes and hats net.