2017 Nuo Nunu&Nono Zhang En New Conference On Women'S Wear
In August 25th,
Autumn in Guangdong fashion week 2017
Under the fashion curtain, the original designer brand was created by 90 after designer Zhang En.
Don nunu&nono
With unique personality design and tailoring, the eyes of all guests and media daring to be distinguished: the materials developed by natural materials, the three-dimensional cutting with restrained and innovative, and the elegant classical French style details. Nunu&nono is good at linking art and fashion with abundant creativity, and seeks inspiration in visual art and stereoscopic structuralism.
Crossing Nuo means crossing dreams and keeping promises.
Nunu&nono, the 4 n letters are pliteration from the word "en" of designer Zhang En. There are various possibilities to express the brand.
On the night of the big show, the new products of Dun nunu&nono2017 autumn and winter were mainly divided into three main lines: the first champagne, the camel, the middle black, the gray, the heavy evening dress.
This is especially good for breaking the traditional light evening dress: boldly matching T-shirts with evening dress, comfortable and elegant combination, allowing women to be freed from the cumbersome design, instead of the simple outline, explaining the modern less is more's gentle elegance.
Designer Zhang En believes that beautiful women tend to be introverted and clinging in dressing up. It's as if they are in love with fashion. They pursue comfort, luxury, perfection and passion, and pursue the delicate balance with each other.
"
Semi custom
"So that the elegance of a garment can be pferred.
Designer Zhang En often laughs and says that he is talking about a long love affair with every piece of fabric.
Because of the development, research, design, production and tailoring of cloth to wear a complete dress on the model, she has invested a lot of time and effort.
She hopes that nunu&nono will uphold the delicate and elegant atmosphere and tone of the brand, do not stick to the rules, and be able to pass happiness to everyone through every piece of clothing.
However, fashion products always give people the impression that they are an established choice. As a daily dress, it seems unlikely to become the carrier of "independence and self persistence". However, the concept of "semi customization" introduced by Zhang En has fulfilled the mission of "turning elegance into a constantly changing attitude".
Semi customizing is more common in jewelry industry, especially in expensive diamond and Choi Po series. Customers can choose what they like in the established model, and then combine them with the established technology to complete the exclusive personal service.
The custom of fashion is mostly about cheongsam, Western-style clothes, evening dress, etc., which require very high personal size design.
The semi customizing of the nunu&nono is the day-to-day clothing that dares to ignore the custom market and creates a more personalized daily mobile wardrobe for modern urban women.
In short, when you come to dor nunu&nono, customers can make a more simple and direct way to customize the basic daily items you have selected, choose your favorite color, fabric, neckline style, skirt range, and so on. Of course, there will be a special designer to accompany and give professional advice in this process - after all, the favorite is not necessarily suitable. This requires a best balance.
The three new products of nunu&nono are inspired by the designer Zhang En's observation of the current situation of busy urban people.
She believes that people seem to work every day, live at three points, but forget the most memorable joys and sorrows of life.
The second series represents struggle, the color of black and gray represents the color of excessive life; the third series is the spirit of freedom and equality, and the two opposing spirits are constantly confronting, ultimately laying the right attitude towards life, freedom and equality.
Zhang En hopes that nunu&nono will pass on every dress to the modern female with a grace, fashion and artistic atmosphere.
Making clothes is a story about dreams.
In October of this year, Zhang En will take Dun Nuo nunu&nono, representing Guangdong province to participate in the twenty-second Macao costume festival.
This is a joint exhibition of four designers from Guangdong, Hong Kong, Macao and Taiwan. Zhang En was recommended by the Guangdong clothing and apparel industry association and the Guangdong provincial Designers Association, representing the high quality of Guangdong's clothing design.
You know, in the past, the designers who have jointly participated in the four sites have been awarded the gold top award of China fashion design. This is for young Zhang Enlai that it is a strong bar to gain the strength of the industry.
As a forerunner of implementing the concept of "semi custom", Zhang En's team focused on the Macao fashion week in September. The keynote will be slightly different from the fashion week in Guangdong. Macao will use a lighter shallow camel and gray to remove the black and white tone of Guangzhou, presenting a more conceptual concept.
Zhang En is always modest when he is praised as "90 beauty designer and original brand". She says she just listens to her inner real call from beginning to end. Making clothes is a story related to dreams, and dreams are the most intense desire in the heart.
"I'm afraid of some complicated clothes. It makes people dress like circus. I used to feel like I couldn't find clothes to wear." Zhang En complained with grin.
Yes, in China, it may take a long time to tell you what is the advanced fashion High Fashion in a simple but not easy way to wear. But Zhang En has achieved good results in only 2 years.
Since the establishment of nunu&nono in 2015, 70% of its customers come from semi custom services. This shows that young women in China accept and love this tunability and concept.
As shown by the stunning evening ceremony at the fashion week in Guangdong: Zhang En boldly broke the traditional gorgeous dress with our white T-shirt, interpreted a young evening dress, and wore a white T-shirt with trailing petal skirts, which is simple and elegant. This is a typical example of nunu&nono.
By the way, the display of the nunu&nono show can be seen at the Hi department store counter in the good Plaza, which is another detail of the nunu&nono's integration with the international brand.
Zhang En is always excited about his entrepreneurial experience.
"I remember when I was interviewed by someone else's office to gather people together, we started looking for places to integrate upstream and downstream supply chains.
A month later, we opened a shop in the hi department store in Guangzhou's good Plaza. From the design to the sample clothing, we made a ready-made garment.
I remember very much that our whole company was off duty at 12 p.m., and the creative garden at the office was lighting the lights on us.
Yes, unremitting efforts have the qualification to start. Zhang En is well versed in this principle and boldly moves forward in trial and error.
Beauty is not the summit. Only design and culture can be passed down.
Zhang En, a graduate of Wuhan Textile University, is a designer. She believes that her occupation is a pleasant mood and a career of beauty and attitude.
If you think she is running a brand after being famous now, it's a big mistake.
After graduating from college, Zhang En continued to study. He returned to Italy for six months and went back to study in Tsinghua EMBA. After graduation, he went to Graduate School of law, Hunan University, and was taught by Mr. Yu Dan.
Her performance is in line with the modern popular Internet motto, "even harder than you are better than you!"
In October 2015, we created our own brand nunu&nono. In 2016, we won the most growth award in Guangdong province. In August 2017, we won the top ten designers in Guangdong.
Zhang Enlai said that the completion of every garment is not only the completion of a job, but the perfect interpretation of passion.
She believes that beauty is not the right answer. If we fail to see the summit, only design and culture will be worth pursuing and continuing.
Of course, we need enough skills to pform dreams into useful things so that we can share them.
Zhang En's childhood dream was to be a fashion designer. When she was a child, she had many Bobbi dolls, and these dolls became her exclusive models.
At that time, everyday entertainment was to make clothes for dolls with rag bars, which became Zhang En's daily fun. So in junior high school, I resolutely began to learn art.
"So far, I can still think of the scene of the college entrance examination in the snowy season.
When I was young, I didn't know what art was. I just liked these things. There were many times when people looked back to see that what they were doing at the moment is a product of accidental factors and inevitable factors.
Zhang En said with emotion.
Aside from the title of designer and brand founder, Zhang En, as a young woman, also loves reading, traveling and movies. She thinks that life is the nourishment of inspiration and eyesight. We must constantly absorb new knowledge and expand our horizons, so that we can create our own life aesthetics and aesthetic feeling, which is imitated by others.
"I love to travel, so I have gone through more than 200 regions, and I have to go to a new city every two months. I like to record everything with photos. When I go to a new city, I will go to his museums and galleries, listen to opera and watch plays, and I will pay attention to every city's different buildings and listen to the story of the city from architecture."
But at the same time, Zhang En's character is quiet, slow to speak. I heard that when I was little, I also had some slow eating, and my personality was not warm.
Perhaps, because of Zhang En's slow and half beat character, he can gently precipitate and feel the neglected emotions in his life, so as to create.
She has been to 23 countries and walked along with my Sketchpad in the rough sea of towering snow mountains.
I use reading and traveling to polish the aesthetic bones and bones. I like the simple fashion of Nordic people, like the sensual romanticism of France, the ritual life of Britain, the exquisite and persistence of Japan, the heroic and powerful power of the United States, and the historical precipitation of Italy and Greece.
Take beauty as the only goal in mind and go all the way.
Zhang En thought that after the fashion, it was vulgar. She would not betray her aesthetic concepts. She would never catch up with fashion because of the trend. She felt it was important to stick to her heart.
The book she is reading recently is Carle's world. What she wants to do most is travel, but the most depressed thing is that she can't remember.
She said she had no time to think about it. She had not seen a movie for over a year.
However, she said one of the most satisfying things that has been done recently is to break through the ego.
"Every time I overcome a thing I've never done, I feel better."
Tnoo and Zhang En talked about a love affair in her own era.
She works hard and enjoys it, and is willing to share her love with every lady who loves beauty.
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