In The First Half Of The Year, How Did The Ladies' Net Profit Owners Run Their Stores?

Since the first half of this year, China's clothing consumption market has been showing a trend of warmer and warmer. Men's clothing has continued to recover in various market segments, women's clothing is getting warmer and warmer, while casual clothes are still digesting inventory and channel pformation.

on

Look, in the first half of the year, the top ranked companies in revenue and net profit are

The growth of performance has largely benefited from the adjustment of retail stores, and nearly five hundred new shops have been updated in the first half of this year.

Shops are the foundation of retail business. How exactly do they do it?

La Natsu Bell will open shop in the end

In the first half of this year, La Natsu Bell achieved 4 billion 882 million revenue, up 6.9% over the same period last year.

La Natsu Bell said that this is mainly due to the continuous growth of monopoly channel sales and online revenue, of which the brand La Chapelle and Puella contributed the most, and sales accounted for 45.6% of the total revenue.

As of June 30th this year, the total number of La Natsu Bell stores was 9066, with 159 new ones in the first half.

Among them, La Chapelle has 1861 stores, Puella has 2092 stores, 7m has 1624 stores, La Babit has 1382 stores, Candie s has 931 stores, JACK WALK/Pote has 654 stores, La JACK has 207 stores, 236 stores, there are 32 stores, there are 19 stores, there are 24 stores, and there are dozens of stores.

Moreover, in September 1st, La Natsu Bell, who was formally approved by the SFC and approved the issue of A shares, also said in the latest prospectus this year that he intends to raise 1 billion 600 million yuan to open a new store.

It can be seen that since 2016, La Natsu Bell has set up a large sales area and devolved part of the decision-making function. Since the first half of the year, it has established six major sales areas in North China, East China, Southern China, central China, southwest and northwest, and has granted them more autonomy in operation, which not only improves the operation polarity, but also improves the operational efficiency.

At the same time, according to different regions' development priorities and different stages of brand development, we should formulate corresponding flexible assessment and incentive mechanism, and continue to promote the partnership system of the shop to enhance the enthusiasm of the staff, and share the profits with the store performance.

In addition, since the first half of this year, La Natsu Bell has fully launched the RFID scanning code system, while increasing the efficiency and accuracy of store inventory, increasing the pparency of store inventories, realizing inventory visualization and meticulous management of single item single clothes.

And in the second half of the year, it plans to launch RFID deep application in order to build smart shops.

In order to protect distribution, La Natsu Bell has covered three major self built warehousing and logistics centers in Taicang, Chengdu and Tianjin in the first half of the year, covering the nationwide distribution of goods.

In order to improve efficiency, La Natsu Bell also continued to increase the automation input to warehousing and logistics centers. Among them, the automated warehouse in the two phase of Taicang was put into use in the first half of the year. In the second half of the year, the robot shelves were also planned to further improve human effectiveness.

Jiangnan Buyi fans consumption is strong.

In the 2017 fiscal year ending June 30th, Jiangnan cloth revenue rose 22.58% to 2 billion 332 million yuan compared with the same period last year, net profit rose 38.54% to 332 million yuan over the same period last year.

The increase in revenue is mainly due to the expansion of the retail network and the increase of retail outlets compared with the same stores, Jiangnan Buyi said.

At present, its retail network has covered all provinces, autonomous regions and municipalities in mainland China and 17 other countries and regions in the world.

By June 30th, the total number of stores increased from 1316 in June 30, 2016 to 1591.

Among them, JNBY has 766 stores, JNBY by JNBY has 376 stores, CROQUIS (sketch) has 278 stores, less has 115 stores, Pomme de Terre has 53 stores, and JNBY HOME has 3 stores.

Analysis of its reasons, fans economy plays a great role.

According to the results of the financial report, with the promotion of the fans' economic strategy, the retail stores in the 2017 fiscal year of the southern part of the Yangtze River can grow by 8% compared with the same store, of which the retail sales contributed by the members account for 62.6% of the total retail sales, while the proportion in the 2016 fiscal year is 56.7%, which is still increasing year by year.

As of June 30, 2017, it had more than 2 million member accounts and an additional 800 thousand in the period.

Among them, the number of WeChat accounts was more than 1 million 500 thousand, an increase of 52% over the previous year, of which more than 260 thousand active member accounts were available, and the number of member accounts over 2017 yuan in the 2017 fiscal year exceeded 118 thousand yuan, and the retail sales amounted to 1 billion 400 million yuan.

It is understood that at present there are more than 8 of the members of the Jiangnan cloth line under the WeChat platform, which promoted the member marketing service projects in 2015. According to the monthly new band and product information, each brand releases information about 27 times through WeChat. Users can click to enter WeChat mall to purchase, or click on the products in WeChat's push content, and member information can also be inquired at any time on the platform.

Safety fashion -- the store store model is effective.

In the first half of this year, an Zheng fashion realized revenue of 630 million yuan, an increase of 18.1% over the same period, and a net profit of 130 million yuan, an increase of 10.2%.

There are four women's clothing brands, nine posture, Yin Mo, mensac and Fei Na morning, and their brand performance in the first half of the year.

Among them, nine posture revenue grew by 5.9% compared with the same period last year, with 643 stores; Yin Mo Ying increased by 11% year-on-year, with 80 stores; and the sales of an men's clothing increased by 48.6% over the same period last year, with 35 stores.

As of June 30th this year, there were 872 stores in positive fashion, and 10 stores in the first half of the year (56 newly opened and 46 closed).

It can be seen that with the opening of the online and offline channels, the positive fashion of the direct camp and the join sales mode was completed in the first half of this year to complete the whole channel construction of its brand nine posture and Yin Mo, expanding the online virtual business circle outside the physical business circle, realizing the full channel marketing, making its products and services jump out of the time and space constraints, opening up a new sales world, and enabling the original channel resources to take on new functions without additional investment, such as adding goods distribution services to the value-added services of the physical stores. Through the integration of the online and offline members management system, VIP members have exclusive ID to be used in all channels, so as to increase their new consumption experience and feelings.

At the same time, through developing marketing data, analyzing standardized templates, improving marketing analysis system, helping to improve the scientific rationality of decision making, and gradually carrying out logistics project pformation, achieving inventory management optimization and improving logistics productivity.

In the first half of this year, the number of trial shops has reached 80, and the performance of shops has increased by more than 10% to 30% over the first half of this year. The three sides of the store have achieved win-win results in terms of improving the performance of terminal stores, improving the profitability and improving the income level of employees. In the first half of this year, the number of shops has been increased to 10% in the first half of this year.

Song Li Si - Multi brand attack

In the first half of this year, he realized business income of 780 million yuan, an increase of 95.1% over the same period, and a net profit of 140 million yuan, an increase of 148.8%.

Its brands include Ellassay, Laurel, Ed Hardy, IRO, Vivienne Tam five brands, the first half of each brand performance has good performance.

Among them, Ellassay revenue 390 million yuan, an increase of 13.98% over the same period, there are 323 stores.

The acquisition of brand Laurel revenue of 41 million 205 thousand yuan, an increase of 997.6% over the previous year, 6 new stores in the first half of the year, a total of 23 stores, and Ed Hardy revenue of 195 million yuan, an increase of 299% over the previous year, 9 new stores in the first half, together with 125 stores.

As of June 30th this year, there were 472 stores in the company, and 16 new stores in the first half of the year.

It can be seen that focus on the development of high fashion brands, in recent years, through the acquisition of different positioning of international brands to further occupy the consumer market.

In the first half of the year, gleth continued to optimize the channel, focusing on new shopping centers in the shopping centres of major cities, and enhancing the bargaining power of the channel through its multi brand effect, providing help for the company to win high-quality shops in the competitive core business circle.

At present, the main brand ELLASSAY shops cover the main cities of the country, Ed Hardy stores cover the main core business circles of the country; LAUREL shops are mainly concentrated in the second tier main cities; IRO brand just opened its first store in Shanghai in April.

It is worth mentioning that he has attached great importance to the rapid response management of commodities. Over the years, a rapid response mechanism has been formed to effectively deal with information feedback, order follow up and goods distribution. The product response cycle is compressed within 8 days.

More interesting reports, please pay attention.

。